![Architectural Engineering: how to post engaging content [content idea list]](http://onlineyougrow.com/cdn/shop/articles/cov-marketing-plan-9_cb0c52c9-3007-4cd1-ac9b-c54432e499f7.png?v=1715865597&width=1100)
Facebook and Instagram are not just for likes and fun—they're powerful tools that the top architectural engineering firms use strategically to attract clients and showcase their projects.
We understand that you're busy managing your firm and the thought of handling social media might feel like an additional burden.
But here's the deal: you don't need to be a marketing expert or spend a fortune to make it work. Just a few minutes a day can bring new clients to your firm and highlight your expertise.
To help you out, we have built a free list of content ideas - also, for a full action plan, please check our strategy pack for architectural engineering firms.
Get the content idea list made for business owners
A lot of architectural firms manage to post engaging content on social media. Here is a free tool to to get you started.
Content that always work well for an architectural engineering firm
We have analyzed numerous architectural engineering firms' social media accounts while developing our strategy pack for architectural engineering firms - here is what consistently proves effective.
| Content Type | Why It Works to Attract New Clients to Your Firm |
|---|---|
| Project Showcase | High-quality images and videos of completed projects demonstrate your firm's capabilities and attract potential clients looking for similar expertise. |
| Behind-the-Scenes Videos | Showcasing the design process, site visits, and team collaboration builds trust and creates a connection with your audience. |
| Client Testimonials | Positive reviews and testimonials from satisfied clients provide social proof and encourage others to consider your firm for their projects. |
| Industry Insights | Sharing expert opinions, trends, and insights positions your firm as a thought leader and attracts clients seeking knowledgeable partners. |
| User-Generated Content | Featuring content created by clients or collaborators (photos, reviews) engages the community and adds authenticity to your brand. |
| Local Collaborations | Partnering with local businesses or influencers can introduce your firm to a broader, local audience and foster community relationships. |
| Event Announcements | Promoting upcoming webinars, workshops, or industry events can attract new clients interested in your expertise and services. |
| Seasonal and Holiday Posts | Highlighting seasonal projects or holiday-themed designs can attract clients looking for timely and relevant architectural solutions. |
| Interactive Content | Polls, quizzes, and Q&A sessions engage followers and create a sense of community, encouraging them to consider your firm for their projects. |
| Design Tips | Sharing architectural design tips and best practices can intrigue potential clients and showcase your firm's expertise. |
| Project Updates | Regularly updating followers with progress on ongoing projects keeps your firm top-of-mind and demonstrates your active involvement in the industry. |
| Team Member Spotlights | Featuring stories about your team members creates a personal connection and humanizes your brand, making it more relatable. |
| Sustainability Initiatives | Highlighting sustainable practices or eco-friendly projects appeals to environmentally conscious clients and showcases your firm's commitment to sustainability. |
| Client Spotlights | Featuring regular clients and their projects creates a sense of community and makes others want to be part of that group. |
| Contests and Giveaways | Running contests and giveaways can increase engagement and attract new followers, many of whom may convert into clients. |
Some architectural firms make 5x more profit than you!
We have studied the strategies of the best architectural firms in the world. Replicate them now!
How can business owners make great content on social media?
What to Prioritize
You probably know it already, but high-quality visuals of your architectural projects are essential.
People are drawn to compelling designs first. Make sure the lighting is optimal, the structures look impressive, and the presentation is professional.
Also, post regularly to keep your audience engaged. It doesn’t have to be daily, but find a schedule that works for you and stick to it. We have prepared a free social media planner for you.
Of course, respond to comments and messages quickly. People appreciate interaction and it makes them feel valued. Don’t just be another “bland” account.
Show the real side of your firm. Behind-the-scenes photos, team stories, and client shoutouts can create a personal connection with your audience.
If you want to keep your potential clients excited, highlight any special projects, events, or innovative designs. Make sure your followers know what’s new and groundbreaking.
Finally, share positive reviews and testimonials. Social proof is powerful and can help attract new clients.
What Doesn’t Matter as Much
Overly polished content does not really matter. Your posts don’t need to be perfect. Authenticity can be more engaging than highly produced content.
Also, don’t feel pressured to jump on every social media trend. Focus on what fits your firm’s “image” and what your audience likes.
If you have a low budget to conduct marketing for your firm, don’t immediately go for paid Ads. Organic reach can still be effective with good content and engagement. You will find tons of tactics and strategies in our strategy pack for architectural firms.
How to Do It Fast and Efficient
First, spend a few hours once a week taking photos, recording videos, and drafting posts. This way, you’re not scrambling daily.
Use Scheduling Tools - tools like Buffer or Hootsuite can schedule posts in advance, saving you time.
Repurpose and use the same content across different platforms. A photo on Instagram can be a post on LinkedIn or a tweet on Twitter.
Encourage clients to share their own photos and tag your firm. This is what we call “User-Generated Content”. Reposting these can save you time and build community.
Use apps like Canva for quick and easy graphic design, or Lightroom for photo editing. These tools can make your content look professional with minimal effort.
Low-budget content ideas for architectural firms on social media
Our team has curated a list of highly specific, budget-friendly content ideas tailored for architectural engineering firms, complete with practical tips to keep costs down and maximize social media impact.
Consider incorporating some of these ideas into your firm's marketing strategy.
| Content Type | Tips to Make It More Affordable |
|---|---|
| Project Showcase Photos | Utilize natural light by photographing projects during the day. Enhance images with free apps like Snapseed or VSCO. |
| Client Testimonials | Request satisfied clients to record a brief video testimonial on their phone. Offer a small token of appreciation, such as a branded gift. |
| User-Generated Content | Encourage clients to share photos of completed projects by offering a monthly raffle for those who tag your firm on Instagram. |
| DIY Project Walkthroughs | Film short, simple walkthroughs of your projects using a smartphone and a basic tripod. Use free editing software like iMovie or OpenShot. |
| Behind-the-Scenes Stories | Use Instagram Stories or Facebook Live to give a real-time look at your design process or introduce the team during less busy times. |
| Project Milestone Posts | Create simple, eye-catching graphics for project milestones using free tools like Canva. Include a brief description and a compelling photo. |
| Team Spotlights | Feature team members with a casual photo and fun facts about them. Use your smartphone and a natural setting in the office or on-site. |
| Simple Polls and Questions | Engage followers with free Instagram or Facebook polls about their favorite architectural styles or suggestions for new projects. |
| Local Event Promotions | Collaborate with local events by offering a small discount on services or a free consultation. Cross-promote each other's content to reach a wider audience. |
| Community Involvement Posts | Post photos and short stories about your participation in local charity events or partnerships with community organizations. |
| Client Spotlights | Highlight loyal clients with their completed projects. Take a quick photo and share a short story about their experience working with your firm. |
| Project Concept Photos | Create attractive concept boards using inexpensive items like sample materials and sketches. Photograph them in natural light. |
| Sustainability Tips | Share eco-friendly practices such as using sustainable materials or energy-efficient designs. Create simple infographics with free tools like Canva. |
| Behind-the-Scenes Design | Record short clips of the design process, such as sketching or 3D modeling. Compile them into a quick video using free tools. |
| Simple Contests and Giveaways | Run social media contests where participants like, share, or tag friends to win a free consultation or design service. Use prizes that are cost-effective like a free design consultation. |
| Seasonal Design Posts | Highlight seasonal design trends and projects using natural light and your smartphone camera. Share the story behind the design to add interest. |
Copy the tactics of the best architectural firms in the world!
There are architectural firms that make way more money than you do. We have studied their tactics. Get them now!
Exceptionally creative and innovative content ideas specifically for architectural firms
Investing in high-quality social media content for your architectural engineering firm can be a game-changer. Many firms overlook this opportunity, giving you a unique chance to stand out, capture attention, and build a loyal client base.
| Content Type | Why It Could Attract a LOT of Clients |
|---|---|
| Virtual Project Walkthroughs | Hosting live or recorded virtual walkthroughs of your completed projects can showcase your expertise and attract a global audience interested in your design capabilities. |
| Interactive 360° Building Tours | Offering virtual 360° tours of your architectural projects, including behind-the-scenes looks at the design process, can provide a unique experience and entice potential clients. |
| Limited Edition Design Concepts | Creating buzz with limited edition or seasonal design concepts available for a short time can generate excitement and urgency, attracting new and repeat clients. |
| Client Collaboration Sessions | Offering exclusive sessions where clients can collaborate with your architects in real-time can create a memorable experience and foster word-of-mouth referrals. |
| AR Design Integration | Implementing augmented reality (AR) technology in your design presentations where clients can see a 3D representation of their projects can enhance the experience and attract tech-savvy clients. |
| Themed Design Workshops | Hosting themed design workshops, such as sustainable architecture or smart home integration, can provide a unique and immersive experience, attracting groups and special projects. |
| Design Challenge Contests | Organizing design challenge contests (e.g., creating a sustainable building design) can create viral moments, attracting competitive designers and industry attention. |
| Collaborative Pop-Up Exhibits | Partnering with other local architects or firms to host pop-up exhibits can introduce your firm to new audiences and create a buzz in the community. |
| Story-Driven Social Media Posts | Sharing in-depth stories about the origins of your design concepts, the materials you use, or the personal journey of your architects can create an emotional connection with clients. |
| Interactive Design Polls | Allowing clients to choose design elements via social media polls can make them feel involved and eager to see the final creations they helped influence. |
| Eco-Friendly Initiatives | Launching and promoting eco-friendly initiatives, such as green building practices or sustainable materials, can attract environmentally conscious clients and media attention. |
| Mobile Design Consultations | Offering mobile design consultations at different locations or local events can expand your reach and attract new clients who may engage your firm for larger projects later. |
| Design Subscription Service | Offering a subscription service where clients receive monthly design tips and trend updates can create a loyal client base. |
| Immersive Design Workshops | Hosting workshops where clients can learn advanced design techniques from your architects can attract design enthusiasts and create a sense of exclusivity. |
| Flash Mob Design Exhibits | Organizing flash mob design exhibits in unexpected locations can create viral content and attract adventurous clients looking for unique experiences. |
Content that never works well for architectural firms on social media
Don't waste your time and resources on these strategies. We've seen many architectural engineering firms make these mistakes, and they won't help you stand out from the competition or attract new clients to your firm.
| Content Type | Why It Never Works for Architectural Firms | Do This Instead |
|---|---|---|
| Generic Stock Photos | They lack authenticity and can make the firm appear unoriginal or untrustworthy. | Use real photos of your projects, team, and office to create a genuine connection with your audience. |
| Overly Promotional Posts | Constantly pushing promotions can feel spammy and turn off followers. | Mix in engaging content like project case studies, client testimonials, and behind-the-scenes stories to keep your audience interested. |
| Unrelated Content | Posting content that has nothing to do with architecture or engineering confuses followers and dilutes your brand. | Keep your content focused on your projects, industry trends, and related topics to maintain relevance and interest. |
| Low-Quality Videos | Poorly shot or edited videos can reflect badly on your firm's quality and professionalism. | Invest in basic video equipment or hire a local videographer to produce high-quality videos that showcase your projects positively. |
| Political or Controversial Posts | These can alienate parts of your audience and lead to negative backlash. | Stick to neutral, positive content that focuses on architecture, community, and your firm's unique offerings. |
| Too Many Hashtags | Overusing hashtags can look desperate and reduce engagement by making posts look cluttered. | Use a few relevant, targeted hashtags to increase visibility without overwhelming your audience. |
| Automated Replies and Messages | They can come off as impersonal and frustrate clients looking for genuine interaction. | Respond personally to comments and messages to show that you care about your clients and value their feedback. |
| Overly Staged Photos | Photos that look too perfect can seem inauthentic and less relatable. | Use natural lighting and casual settings to make your photos feel more genuine and inviting. |
| Constant Self-Promotion | Only talking about your firm can bore followers and reduce engagement. | Share user-generated content, collaborate with local businesses, and highlight community involvement to diversify your content. |
| Negative or Defensive Responses | Responding poorly to criticism can damage your reputation and discourage potential clients. | Address negative feedback calmly and constructively, showing that you are willing to improve and value client input. |
| Ignoring Social Media Trends | Being out of touch with current trends can make your firm seem outdated and unappealing. | Stay updated with social media trends and incorporate them creatively into your content strategy to keep your audience engaged and excited. |
| Excessive Posting | Posting too frequently can overwhelm your followers and lead to unfollows. | Maintain a consistent but moderate posting schedule, ensuring each post adds value and keeps your audience looking forward to your updates. |
| Complex or Confusing Promotions | Promotions that are hard to understand can frustrate clients and deter participation. | Offer simple, clear, and straightforward promotions that are easy for clients to grasp and engage with. |
| Ignoring Comments and Messages | Not engaging with your audience can make them feel undervalued and reduce their loyalty. | Regularly respond to comments and messages to build a strong, interactive community around your firm. |
Make your architectural engineering firm more profitable
We have studied the strategies of the best architectural firms in the world. All their tactics are explained in our pack!
Why social media can be a big pay-off for your architectural engineering firm
We understand that as a small business owner, you might feel hesitant about diving into social media marketing.
The world of social media can seem foreign and filled with confusing jargon. You might believe that it's more suited for big corporations rather than small businesses like yours.
The day-to-day demands of running your business are already overwhelming, leaving little time for additional tasks like social media.
It's common to think that social media marketing is an expensive endeavor, one that your tight profit margins can't support. Plus, the sheer number of social media platforms can lead to indecision and skepticism, especially if previous efforts haven't yielded the results you hoped for.
That's why we've created a "marketing pack" specifically designed for small business owners like you.
Our pack addresses all the issues you might face, offering simple, cost-effective strategies that don't require a marketing expert or a big budget for your business. These documents are straightforward and easy to understand, cutting through the jargon and focusing on what really works for small businesses on social media.
We provide clear, actionable steps for creating engaging posts, building a loyal following, and boosting your business's visibility online.
With our social media marketing pack, you can invest in your business's growth without feeling overwhelmed or uncertain.
Your architectural engineering firm could make more money!
Most business owners don't know how to grow their business. Let us teach you the right strategies.
