![AI Consultant: how to post engaging content [content idea list]](http://onlineyougrow.com/cdn/shop/articles/cov-marketing-plan-5_116829cd-cfc9-4752-8943-79aa50538bab.png?v=1715865619&width=1100)
LinkedIn and Twitter are not just for networking and news—they're powerful tools that the top AI consultants use strategically to attract clients.
We understand you're busy developing cutting-edge AI solutions and the thought of managing social media might feel like another task on your already full plate.
But here's the deal: you don't need to be a marketing expert or spend a fortune to make it work. Just a few minutes a day can bring a couple of new clients to your business.
To help you out, we have built a free list of content ideas - also, for a full action plan, please check our strategy pack for AI consultants.
Get the content idea list made for AI consultants
A lot of AI consultants manage to post engaging content on social media. Here is a free tool to to get you started.
Content that always work well for an AI consultant
We have analyzed numerous AI consulting projects to develop our AI Strategy Pack for Consultants - here is what consistently drives success.
| Content Type | Why It Works to Attract New Clients for Your AI Consulting Business |
|---|---|
| Case Studies | Detailed case studies showcasing successful AI implementations demonstrate your expertise and build credibility with potential clients. |
| Technical Webinars | Hosting webinars on AI trends and technologies positions you as a thought leader and provides valuable insights to your audience. |
| Client Testimonials | Positive feedback from satisfied clients serves as social proof, encouraging others to trust your services. |
| White Papers | Publishing in-depth white papers on AI topics can attract decision-makers looking for expert advice and solutions. |
| Blog Posts | Regularly updating your blog with AI-related content keeps your audience informed and engaged, driving traffic to your site. |
| Industry Collaborations | Partnering with other tech firms or influencers can expand your reach and introduce your services to a broader audience. |
| Event Participation | Speaking at industry conferences or hosting workshops can attract new clients interested in your expertise. |
| Seasonal Insights | Providing AI insights related to seasonal trends or events can attract clients looking for timely and relevant solutions. |
| Interactive Content | Engaging your audience with polls, quizzes, and Q&A sessions fosters a sense of community and keeps your services top-of-mind. |
| Technical Tutorials | Sharing tutorials on AI tools and techniques can attract tech-savvy clients interested in advanced solutions. |
| Project Updates | Regularly updating your audience on ongoing projects showcases your active involvement and expertise in the field. |
| Team Spotlights | Featuring stories about your team members humanizes your brand and builds a personal connection with potential clients. |
| AI Implementation Tips | Sharing practical tips for AI implementation can engage business leaders looking to integrate AI into their operations. |
| Sustainability Initiatives | Highlighting your commitment to sustainable AI practices appeals to environmentally conscious clients. |
| Client Spotlights | Featuring stories about your clients' successes creates a sense of community and encourages others to join. |
| Contests and Giveaways | Running contests and giveaways can increase engagement and attract new followers, many of whom may convert into clients. |
Some AI consultants make 5x more profit than you!
We have studied the strategies of the best AI consultants in the world. Replicate them now!
How can AI consultants make great content on social media?
What to Prioritize
You probably know it already, but showcasing your AI solutions with high-quality case studies and demos is essential.
Clients make decisions based on what they see first. Ensure your presentations are clear, your solutions are impactful, and your success stories are compelling.
Also, share insights and updates regularly to keep your audience engaged. It doesn’t have to be daily, but find a schedule that works for you and stick to it. We have prepared a free content calendar for AI consultants.
Of course, respond to inquiries and comments quickly. Clients appreciate interaction and it makes them feel valued. Don’t just be another “generic” consultant.
Show the real side of your consultancy. Behind-the-scenes looks at your projects, team stories, and client testimonials can create a personal connection with your audience.
If you want to keep your potential clients excited, highlight any new services, upcoming webinars, or industry insights. Make sure your followers know what’s new and innovative.
Finally, share positive reviews and testimonials. Social proof is powerful and can help attract new clients.
What Doesn’t Matter as Much
Overly polished content does not really matter. Your posts don’t need to be perfect. Authenticity can be more engaging than highly produced content.
Also, don’t feel pressured to jump on every industry trend. Focus on what fits your consultancy’s “image” and what your audience values.
If you have a low budget for marketing your AI consultancy, don’t immediately go for paid Ads. Organic reach can still be effective with good content and engagement. You will find tons of tactics and strategies in our strategy pack for AI consultants.
How to Do It Fast and Efficient
First, spend a few hours once a week creating content, recording demos, and drafting posts. This way, you’re not scrambling daily.
Use Scheduling Tools - tools like Buffer or Hootsuite can schedule posts in advance, saving you time.
Repurpose and use the same content across different platforms. A LinkedIn article can be a blog post on your website or a tweet on Twitter.
Encourage clients to share their success stories and tag your consultancy. This is what we call “User-Generated Content”. Reposting these can save you time and build community.
Use apps like Canva for quick and easy graphic design, or Lightroom for photo editing. These tools can make your content look professional with minimal effort.
Low-budget content ideas for AI consultants on social media
Our team has curated a list of highly specific, budget-friendly content ideas tailored for AI consultants, complete with practical tips to keep costs low and maximize your social media presence.
You might want to incorporate some of these ideas in the marketing plan of your AI consultancy.
| Content Type | Tips to Make It More Affordable |
|---|---|
| Case Study Snapshots | Summarize successful projects with concise, visually appealing graphics using free tools like Canva. Highlight key metrics and outcomes. |
| Client Testimonials | Request satisfied clients to record a brief video testimonial on their phone. Offer a complimentary consultation or service as a thank-you. |
| User-Generated Content | Encourage clients to share their success stories by offering a monthly raffle for those who tag your consultancy on LinkedIn. |
| DIY Tutorial Videos | Film short, simple tutorials on AI concepts or tools using a smartphone and a basic tripod. Use free editing software like iMovie or OpenShot. |
| Behind-the-Scenes Insights | Use LinkedIn Stories or Facebook Live to give a real-time look at your daily operations or introduce the team during less busy hours. |
| AI Tip of the Day | Create simple, eye-catching graphics for daily AI tips using free tools like Canva. Include a brief description and a relevant image. |
| Team Spotlights | Feature team members with a casual photo and fun facts about them. Use your smartphone and a natural setting in the office. |
| Simple Polls and Questions | Engage followers with free LinkedIn or Facebook polls about their AI challenges or suggestions for new services. |
| Local Event Promotions | Collaborate with local tech events by offering a small discount or coupon. Cross-promote each other's content to reach a wider audience. |
| Community Involvement Posts | Post photos and short stories about your participation in local tech meetups or partnerships with community organizations. |
| Client Spotlights | Highlight loyal clients with their success stories. Take a quick photo and share a short story about their experience with your consultancy. |
| AI Project Photos | Create attractive project settings using inexpensive items like whiteboards, sticky notes, and props from dollar stores. |
| Sustainability Tips | Share eco-friendly practices such as energy-efficient computing or remote work. Create simple infographics with free tools like Canva. |
| Behind-the-Scenes Prep | Record short clips of your team preparing for a project, such as brainstorming sessions or coding. Compile them into a quick video using free tools. |
| Simple Contests and Giveaways | Run social media contests where participants like, share, or tag friends to win a free consultation. Use prizes that are cost-effective like a free strategy session. |
| Seasonal AI Trends | Highlight seasonal AI trends and technologies using natural light and your smartphone camera. Share the story behind the trend to add interest. |
Copy the tactics of the best AI consultants in the world!
There are AI consultants that make way more money than you do. We have studied their tactics. Get them now!
Exceptionally creative and innovative content ideas specifically for AI consultants
Investing in high-quality content for your AI consulting business can set you apart from the competition, capture the interest of potential clients, and establish a loyal client base.
| Content Type | Why It Could Bring a LOT of Clients |
|---|---|
| Webinars on AI Trends | Hosting live or recorded webinars on the latest AI trends and technologies can position you as an industry expert and attract a global audience of potential clients. |
| Interactive AI Demos | Offering interactive demos of AI solutions can provide a hands-on experience, showcasing the practical benefits of your services and enticing businesses to engage with you. |
| Case Study Publications | Publishing detailed case studies of successful AI implementations can build credibility and demonstrate the tangible value of your consulting services. |
| Exclusive AI Workshops | Conducting exclusive workshops where clients can learn about AI applications tailored to their industry can create a memorable experience and foster long-term relationships. |
| AR/VR Integration | Implementing augmented reality (AR) or virtual reality (VR) in your presentations can enhance the client experience and attract tech-savvy businesses. |
| Themed AI Events | Hosting themed AI events, such as hackathons or innovation nights, can provide a unique and immersive experience, attracting tech enthusiasts and potential collaborators. |
| AI Challenge Contests | Organizing AI challenge contests (e.g., developing a predictive model in a limited time) can create viral moments, attracting competitive developers and industry attention. |
| Collaborative Industry Panels | Partnering with other industry experts to host panel discussions can introduce your consulting services to new audiences and create a buzz in the community. |
| Story-Driven Blog Posts | Sharing in-depth stories about successful AI projects, client testimonials, or the personal journey of your consultants can create an emotional connection with potential clients. |
| Interactive Solution Design | Allowing clients to participate in the design of custom AI solutions via interactive workshops can make them feel involved and eager to implement the solutions they helped create. |
| Eco-Friendly AI Initiatives | Launching and promoting eco-friendly AI initiatives, such as energy-efficient algorithms or sustainable data practices, can attract environmentally conscious clients and media attention. |
| Pop-Up AI Labs | Operating temporary AI labs in different locations or at industry events can expand your reach and attract new clients who may seek your consulting services later. |
| AI Subscription Service | Offering a subscription service where clients receive monthly insights, tools, and resources to enhance their AI capabilities can create a loyal client base. |
| Immersive AI Training Programs | Hosting training programs where clients can learn advanced AI techniques from your experts can attract tech enthusiasts and create a sense of exclusivity. |
| Flash Mob AI Consultations | Organizing flash mob AI consultation events in unexpected locations can create viral content and attract adventurous businesses looking for unique consulting experiences. |
Content that never works well for AI consultants on social media
Don't waste your time and resources on these strategies. We've seen many businesses make these mistakes, and they won't help you stand out in the AI consulting industry or attract new clients.
| Strategy | Why It Never Works for AI Consultants | Do This Instead |
|---|---|---|
| Generic Stock Photos | They lack authenticity and can make your consultancy appear unoriginal or untrustworthy. | Use real photos of your team, office, and client interactions to create a genuine connection with your audience. |
| Overly Promotional Posts | Constantly pushing services can feel spammy and turn off potential clients. | Mix in engaging content like case studies, industry insights, and interactive posts to keep your audience interested. |
| Unrelated Content | Posting content that has nothing to do with AI or consulting confuses followers and dilutes your brand. | Keep your content focused on AI, consulting, industry trends, and related topics to maintain relevance and interest. |
| Low-Quality Videos | Poorly shot or edited videos can reflect badly on your consultancy's quality and professionalism. | Invest in basic video equipment or hire a local videographer to produce high-quality videos that showcase your expertise positively. |
| Political or Controversial Posts | These can alienate parts of your audience and lead to negative backlash. | Stick to neutral, positive content that focuses on AI, industry developments, and your consultancy's unique offerings. |
| Too Many Hashtags | Overusing hashtags can look desperate and reduce engagement by making posts look cluttered. | Use a few relevant, targeted hashtags to increase visibility without overwhelming your audience. |
| Automated Replies and Messages | They can come off as impersonal and frustrate clients looking for genuine interaction. | Respond personally to comments and messages to show that you care about your clients and value their feedback. |
| Overly Staged Photos | Photos that look too perfect can seem inauthentic and less relatable. | Use natural lighting and casual settings to make your photos feel more genuine and inviting. |
| Constant Self-Promotion | Only talking about your consultancy can bore followers and reduce engagement. | Share user-generated content, collaborate with industry leaders, and highlight community involvement to diversify your content. |
| Negative or Defensive Responses | Responding poorly to criticism can damage your reputation and discourage potential clients. | Address negative feedback calmly and constructively, showing that you are willing to improve and value client input. |
| Ignoring Social Media Trends | Being out of touch with current trends can make your consultancy seem outdated and unappealing. | Stay updated with social media trends and incorporate them creatively into your content strategy to keep your audience engaged and excited. |
| Excessive Posting | Posting too frequently can overwhelm your followers and lead to unfollows. | Maintain a consistent but moderate posting schedule, ensuring each post adds value and keeps your audience looking forward to your updates. |
| Complex or Confusing Promotions | Promotions that are hard to understand can frustrate clients and deter participation. | Offer simple, clear, and straightforward promotions that are easy for clients to grasp and engage with. |
| Ignoring Comments and Messages | Not engaging with your audience can make them feel undervalued and reduce their loyalty. | Regularly respond to comments and messages to build a strong, interactive community around your consultancy. |
Make your AI consulting business more profitable
We have studied the strategies of the best AI consultants in the world. All their tactics are explained in our pack!
Why social media can be a big pay-off for your AI consulting business
We understand that as a small business owner, you might feel hesitant about diving into social media marketing.
The world of social media can seem foreign and filled with confusing jargon. You might believe that it's more suited for big corporations rather than small businesses like yours.
The day-to-day demands of running your business are already overwhelming, leaving little time for additional tasks like social media.
It's common to think that social media marketing is an expensive endeavor, one that your tight profit margins can't support. Plus, the sheer number of social media platforms can lead to indecision and skepticism, especially if previous efforts haven't yielded the results you hoped for.
That's why we've created a "marketing pack" specifically designed for small business owners like you.
Our pack addresses all the issues you might face, offering simple, cost-effective strategies that don't require a marketing expert or a big budget for your business. These documents are straightforward and easy to understand, cutting through the jargon and focusing on what really works for small businesses on social media.
We provide clear, actionable steps for creating engaging posts, building a loyal following, and boosting your business's visibility online.
With our social media marketing pack, you can invest in your business's growth without feeling overwhelmed or uncertain.
Your AI consulting business could make more money!
Most AI consultants don't know how to grow their business. Let us teach you the right strategies.
