![AI Company: how to post engaging content [content idea list]](http://onlineyougrow.com/cdn/shop/articles/cov-marketing-plan-2_b04f0ecf-49b1-4e0b-9474-019899de182f.png?v=1715865590&width=1100)
LinkedIn and Twitter are not just for networking and news—they're powerful tools that the leading AI companies use strategically to attract clients and showcase their innovations.
We understand that you're busy developing cutting-edge AI solutions and the thought of managing social media might feel like an additional burden.
But here's the deal: you don't need to be a marketing expert or spend a fortune to make it work. Just a few minutes a day can bring a couple of new clients to your business.
To help you out, we have built a free list of content ideas - also, for a full action plan, please check our strategy pack for AI companies.
Get the content idea list made for AI company owners
A lot of AI companies manage to post engaging content on social media. Here is a free tool to to get you started.
Content that always work well for an AI company
We have analyzed numerous AI companies' social media strategies while developing our AI Marketing Strategy Pack - here is what consistently drives engagement and growth.
| Content Type | Why It Works to Attract New Clients to Your AI Company |
|---|---|
| Case Studies | Detailed case studies showcasing successful AI implementations demonstrate your expertise and build credibility with potential clients. |
| Behind-the-Scenes Development | Sharing insights into your development process and team fosters transparency and trust, making your company more relatable. |
| Client Testimonials | Positive feedback from satisfied clients serves as social proof, encouraging others to consider your AI solutions. |
| Exclusive Webinars and Workshops | Hosting educational webinars and workshops positions your company as a thought leader and attracts professionals interested in AI advancements. |
| User-Generated Content | Featuring content created by your clients or users, such as success stories or innovative uses of your AI, adds authenticity and engages your community. |
| Industry Collaborations | Partnering with other tech companies or influencers can expand your reach and introduce your AI solutions to a broader audience. |
| Event Announcements | Promoting your participation in industry events, conferences, or hackathons can attract attention from potential clients and partners. |
| Seasonal and Trend-Based Posts | Highlighting how your AI solutions can address current trends or seasonal challenges keeps your content relevant and engaging. |
| Interactive Content | Polls, quizzes, and Q&A sessions engage your audience and create a sense of community, encouraging deeper interaction with your brand. |
| Technical Tutorials | Sharing tutorials on how to use your AI tools or integrate them into existing systems can attract tech-savvy professionals and developers. |
| Product Updates | Regularly updating your audience with new features or improvements keeps your company top-of-mind and showcases your commitment to innovation. |
| Team Spotlights | Featuring stories about your team members humanizes your brand and creates a personal connection with your audience. |
| AI Tips and Best Practices | Sharing expert tips and best practices for leveraging AI can engage your audience and position your company as a valuable resource. |
| Sustainability Initiatives | Highlighting your company's efforts in sustainable AI practices appeals to environmentally conscious clients and partners. |
| Client Spotlights | Featuring your clients and their success stories creates a sense of community and encourages others to join your client base. |
| Contests and Giveaways | Running contests and giveaways can increase engagement and attract new followers, many of whom may convert into clients. |
Some AI companies make 5x more profit than you!
We have studied the strategies of the best AI companies in the world. Replicate them now!
How can AI company owners make great content on social media?
What to Prioritize
You probably know it already, but showcasing your AI solutions with high-quality visuals and demonstrations is essential.
People understand technology better when they can see it in action. Ensure your demos are clear, the interface is user-friendly, and the results are impressive.
Also, post regularly to keep your audience engaged. It doesn’t have to be daily, but find a schedule that works for you and stick to it. We have prepared a free content calendar for you.
Of course, respond to comments and messages quickly. People appreciate interaction and it makes them feel valued. Don’t just be another “generic” tech account.
Show the real side of your AI company. Behind-the-scenes photos, team stories, and client success stories can create a personal connection with your audience.
If you want to keep your potential clients excited, highlight any new features, updates, or case studies. Make sure your followers know what’s new and groundbreaking.
Finally, share positive reviews and testimonials. Social proof is powerful and can help attract new clients.
What Doesn’t Matter as Much
Overly polished content does not really matter. Your posts don’t need to be perfect. Authenticity can be more engaging than highly produced content.
Also, don’t feel pressured to jump on every tech trend. Focus on what fits your company’s “image” and what your audience likes.
If you have a low budget to conduct marketing for your AI company, don’t immediately go for paid Ads. Organic reach can still be effective with good content and engagement. You will find tons of tactics and strategies in our strategy pack for AI companies.
How to Do It Fast and Efficient
First, spend a few hours once a week creating demos, recording videos, and drafting posts. This way, you’re not scrambling daily.
Use Scheduling Tools - tools like Buffer or Hootsuite can schedule posts in advance, saving you time.
Repurpose and use the same content across different platforms. A demo on LinkedIn can be a post on Facebook or a tweet on Twitter.
Encourage clients to share their own success stories and tag your company. This is what we call “User-Generated Content”. Reposting these can save you time and build community.
Use apps like Canva for quick and easy graphic design, or Lightroom for photo editing. These tools can make your content look professional with minimal effort.
Low-budget content ideas for AI companies on social media
Our team has curated a list of highly specific, budget-friendly content ideas tailored for AI companies, complete with practical tips to keep costs down and maximize your social media presence.
You might want to incorporate some of these ideas in the marketing plan of your AI company.
| Content Type | Tips to Make It More Affordable |
|---|---|
| AI Demo Videos | Use screen recording software like OBS Studio to capture your AI in action. Enhance videos with free editing tools like OpenShot. |
| Client Testimonials | Ask satisfied clients to record a quick video testimonial on their phone. Offer a small discount on their next service as a thank-you. |
| User-Generated Content | Encourage users to share their experiences with your AI solutions by offering a monthly raffle for those who tag your company on LinkedIn. |
| DIY Tutorial Videos | Film short, simple tutorials on how to use your AI tools using a smartphone and a basic tripod. Use free editing software like iMovie or OpenShot. |
| Behind-the-Scenes Stories | Use Instagram Stories or Facebook Live to give a real-time look at your development process or introduce the team during slow hours. |
| Feature Updates | Design simple, eye-catching graphics for new feature announcements using free tools like Canva. Include a brief description and a screenshot. |
| Team Spotlights | Feature team members with a casual photo and fun facts about them. Use your smartphone and a natural setting in the office. |
| Simple Polls and Questions | Engage followers with free LinkedIn or Facebook polls about their favorite features or suggestions for new ones. |
| Industry Event Promotions | Collaborate with industry events by offering a small discount or coupon. Cross-promote each other's content to reach a wider audience. |
| Community Involvement Posts | Post photos and short stories about your participation in local tech meetups or partnerships with educational institutions. |
| Client Spotlights | Highlight loyal clients with their success stories. Take a quick photo and share a short story about their experience with your AI solutions. |
| AI Application Photos | Create attractive settings using inexpensive items like office supplies and props from dollar stores to showcase your AI applications. |
| Tech Tips | Share practical tech tips such as optimizing AI algorithms or using specific libraries. Create simple infographics with free tools like Canva. |
| Development Process Clips | Record short clips of the development process, such as coding sessions or team brainstorming. Compile them into a quick video using free tools. |
| Simple Contests and Giveaways | Run social media contests where participants like, share, or tag friends to win a free consultation. Use prizes that are cost-effective like a free trial of your software. |
| Seasonal Feature Posts | Highlight seasonal updates or features using natural light and your smartphone camera. Share the story behind the feature to add interest. |
Copy the tactics of the best AI companies in the world!
There are AI companies that make way more money than you do. We have studied their tactics. Get them now!
Exceptionally creative and innovative content ideas specifically for AI companies
Investing in high-quality content for your AI company can be a game-changer. Many other companies might not put in the effort, giving you a unique opportunity to stand out, capture attention, and build a dedicated user base.
| Content Type | Why It Could Bring a LOT of Customers |
|---|---|
| Webinars on AI Trends | Hosting live or recorded webinars where your experts discuss the latest trends in AI can establish your company as a thought leader and attract a global audience. |
| Interactive AI Demos | Offering interactive demos of your AI solutions can provide a hands-on experience, making it easier for potential clients to understand the value of your technology. |
| Exclusive Beta Access | Creating buzz with exclusive beta access to new AI features or products can generate excitement and urgency, attracting early adopters and tech enthusiasts. |
| Client Case Studies | Sharing detailed case studies of how your AI solutions have benefited clients can build credibility and attract new business through proven success stories. |
| AR/VR Product Showcases | Implementing augmented reality (AR) or virtual reality (VR) technology in your product showcases can enhance the user experience and attract tech-savvy customers. |
| Themed AI Hackathons | Hosting themed AI hackathons can provide a unique and immersive experience, attracting developers and innovators eager to solve real-world problems. |
| AI Challenge Contests | Organizing AI challenge contests (e.g., developing the best machine learning model) can create viral moments, attracting competitive developers and data scientists. |
| Collaborative Research Projects | Partnering with universities or other tech companies on research projects can introduce your company to new audiences and create a buzz in the academic and tech communities. |
| Story-Driven Blog Posts | Sharing in-depth stories about the development of your AI solutions, the challenges faced, or the personal journey of your team can create an emotional connection with your audience. |
| Interactive Feature Requests | Allowing customers to suggest and vote on new features via social media polls can make them feel involved and eager to see the developments they helped influence. |
| Ethical AI Initiatives | Launching and promoting ethical AI initiatives, such as transparency in algorithms or sustainable AI practices, can attract socially conscious consumers and media attention. |
| AI-Powered Mobile Apps | Developing mobile apps that showcase your AI technology in different locations or at local events can expand your reach and attract new users who may become long-term clients. |
| Subscription-Based AI Tools | Offering a subscription service where customers receive access to exclusive AI tools and resources can create a loyal customer base. |
| Immersive AI Workshops | Hosting workshops where customers can learn advanced AI techniques from your experts can attract tech enthusiasts and create a sense of exclusivity. |
| Pop-Up AI Labs | Organizing pop-up AI labs in unexpected locations can create viral content and attract adventurous tech enthusiasts looking for unique experiences. |
Content that never works well for AI companies on social media
Don't waste your time and resources on these strategies. We've seen many AI companies make these mistakes, and they won't help you stand out from the competition or attract new clients for your AI solutions.
| Content Type | Why It Never Works for AI Companies | Do This Instead |
|---|---|---|
| Generic Stock Photos | They lack authenticity and can make the company appear unoriginal or untrustworthy. | Use real photos of your team, office, and AI projects to create a genuine connection with your audience. |
| Overly Promotional Posts | Constantly pushing promotions can feel spammy and turn off followers. | Mix in engaging content like behind-the-scenes stories, client testimonials, and interactive posts to keep your audience interested. |
| Unrelated Content | Posting content that has nothing to do with AI or your company confuses followers and dilutes your brand. | Keep your content focused on AI, your projects, industry events, and related topics to maintain relevance and interest. |
| Low-Quality Videos | Poorly shot or edited videos can reflect badly on your company's quality and professionalism. | Invest in basic video equipment or hire a local videographer to produce high-quality videos that showcase your AI solutions positively. |
| Political or Controversial Posts | These can alienate parts of your audience and lead to negative backlash. | Stick to neutral, positive content that focuses on AI advancements, community, and your company's unique offerings. |
| Too Many Hashtags | Overusing hashtags can look desperate and reduce engagement by making posts look cluttered. | Use a few relevant, targeted hashtags to increase visibility without overwhelming your audience. |
| Automated Replies and Messages | They can come off as impersonal and frustrate clients looking for genuine interaction. | Respond personally to comments and messages to show that you care about your clients and value their feedback. |
| Overly Staged Photos | Photos that look too perfect can seem inauthentic and less relatable. | Use natural lighting and casual settings to make your photos feel more genuine and inviting. |
| Constant Self-Promotion | Only talking about your company can bore followers and reduce engagement. | Share user-generated content, collaborate with industry leaders, and highlight community involvement to diversify your content. |
| Negative or Defensive Responses | Responding poorly to criticism can damage your reputation and discourage potential clients. | Address negative feedback calmly and constructively, showing that you are willing to improve and value client input. |
| Ignoring Social Media Trends | Being out of touch with current trends can make your company seem outdated and unappealing. | Stay updated with social media trends and incorporate them creatively into your content strategy to keep your audience engaged and excited. |
| Excessive Posting | Posting too frequently can overwhelm your followers and lead to unfollows. | Maintain a consistent but moderate posting schedule, ensuring each post adds value and keeps your audience looking forward to your updates. |
| Complex or Confusing Promotions | Promotions that are hard to understand can frustrate clients and deter participation. | Offer simple, clear, and straightforward promotions that are easy for clients to grasp and engage with. |
| Ignoring Comments and Messages | Not engaging with your audience can make them feel undervalued and reduce their loyalty. | Regularly respond to comments and messages to build a strong, interactive community around your AI company. |
Make your AI company more profitable
We have studied the strategies of the best AI companies in the world. All their tactics are explained in our pack!
Why social media can be a big pay-off for your AI company
We understand that as a small business owner, you might feel hesitant about diving into social media marketing.
The world of social media can seem foreign and filled with confusing jargon. You might believe that it's more suited for big corporations rather than small businesses like yours.
The day-to-day demands of running your business are already overwhelming, leaving little time for additional tasks like social media.
It's common to think that social media marketing is an expensive endeavor, one that your tight profit margins can't support. Plus, the sheer number of social media platforms can lead to indecision and skepticism, especially if previous efforts haven't yielded the results you hoped for.
That's why we've created a "marketing pack" specifically designed for small business owners like you.
Our pack addresses all the issues you might face, offering simple, cost-effective strategies that don't require a marketing expert or a big budget for your business. These documents are straightforward and easy to understand, cutting through the jargon and focusing on what really works for small businesses on social media.
We provide clear, actionable steps for creating engaging posts, building a loyal following, and boosting your business's visibility online.
With our social media marketing pack, you can invest in your business's growth without feeling overwhelmed or uncertain.
Your AI company could make more money!
Most AI company owners don't know how to grow their business. Let us teach you the right strategies.
