![Agricultural Consulting: how to post engaging content [content idea list]](http://onlineyougrow.com/cdn/shop/articles/cov-marketing-plan-9_1d3bd16f-2665-4cd6-9776-ba26fe8cbb15.png?v=1715865695&width=1100)
Facebook and Instagram are not just for likes and fun—they're powerful tools that the top agricultural consulting firms use strategically to attract clients and showcase their expertise.
We understand that you're busy managing your agricultural business, and the thought of handling social media might feel like an additional burden.
But here's the deal: you don't need to be a marketing expert or spend a fortune to make it work. Just a few minutes a day can connect you with potential clients and demonstrate your value.
To help you out, we have built a free list of content ideas - also, for a full action plan, please check our strategy pack for agricultural consultants.
Get the content idea list made for agricultural firm owners
A lot of agricultural firms manage to post engaging content on social media. Here is a free tool to to get you started.
Content that always work well for an agricultural consulting firm
We have analyzed numerous agricultural consulting firms' social media strategies while developing our strategy pack for agricultural consultants - here is what consistently proves effective.
| Content Type | Why It Works to Attract New Clients to Your Consulting Firm |
|---|---|
| Case Study Highlights | Showcasing successful projects and their outcomes demonstrates your expertise and builds credibility with potential clients. |
| Behind-the-Scenes Videos | Providing a glimpse into your fieldwork, team, and methodologies builds trust and creates a connection with your audience. |
| Client Testimonials | Positive reviews and testimonials from satisfied clients offer social proof and encourage others to seek your consulting services. |
| Industry Insights | Sharing expert analysis and insights on current agricultural trends positions your firm as a thought leader in the industry. |
| User-Generated Content | Featuring content created by clients (photos, reviews) engages the community and adds authenticity to your brand. |
| Local Collaborations | Partnering with local agricultural businesses or influencers can introduce your firm to a broader, local audience. |
| Event Announcements | Promoting upcoming workshops, webinars, or field days can attract new clients interested in gaining knowledge and networking. |
| Seasonal and Holiday Posts | Highlighting seasonal tips or holiday greetings can keep your firm relevant and top-of-mind during those times. |
| Interactive Content | Polls, quizzes, and Q&A sessions engage followers and create a sense of community, encouraging them to seek your expertise. |
| Research Shares | Sharing findings from recent studies or reports can intrigue industry professionals and position your firm as a knowledge hub. |
| Daily Tips and Updates | Regularly updating followers with daily agricultural tips keeps your firm top-of-mind and encourages ongoing engagement. |
| Behind-the-Scenes Staff Stories | Featuring stories about your team members creates a personal connection and humanizes your brand. |
| Agricultural Best Practices | Sharing best practices and tips can engage followers who are keen on improving their agricultural methods. |
| Sustainability Initiatives | Highlighting sustainable practices or eco-friendly projects appeals to environmentally conscious clients. |
| Client Spotlights | Featuring regular clients creates a sense of community and makes others want to be part of that group. |
| Contests and Giveaways | Running contests and giveaways can increase engagement and attract new followers, many of whom may convert into clients. |
Some agricultural firms make 5x more profit than you!
We have studied the strategies of the best agricultural firms in the world. Replicate them now!
How can agricultural firm owners make great content on social media?
What to Prioritize
You probably know it already, but high-quality data and insights about your crops are essential.
Farmers make decisions based on what they see and understand. Ensure your reports are clear, the data is accurate, and the recommendations are actionable.
Also, communicate regularly to keep your clients engaged. It doesn’t have to be daily, but find a schedule that works for you and stick to it. We have prepared a free communication planner for you.
Of course, respond to inquiries and feedback quickly. Farmers appreciate timely interaction and it makes them feel valued. Don’t just be another “generic” consulting firm.
Show the real side of your consulting firm. Behind-the-scenes photos, success stories, and client testimonials can create a personal connection with your audience.
If you want to keep your potential clients excited, highlight any special projects, new technologies, or seasonal tips. Make sure your followers know what’s new and beneficial.
Finally, share positive reviews and testimonials. Social proof is powerful and can help attract new clients.
What Doesn’t Matter as Much
Overly polished content does not really matter. Your reports and updates don’t need to be perfect. Authenticity can be more engaging than highly produced content.
Also, don’t feel pressured to jump on every agricultural trend. Focus on what fits your consulting firm’s “image” and what your clients need.
If you have a low budget to conduct marketing for your consulting firm, don’t immediately go for paid Ads. Organic reach can still be effective with good content and engagement. You will find tons of tactics and strategies in our strategy pack for agricultural consultants.
How to Do It Fast and Efficient
First, spend a few hours once a week gathering data, analyzing results, and drafting reports. This way, you’re not scrambling daily.
Use Scheduling Tools - tools like Buffer or Hootsuite can schedule updates in advance, saving you time.
Repurpose and use the same content across different platforms. A report on your website can be a post on LinkedIn or a tweet on Twitter.
Encourage clients to share their own success stories and tag your consulting firm. This is what we call “Client-Generated Content”. Reposting these can save you time and build community.
Use apps like Canva for quick and easy graphic design, or Lightroom for photo editing. These tools can make your content look professional with minimal effort.
Low-budget content ideas for agricultural firms on social media
Our team has curated a list of highly specific, budget-friendly content ideas tailored for agricultural consulting firms, complete with practical tips to keep costs low and maximize the effectiveness of your social media presence.
You might want to incorporate some of these ideas in the marketing plan of your agricultural consulting firm.
| Content Type | Tips to Make It More Affordable |
|---|---|
| Field Photos | Use natural light by taking photos during the golden hours (early morning or late afternoon). Enhance photos with free apps like Snapseed or VSCO. |
| Client Testimonials | Ask satisfied clients to leave a quick video testimonial on their phone. Offer a free consultation or a small discount as a thank-you. |
| User-Generated Content | Encourage clients to share their success stories by offering a monthly raffle for those who tag your firm on Instagram. |
| DIY Tutorial Videos | Film short, simple tutorials on best farming practices using a smartphone and a basic tripod. Use free editing software like iMovie or OpenShot. |
| Behind-the-Scenes Stories | Use Instagram Stories or Facebook Live to give a real-time look at your field visits or introduce the team during office hours. |
| Daily Tips Posts | Design simple, eye-catching graphics for daily agricultural tips using free tools like Canva. Include a brief description and a relevant photo. |
| Staff Spotlights | Feature team members with a casual photo and fun facts about them. Use your smartphone and a natural setting in the field or office. |
| Simple Polls and Questions | Engage followers with free Instagram or Facebook polls about their farming challenges or suggestions for new services. |
| Local Event Promotions | Collaborate with local agricultural events by offering a small discount or coupon. Cross-promote each other's content to reach a wider audience. |
| Community Involvement Posts | Post photos and short stories about your participation in local farming initiatives or partnerships with community organizations. |
| Client Spotlights | Highlight loyal clients with their success stories. Take a quick photo and share a short story about their experience with your consulting services. |
| Field Setup Photos | Create attractive field setups using inexpensive items like tarps, tools, and props from local stores. |
| Sustainability Tips | Share eco-friendly farming practices such as crop rotation or organic pest control. Create simple infographics with free tools like Canva. |
| Behind-the-Scenes Prep | Record short clips of field prep work, such as soil testing or planting. Compile them into a quick video using free tools. |
| Simple Contests and Giveaways | Run social media contests where participants like, share, or tag friends to win a free consultation. Use prizes that are cost-effective like a free soil test. |
| Seasonal Tips Posts | Highlight seasonal farming tips using natural light and your smartphone camera. Share the story behind the tip to add interest. |
Copy the tactics of the best agricultural firms in the world!
There are agricultural firms that make way more money than you do. We have studied their tactics. Get them now!
Exceptionally creative and innovative content ideas specifically for agricultural firms
Investing in high-quality social media content for your agricultural consulting firm can be a game-changer. Many firms overlook this, giving you a unique opportunity to stand out, capture attention, and build a loyal client base.
| Content Type | Why It Could Bring a LOT of Clients |
|---|---|
| Virtual Farm Tours | Hosting live or recorded virtual tours of successful farms you've consulted for can showcase your expertise and attract a global audience of potential clients. |
| Interactive 360° Field Assessments | Offering virtual 360° assessments of fields and crops can provide a unique behind-the-scenes look at your consulting process, enticing potential clients to seek your services. |
| Seasonal Crop Management Tips | Creating buzz with timely, seasonal crop management tips can generate excitement and urgency, attracting new and repeat clients looking for expert advice. |
| Client Success Stories | Sharing detailed success stories of your clients can create a memorable impression and generate word-of-mouth referrals. |
| AR Soil Analysis Integration | Implementing augmented reality (AR) technology in your soil analysis reports can enhance the client experience and attract tech-savvy farmers. |
| Themed Agricultural Workshops | Hosting themed workshops, such as organic farming or precision agriculture, can provide a unique and immersive experience, attracting groups and special interest clients. |
| Crop Yield Challenge Contests | Organizing crop yield challenge contests can create viral moments, attracting competitive farmers and spectators. |
| Collaborative Field Days | Partnering with other agricultural experts or organizations to host field days can introduce your firm to new audiences and create a buzz in the community. |
| Story-Driven Social Media Posts | Sharing in-depth stories about the origins of your consulting methods, the farmers you work with, or your personal journey can create an emotional connection with clients. |
| Interactive Crop Planning | Allowing clients to participate in crop planning via social media polls can make them feel involved and eager to implement the strategies they helped design. |
| Eco-Friendly Initiatives | Launching and promoting eco-friendly initiatives, such as sustainable farming practices or zero-waste projects, can attract environmentally conscious clients and media attention. |
| Mobile Consulting Clinics | Operating a mobile consulting clinic in different locations or at local events can expand your reach and attract new clients who may seek your services later. |
| Subscription-Based Advisory Service | Offering a subscription service where clients receive monthly advisory reports and updates can create a loyal client base. |
| Immersive Agricultural Workshops | Hosting workshops where clients can learn advanced farming techniques from your experts can attract agricultural enthusiasts and create a sense of exclusivity. |
| Flash Mob Field Days | Organizing flash mob field days in unexpected locations can create viral content and attract adventurous clients looking for unique experiences. |
Content that never works well for agricultural firms on social media
Don't waste your time and resources on these strategies. We've seen many agricultural businesses make these mistakes, and they won't help you stand out in the industry or attract new clients for your consulting firm.
| Content Type | Why It Never Works for Agricultural Consulting Firms | Do This Instead |
|---|---|---|
| Generic Stock Photos | They lack authenticity and can make your firm appear unoriginal or untrustworthy. | Use real photos of your projects, team, and client farms to create a genuine connection with your audience. |
| Overly Promotional Posts | Constantly pushing services can feel spammy and turn off followers. | Mix in engaging content like case studies, client testimonials, and educational posts to keep your audience interested. |
| Unrelated Content | Posting content that has nothing to do with agriculture or consulting confuses followers and dilutes your brand. | Keep your content focused on agricultural practices, industry news, and related topics to maintain relevance and interest. |
| Low-Quality Videos | Poorly shot or edited videos can reflect badly on your firm's quality and professionalism. | Invest in basic video equipment or hire a local videographer to produce high-quality videos that showcase your expertise positively. |
| Political or Controversial Posts | These can alienate parts of your audience and lead to negative backlash. | Stick to neutral, positive content that focuses on agriculture, community, and your firm's unique offerings. |
| Too Many Hashtags | Overusing hashtags can look desperate and reduce engagement by making posts look cluttered. | Use a few relevant, targeted hashtags to increase visibility without overwhelming your audience. |
| Automated Replies and Messages | They can come off as impersonal and frustrate clients looking for genuine interaction. | Respond personally to comments and messages to show that you care about your clients and value their feedback. |
| Overly Staged Photos | Photos that look too perfect can seem inauthentic and less relatable. | Use natural lighting and casual settings to make your photos feel more genuine and inviting. |
| Constant Self-Promotion | Only talking about your firm can bore followers and reduce engagement. | Share user-generated content, collaborate with local agricultural businesses, and highlight community involvement to diversify your content. |
| Negative or Defensive Responses | Responding poorly to criticism can damage your reputation and discourage potential clients. | Address negative feedback calmly and constructively, showing that you are willing to improve and value client input. |
| Ignoring Social Media Trends | Being out of touch with current trends can make your firm seem outdated and unappealing. | Stay updated with social media trends and incorporate them creatively into your content strategy to keep your audience engaged and excited. |
| Excessive Posting | Posting too frequently can overwhelm your followers and lead to unfollows. | Maintain a consistent but moderate posting schedule, ensuring each post adds value and keeps your audience looking forward to your updates. |
| Complex or Confusing Promotions | Promotions that are hard to understand can frustrate clients and deter participation. | Offer simple, clear, and straightforward promotions that are easy for clients to grasp and engage with. |
| Ignoring Comments and Messages | Not engaging with your audience can make them feel undervalued and reduce their loyalty. | Regularly respond to comments and messages to build a strong, interactive community around your consulting firm. |
Make your agricultural consulting firm more profitable
We have studied the strategies of the best agricultural firms in the world. All their tactics are explained in our pack!
Why social media can be a big pay-off for your agricultural consulting firm
We understand that as a small business owner, you might feel hesitant about diving into social media marketing.
The world of social media can seem foreign and filled with confusing jargon. You might believe that it's more suited for big corporations rather than small businesses like yours.
The day-to-day demands of running your business are already overwhelming, leaving little time for additional tasks like social media.
It's common to think that social media marketing is an expensive endeavor, one that your tight profit margins can't support. Plus, the sheer number of social media platforms can lead to indecision and skepticism, especially if previous efforts haven't yielded the results you hoped for.
That's why we've created a "marketing pack" specifically designed for small business owners like you.
Our pack addresses all the issues you might face, offering simple, cost-effective strategies that don't require a marketing expert or a big budget for your business. These documents are straightforward and easy to understand, cutting through the jargon and focusing on what really works for small businesses on social media.
We provide clear, actionable steps for creating engaging posts, building a loyal following, and boosting your business's visibility online.
With our social media marketing pack, you can invest in your business's growth without feeling overwhelmed or uncertain.
Your agricultural consulting firm could make more money!
Most agricultural firm owners don't know how to grow their business. Let us teach you the right strategies.
