Aesthetic Medicine Clinic Marketing Budget Estimator

If you own an aesthetic medicine clinic, marketing is essential. However, determining the right budget can be tricky—you might worry about spending too much or not enough. To help you make informed decisions, we’ve created this free tool. By answering a few simple questions, you’ll receive a precise estimate of your ideal monthly marketing budget. We hope you find it useful and enjoy using it!

Good news for you, we have a lot of marketing resources for aesthetic clinic owners

1. What is your clinic’s location type?

Smaller town or low-competition area Large city or high-competition area

High-competition urban areas often require more aggressive marketing strategies and a higher budget to attract clientele.

2. Do you offer online booking or telemedicine consultations on your website?

No Yes

Offering online booking or telemedicine requires ongoing website maintenance, SEO, and paid campaigns to drive traffic.

3. What type of content do you plan to prioritize?

High-quality procedure videos Patient testimonials Behind-the-scenes at the clinic Educational demos Promotional offers

More complex or polished content (like high-quality videos or professional testimonials) generally requires higher production costs.

4. On how many social networks do you want to post?

2

Popular platforms for clinics include Instagram, Facebook, TikTok, and sometimes LinkedIn for professional networking.

5. Are you planning to hire a dedicated social media manager?

Yes No

Running a busy clinic often leaves little time for marketing. A dedicated manager ensures a consistent online presence.

6. What is your clinic’s positioning?

High-end / premium (luxury, exclusive treatments) Mid-range (quality & fair prices) Budget-friendly / popular clinic Boutique / specialized clinic

Premium clinics often require more polished branding and marketing, while budget-friendly clinics can operate with leaner visuals.

7. How intensively do you plan to invest in paid advertising?

5

A higher level means more spending on Facebook Ads, Instagram Ads, Google Ads, etc.

8. Do you target partnerships with other health professionals or beauty salons (B2B)?

No Yes

B2B marketing often involves additional outreach, networking, and sometimes participation in professional events.

9. How frequently do you launch promotions or limited-time offers?

Occasionally Regularly

Clinics running frequent promotions often spend more on advertising to boost these offers.

10. Do you plan to collaborate with local influencers or beauty bloggers?

No Yes

Collaborations with influencers or beauty bloggers can increase brand visibility, though they require a dedicated budget.

11. What is your approximate monthly revenue? ($) Many clinics allocate 5%–10% of revenue for marketing. We'll use 5% as a baseline and then adjust based on your answers.

12. Have you checked our marketing pack for aesthetic medicine clinics?

No Yes

Our marketing pack helps you allocate your budget precisely, avoid costly mistakes, and invest only in strategies that work for your clinic’s target audience.

Calculate My Budget