![Accounting Firm: how to post engaging content [content idea list]](http://onlineyougrow.com/cdn/shop/articles/cov-marketing-plan-9_942a097b-7192-477c-97b8-d4ed5fd542d2.png?v=1715865429&width=1100)
Facebook and LinkedIn are not just for networking and updates—they're powerful tools that the top accounting firms use strategically to attract clients.
We understand that you're busy managing your accounting firm and the thought of handling social media might feel like an additional burden.
But here's the deal: you don't need to be a marketing expert or spend a fortune to make it work. Just a few minutes a day can bring a couple of new clients to your firm.
To help you out, we have built a free list of content ideas - also, for a full action plan, please check our strategy pack for accounting firms.
Get the content idea list made for accountants
A lot of accounting firms manage to post engaging content on social media. Here is a free tool to to get you started.
Content that always work well for an accounting firm
We have analyzed numerous accounting firms' social media accounts to develop our strategy pack for accounting firms - here is what consistently proves effective.
| Content Type | Why It Works to Attract New Clients to Your Accounting Firm |
|---|---|
| Expert Financial Tips | Sharing valuable financial advice and tips can position your firm as a trusted authority, encouraging potential clients to seek your services. |
| Behind-the-Scenes Videos | Showcasing your office environment, team, and work processes builds trust and creates a personal connection with your audience. |
| Client Testimonials | Positive reviews and testimonials from satisfied clients provide social proof and encourage others to consider your firm for their accounting needs. |
| Special Offers and Promotions | Announcing limited-time offers, discounts on services, or free consultations can attract new clients looking for deals. |
| User-Generated Content | Sharing content created by clients (testimonials, success stories) engages the community and adds authenticity to your brand. |
| Local Collaborations | Partnering with local businesses or influencers can introduce your firm to a broader, local audience. |
| Event Announcements | Promoting upcoming webinars, workshops, or networking events can attract new clients interested in learning more about financial management. |
| Seasonal and Tax-Time Posts | Highlighting tax season tips or end-of-year financial planning can attract clients looking for timely advice and services. |
| Interactive Content | Polls, quizzes, and Q&A sessions engage followers and create a sense of community, encouraging them to consider your firm for their accounting needs. |
| Case Studies | Sharing detailed case studies of how your firm has helped clients can intrigue potential clients and demonstrate your expertise. |
| Regular Financial Updates | Regularly updating followers with financial news and insights keeps your firm top-of-mind and positions you as a go-to resource. |
| Behind-the-Scenes Staff Stories | Featuring stories about your team members creates a personal connection and humanizes your brand. |
| Financial Planning Tips | Sharing tips and tricks for financial planning can engage followers who are looking to improve their financial health. |
| Sustainability Initiatives | Highlighting sustainable business practices or community involvement appeals to socially conscious clients. |
| Client Spotlights | Featuring regular clients creates a sense of community and makes others want to be part of that group. |
| Contests and Giveaways | Running contests and giveaways can increase engagement and attract new followers, many of whom may convert into clients. |
Some accounting firms make 5x more profit than you!
We have studied the strategies of the best accounting firms in the world. Replicate them now!
How can accountants make great content on social media?
What to Prioritize
You probably know it already, but high-quality visuals and clear communication are essential for an accounting firm.
Clients trust with their eyes first. Make sure your website and social media profiles are well-designed, your team looks professional, and your branding is consistent.
Also, post regularly to keep your audience engaged. It doesn’t have to be daily, but find a schedule that works for you and stick to it. We have prepared a free content calendar for you.
Of course, respond to inquiries and messages quickly. Clients appreciate prompt interaction and it makes them feel valued. Don’t just be another “faceless” firm.
Show the real side of your accounting firm. Behind-the-scenes photos, team stories, and client testimonials can create a personal connection with your audience.
If you want to keep your potential clients excited, highlight any special services, webinars, or seasonal tax tips. Make sure your followers know what’s new and beneficial.
Finally, share positive reviews and testimonials. Social proof is powerful and can help attract new clients.
What Doesn’t Matter as Much
Overly polished content does not really matter. Your posts don’t need to be perfect. Authenticity can be more engaging than highly produced content.
Also, don’t feel pressured to jump on every social media trend. Focus on what fits your firm’s “image” and what your audience likes.
If you have a low budget to conduct marketing for your accounting firm, don’t immediately go for paid Ads. Organic reach can still be effective with good content and engagement. You will find tons of tactics and strategies in our strategy pack for accounting firms.
How to Do It Fast and Efficient
First, spend a few hours once a week taking photos, recording videos, and drafting posts. This way, you’re not scrambling daily.
Use Scheduling Tools - tools like Buffer or Hootsuite can schedule posts in advance, saving you time.
Repurpose and use the same content across different platforms. A blog post on LinkedIn can be a tweet on Twitter or a post on Facebook.
Encourage clients to share their own experiences and tag your firm. This is what we call “User-Generated Content”. Reposting these can save you time and build community.
Use apps like Canva for quick and easy graphic design, or Lightroom for photo editing. These tools can make your content look professional with minimal effort.
Low-budget content ideas for accounting firms on social media
Our team has curated a list of highly specific, budget-friendly content ideas tailored for accounting firms, complete with practical tips to keep costs low and maximize your social media presence.
You might want to incorporate some of these ideas in the marketing plan of your accounting firm.
| Content Type | Tips to Make It More Affordable |
|---|---|
| Smartphone Office Photos | Use natural light by positioning your shots near windows during daytime. Enhance photos with free apps like Snapseed or VSCO. |
| Client Testimonials | Ask satisfied clients to leave a quick video testimonial on their phone. Offer a small discount on their next service as a thank-you. |
| User-Generated Content | Encourage clients to share their experiences by offering a monthly raffle for those who tag your firm on LinkedIn. |
| DIY Financial Tips Videos | Film short, simple financial advice videos using a smartphone and a basic tripod. Use free editing software like iMovie or OpenShot. |
| Behind-the-Scenes Stories | Use Instagram Stories or Facebook Live to give a real-time look at your daily operations or introduce the team during slow hours. |
| Tax Season Tips | Design simple, eye-catching graphics for tax season tips using free tools like Canva. Include a brief description and a helpful tip. |
| Staff Spotlights | Feature staff members with a casual photo and fun facts about them. Use your smartphone and a natural setting in the office. |
| Simple Polls and Questions | Engage followers with free Instagram or Facebook polls about their financial concerns or suggestions for new services. |
| Local Event Promotions | Collaborate with local events by offering a small discount or coupon. Cross-promote each other's content to reach a wider audience. |
| Community Involvement Posts | Post photos and short stories about your participation in local charity events or partnerships with community organizations. |
| Client Spotlights | Highlight loyal clients with their success stories. Take a quick photo and share a short story about their experience with your firm. |
| Office Decor Photos | Create attractive office settings using inexpensive items like plants, wall art, and props from dollar stores. |
| Financial Literacy Tips | Share eco-friendly practices such as paperless billing or using local vendors. Create simple infographics with free tools like Canva. |
| Behind-the-Scenes Prep | Record short clips of the team preparing for tax season or client meetings. Compile them into a quick video using free tools. |
| Simple Contests and Giveaways | Run social media contests where participants like, share, or tag friends to win a free consultation. Use prizes that are cost-effective like a free financial review. |
| Seasonal Financial Advice | Highlight seasonal financial tips using natural light and your smartphone camera. Share the story behind the advice to add interest. |
Copy the tactics of the best accounting firms in the world!
There are accounting firms that make way more money than you do. We have studied their tactics. Get them now!
Exceptionally creative and innovative content ideas specifically for accounting firms
Investing in high-quality social media content for your accounting firm can be a game-changer. Many firms overlook this, giving you a golden opportunity to stand out, capture attention, and build a loyal client base.
| Content Type | Why It Could Bring a LOT of Clients |
|---|---|
| Live Q&A Sessions | Hosting live Q&A sessions where your accountants answer common tax or financial questions can build trust and attract a global audience seeking expert advice. |
| Virtual Office Tours | Offering virtual 360° tours of your office, including meeting rooms and workspaces, can provide a transparent and welcoming experience, encouraging potential clients to reach out. |
| Exclusive Financial Tips | Sharing exclusive financial tips or tax-saving strategies available for a limited time can generate excitement and urgency, attracting new and repeat clients. |
| Client Success Stories | Featuring detailed client success stories where you highlight how your services have positively impacted their financial health can create a memorable impression and word-of-mouth referrals. |
| Interactive Financial Tools | Implementing interactive financial tools or calculators on your website can enhance the user experience and attract tech-savvy clients looking for innovative solutions. |
| Themed Financial Workshops | Hosting themed financial workshops, such as retirement planning or investment strategies, can provide a unique and immersive experience, attracting groups and special occasions. |
| Financial Challenge Contests | Organizing financial challenge contests (e.g., saving a certain amount in a month) can create viral moments, attracting competitive individuals and spectators. |
| Collaborative Webinars | Partnering with other financial experts or firms to host webinars can introduce your firm to new audiences and create a buzz in the community. |
| Story-Driven Social Media Posts | Sharing in-depth stories about the origins of your firm, the journey of your accountants, or the impact of your services can create an emotional connection with clients. |
| Interactive Financial Planning | Allowing clients to choose financial planning options via social media polls can make them feel involved and eager to try the services they helped design. |
| Eco-Friendly Initiatives | Launching and promoting eco-friendly initiatives, such as paperless billing or sustainable investment options, can attract environmentally conscious clients and media attention. |
| Pop-Up Financial Clinics | Operating pop-up financial clinics in different locations or at local events can expand your reach and attract new clients who may visit your main office later. |
| Subscription-Based Financial Advice | Offering a subscription service where clients receive monthly financial advice and resources can create a loyal client base. |
| Immersive Financial Workshops | Hosting workshops where clients can learn advanced financial techniques from your experts can attract finance enthusiasts and create a sense of exclusivity. |
| Flash Mob Financial Seminars | Organizing flash mob financial seminars in unexpected locations can create viral content and attract adventurous clients looking for unique experiences. |
Content that never works well for accounting firms on social media
Don't waste your time and resources on these strategies. We've seen many accounting firms make these mistakes, and they won't help you stand out from the competition or attract new clients to your firm.
| Content Type | Why It Never Works for Accounting Firms | Do This Instead |
|---|---|---|
| Generic Stock Photos | They lack authenticity and can make the firm appear unoriginal or untrustworthy. | Use real photos of your team, office, and client interactions to create a genuine connection with your audience. |
| Overly Promotional Posts | Constantly pushing services can feel spammy and turn off followers. | Mix in engaging content like behind-the-scenes stories, client testimonials, and educational posts to keep your audience interested. |
| Unrelated Content | Posting content that has nothing to do with accounting or finance confuses followers and dilutes your brand. | Keep your content focused on accounting, financial tips, industry news, and related topics to maintain relevance and interest. |
| Low-Quality Videos | Poorly shot or edited videos can reflect badly on your firm's quality and professionalism. | Invest in basic video equipment or hire a local videographer to produce high-quality videos that showcase your firm positively. |
| Political or Controversial Posts | These can alienate parts of your audience and lead to negative backlash. | Stick to neutral, positive content that focuses on accounting, finance, and your firm's unique offerings. |
| Too Many Hashtags | Overusing hashtags can look desperate and reduce engagement by making posts look cluttered. | Use a few relevant, targeted hashtags to increase visibility without overwhelming your audience. |
| Automated Replies and Messages | They can come off as impersonal and frustrate clients looking for genuine interaction. | Respond personally to comments and messages to show that you care about your clients and value their feedback. |
| Overly Staged Photos | Photos that look too perfect can seem inauthentic and less relatable. | Use natural lighting and casual settings to make your photos feel more genuine and inviting. |
| Constant Self-Promotion | Only talking about your firm can bore followers and reduce engagement. | Share user-generated content, collaborate with local businesses, and highlight community involvement to diversify your content. |
| Negative or Defensive Responses | Responding poorly to criticism can damage your reputation and discourage potential clients. | Address negative feedback calmly and constructively, showing that you are willing to improve and value client input. |
| Ignoring Social Media Trends | Being out of touch with current trends can make your firm seem outdated and unappealing. | Stay updated with social media trends and incorporate them creatively into your content strategy to keep your audience engaged and excited. |
| Excessive Posting | Posting too frequently can overwhelm your followers and lead to unfollows. | Maintain a consistent but moderate posting schedule, ensuring each post adds value and keeps your audience looking forward to your updates. |
| Complex or Confusing Promotions | Promotions that are hard to understand can frustrate clients and deter participation. | Offer simple, clear, and straightforward promotions that are easy for clients to grasp and engage with. |
| Ignoring Comments and Messages | Not engaging with your audience can make them feel undervalued and reduce their loyalty. | Regularly respond to comments and messages to build a strong, interactive community around your firm. |
Make your accounting firm more profitable
We have studied the strategies of the best accounting firms in the world. All their tactics are explained in our pack!
Why social media can be a big pay-off for your accounting firm
We understand that as a small business owner, you might feel hesitant about diving into social media marketing.
The world of social media can seem foreign and filled with confusing jargon. You might believe that it's more suited for big corporations rather than small businesses like yours.
The day-to-day demands of running your business are already overwhelming, leaving little time for additional tasks like social media.
It's common to think that social media marketing is an expensive endeavor, one that your tight profit margins can't support. Plus, the sheer number of social media platforms can lead to indecision and skepticism, especially if previous efforts haven't yielded the results you hoped for.
That's why we've created a "marketing pack" specifically designed for small business owners like you.
Our pack addresses all the issues you might face, offering simple, cost-effective strategies that don't require a marketing expert or a big budget for your business. These documents are straightforward and easy to understand, cutting through the jargon and focusing on what really works for small businesses on social media.
We provide clear, actionable steps for creating engaging posts, building a loyal following, and boosting your business's visibility online.
With our social media marketing pack, you can invest in your business's growth without feeling overwhelmed or uncertain.
Your accounting firm could make more money!
Most accountants don't know how to grow their business. Let us teach you the right strategies.
