It's made for restaurant owners, and no one else

There is a lot of free marketing advice on the internet, but is it really helpful?

Many strategies out there will never work for you. Take setting up a LinkedIn group or creating a Pinterest board—they are common tactics, but they simply don’t align with your restaurant’s needs.

You run a restaurant. You don't want to "position your brand" or "enhance the customer journey". You want to have every table booked for every dining slot. That's your marketing goal. Nothing else matters.

How do you ensure your restaurant appears first when people search for dining options in your area? How do you convert website clicks into reservations? How do you highlight your unique menu items and dining experience? How do you use social media to promote your specials and create engaging content? How do you upsell high-margin dishes or premium beverages? How do you keep diners coming back for more?

These are the questions you should ask yourself when you plan your strategy. Thankfully, our marketing pack has the answers you're looking for.