![Water Park: how to post engaging content [content idea list]](http://onlineyougrow.com/cdn/shop/articles/cov-marketing-plan-1_60b14eb7-0fb9-4f93-8cbc-6fdd9805fdac.png?v=1715865703&width=1100)
Facebook and Instagram are not just for likes and fun—they're powerful tools that the best water parks in the world use strategically to attract visitors.
We know you're busy running your water park and the thought of managing social media might feel like another burden.
But here's the deal: you don't need to be a marketing expert or spend a fortune to make it work. Just a few minutes a day can bring a wave of new visitors to your park.
To help you out, we have built a free list of content ideas - also, for a full action plan, please check our strategy pack for water park owners.
Get the content idea list made for water park owners
A lot of water parks manage to post engaging content on social media. Here is a free tool to to get you started.
Content that always work well for a water park
We have studied dozens of water parks’ social media accounts when building our strategy pack for water parks - here is what seems to always work.
| Content Type | Why It Works to Get New Visitors to Your Water Park |
|---|---|
| High-Quality Attraction Photos | Visually stunning images of water slides, wave pools, and lazy rivers can make potential visitors excited to experience the fun, encouraging them to visit the park. |
| Behind-the-Scenes Videos | Showcasing the maintenance, safety checks, and staff preparations builds trust and creates a connection with the audience. |
| Customer Testimonials | Positive reviews and testimonials from real visitors provide social proof and encourage others to visit the water park. |
| Specials and Promotions | Announcing limited-time offers, discounts, and family packages can attract new visitors looking for deals. |
| User-Generated Content | Sharing content created by visitors (photos, videos) engages the community and adds authenticity. |
| Local Collaborations | Partnering with local influencers or businesses can introduce the water park to a broader, local audience. |
| Event Announcements | Promoting upcoming events, themed days, or special activities can attract new visitors interested in unique experiences. |
| Seasonal and Holiday Posts | Highlighting seasonal attractions or holiday-themed events can attract visitors looking for special experiences during those times. |
| Interactive Content | Polls, quizzes, and Q&A sessions engage followers and create a sense of community, encouraging them to visit. |
| Safety Tips | Sharing safety tips and guidelines can reassure potential visitors about the park's commitment to their well-being. |
| Daily Updates | Regularly updating followers with daily activities and weather conditions keeps the water park top-of-mind and encourages spontaneous visits. |
| Behind-the-Scenes Staff Stories | Featuring stories about the lifeguards and staff members creates a personal connection and humanizes the brand. |
| Water Fun Tips | Sharing tips and tricks for maximizing fun at the water park can engage followers who are planning their visit. |
| Sustainability Initiatives | Highlighting eco-friendly practices or water conservation efforts appeals to environmentally conscious visitors. |
| Visitor Spotlights | Featuring regular visitors creates a sense of community and makes others want to be part of that group. |
| Contests and Giveaways | Running contests and giveaways can increase engagement and attract new followers, many of whom may convert into visitors. |
Some water parks make 5x more profit than you!
We have studied the strategies of the best water parks in the world. Replicate them now!
How can water park owners make great content on social media?
What to Prioritise
You probably know it already, but high-quality photos and videos of your water park attractions are essential.
People are drawn to visuals first. Make sure the lighting is good, the water looks inviting, and the attractions are showcased in their best light.
Also, post regularly to keep your audience engaged. It doesn’t have to be daily, but find a schedule that works for you and stick to it. We have prepared a free social media planner for you.
Of course, respond to comments and messages quickly. People appreciate interaction and it makes them feel valued. Don’t just be another “bland” account.
Show the real side of your water park. Behind-the-scenes photos, staff stories, and customer shoutouts can create a personal connection with your audience.
If you want to keep your potential visitors excited, highlight any special offers, events, or new attractions. Make sure your followers know what’s new and exciting.
Finally, share positive reviews and testimonials. Social proof is powerful and can help attract new visitors.
An example of our marketing pack for water park owners
What Doesn’t Matter as Much
Overly polished content does not really matter. Your posts don’t need to be perfect. Authenticity can be more engaging than highly produced content.
Also, don’t feel pressured to jump on every social media trend. Focus on what fits your water park’s “image” and what your audience likes.
If you have a low budget to conduct marketing for your water park, don’t immediately go for paid Ads. Organic reach can still be effective with good content and engagement. You will find tons of tactics and strategies in our strategy pack for water park owners.
How to Do It Fast and Efficient
First, spend a few hours once a week taking photos, recording videos, and drafting posts. This way, you’re not scrambling daily.
Use Scheduling Tools - tools like Buffer or Hootsuite can schedule posts in advance, saving you time.
Repurpose and use the same content across different platforms. A photo on Instagram can be a post on Facebook or a tweet on Twitter.
Encourage visitors to share their own photos and tag your water park. This is what we call “User-Generated Content”. Reposting these can save you time and build community.
Use apps like Canva for quick and easy graphic design, or Lightroom for photo editing. These tools can make your content look professional with minimal effort.
Low-budget content ideas for water parks on social media
Our team has curated a list of highly specific, budget-friendly content ideas tailored for water parks, complete with practical tips to keep costs low and maximize your social media presence.
You might want to incorporate some of these ideas in the marketing plan of your water park.
| Content Type | Tips to Make It More Affordable |
|---|---|
| Smartphone Attraction Photos | Capture vibrant photos of your water slides and pools using natural sunlight. Enhance these images with free apps like Snapseed or VSCO. |
| Customer Testimonials | Invite happy visitors to record a quick video testimonial on their phone. Offer a free snack or drink as a token of appreciation. |
| User-Generated Content | Encourage guests to share their fun moments by offering a monthly raffle for those who tag your water park on Instagram. |
| DIY Safety Tips Videos | Film short, simple safety tips using a smartphone and a basic tripod. Use free editing software like iMovie or OpenShot. |
| Behind-the-Scenes Stories | Use Instagram Stories or Facebook Live to give a real-time look at your daily operations or introduce the team during off-peak hours. |
| Daily Special Posts | Design simple, eye-catching graphics for daily specials or events using free tools like Canva. Include a brief description and an engaging photo. |
| Staff Spotlights | Feature staff members with a casual photo and fun facts about them. Use your smartphone and a natural setting in the park. |
| Simple Polls and Questions | Engage followers with free Instagram or Facebook polls about their favorite attractions or suggestions for new features. |
| Local Event Promotions | Collaborate with local events by offering a small discount or coupon. Cross-promote each other's content to reach a wider audience. |
| Community Involvement Posts | Post photos and short stories about your participation in local charity events or partnerships with community organizations. |
| Customer Spotlights | Highlight loyal visitors with their favorite attractions. Take a quick photo and share a short story about their experience at your water park. |
| Attraction Photos | Create attractive settings using inexpensive items like colorful floats, beach balls, and props from dollar stores. |
| Sustainability Tips | Share eco-friendly practices such as water conservation or recycling programs. Create simple infographics with free tools like Canva. |
| Behind-the-Scenes Prep | Record short clips of the maintenance work, such as cleaning pools or setting up attractions. Compile them into a quick video using free tools. |
| Simple Contests and Giveaways | Run social media contests where participants like, share, or tag friends to win free passes. Use prizes that are cost-effective like a free snack or drink. |
| Seasonal Attraction Posts | Highlight seasonal events and attractions using natural light and your smartphone camera. Share the story behind the event to add interest. |
Copy the tactics of the best water parks in the world!
There are water parks that make way more money than you do. We have studied their tactics. Get them now!
Exceptionally creative and innovative content ideas specifically for water parks
Investing in top-notch social media content for your water park might be worth it because many other places won't bother, giving you a chance to really stand out, grab people's attention, and build a loyal crowd.
| Content Type | Why It Could Bring a LOT of Customers |
|---|---|
| Live Water Slide POV Videos | Sharing live or recorded point-of-view videos from your most thrilling water slides can create excitement and give potential visitors a taste of the adventure they can expect. |
| Interactive 360° Park Tours | Offering virtual 360° tours of your water park, including the wave pools, lazy rivers, and splash zones, can provide a unique behind-the-scenes experience and entice people to visit in person. |
| Seasonal Attractions | Creating buzz with limited-time or seasonal attractions, such as a Halloween-themed water maze or a summer beach party, can generate excitement and urgency, attracting new and repeat visitors. |
| Exclusive VIP Experiences | Offering exclusive VIP experiences, such as private cabanas with personal service or early access to rides, can create a memorable experience and word-of-mouth. |
| AR Water Park Map | Implementing augmented reality (AR) technology in your park maps where visitors can see 3D representations of attractions can enhance the experience and attract tech-savvy customers. |
| Themed Water Events | Hosting themed water events, such as a pirate treasure hunt or a tropical luau, can provide a unique and immersive experience, attracting groups and special occasions. |
| Water Challenge Contests | Organizing water challenge contests (e.g., longest time on a surf simulator) can create viral moments, attracting competitive participants and spectators. |
| Collaborative Events with Local Attractions | Partnering with other local attractions or businesses to host collaborative events can introduce your water park to new audiences and create a buzz in the community. |
| Story-Driven Social Media Posts | Sharing in-depth stories about the history of your water park, the design of your rides, or the personal journey of your staff can create an emotional connection with visitors. |
| Interactive Ride Design Polls | Allowing customers to vote on new ride designs or features via social media polls can make them feel involved and eager to visit the park to see the creations they helped design. |
| Eco-Friendly Initiatives | Launching and promoting eco-friendly initiatives, such as water conservation efforts or sustainable park practices, can attract environmentally conscious visitors and media attention. |
| Mobile Water Park Pop-Ups | Operating a mobile water park experience in different locations or at local events can expand your reach and attract new visitors who may visit your main park later. |
| Season Pass Subscription Service | Offering a subscription service where customers receive season passes and exclusive perks can create a loyal visitor base. |
| Immersive Water Safety Workshops | Hosting workshops where visitors can learn advanced water safety techniques from your lifeguards can attract families and create a sense of exclusivity. |
| Flash Mob Water Events | Organizing flash mob water events in unexpected locations within the park can create viral content and attract adventurous visitors looking for unique experiences. |
Content that never works well for water parks on social media
Don't waste your time and resources on these ideas. We've seen many water park owners make these mistakes, and they won't help you stand out from the crowd or bring in new visitors to your water park.
| Content Type | Why It Never Works for Water Parks | Do This Instead |
|---|---|---|
| Generic Stock Photos | They lack authenticity and can make the water park appear unoriginal or untrustworthy. | Use real photos of your attractions, staff, and happy visitors to create a genuine connection with your audience. |
| Overly Promotional Posts | Constantly pushing promotions can feel spammy and turn off followers. | Mix in engaging content like behind-the-scenes stories, visitor testimonials, and interactive posts to keep your audience interested. |
| Unrelated Content | Posting content that has nothing to do with water parks or your attractions confuses followers and dilutes your brand. | Keep your content focused on your water park, attractions, events, and related topics to maintain relevance and interest. |
| Low-Quality Videos | Poorly shot or edited videos can reflect badly on your water park's quality and professionalism. | Invest in basic video equipment or hire a local videographer to produce high-quality videos that showcase your water park positively. |
| Political or Controversial Posts | These can alienate parts of your audience and lead to negative backlash. | Stick to neutral, positive content that focuses on fun, community, and your water park's unique offerings. |
| Too Many Hashtags | Overusing hashtags can look desperate and reduce engagement by making posts look cluttered. | Use a few relevant, targeted hashtags to increase visibility without overwhelming your audience. |
| Automated Replies and Messages | They can come off as impersonal and frustrate customers looking for genuine interaction. | Respond personally to comments and messages to show that you care about your visitors and value their feedback. |
| Overly Staged Photos | Photos that look too perfect can seem inauthentic and less relatable. | Use natural lighting and casual settings to make your photos feel more genuine and inviting. |
| Constant Self-Promotion | Only talking about your water park can bore followers and reduce engagement. | Share user-generated content, collaborate with local businesses, and highlight community involvement to diversify your content. |
| Negative or Defensive Responses | Responding poorly to criticism can damage your reputation and discourage potential visitors. | Address negative feedback calmly and constructively, showing that you are willing to improve and value customer input. |
| Ignoring Social Media Trends | Being out of touch with current trends can make your water park seem outdated and unappealing. | Stay updated with social media trends and incorporate them creatively into your content strategy to keep your audience engaged and excited. |
| Excessive Posting | Posting too frequently can overwhelm your followers and lead to unfollows. | Maintain a consistent but moderate posting schedule, ensuring each post adds value and keeps your audience looking forward to your updates. |
| Complex or Confusing Promotions | Promotions that are hard to understand can frustrate customers and deter participation. | Offer simple, clear, and straightforward promotions that are easy for customers to grasp and engage with. |
| Ignoring Comments and Messages | Not engaging with your audience can make them feel undervalued and reduce their loyalty. | Regularly respond to comments and messages to build a strong, interactive community around your water park. |
Make your water park more profitable
We have studied the strategies of the best water parks in the world. All their tactics are explained in our pack!
Why social media can be a big pay-off for your water park
We understand that as a water park owner, you might feel hesitant about diving into social media marketing.
The world of social media can seem foreign and filled with confusing jargon. You might believe that it's more suited for big corporations rather than small businesses like yours.
The day-to-day demands of running a water park are already overwhelming, leaving little time for additional tasks like social media.
It's common to think that social media marketing is an expensive endeavor, one that your tight profit margins can't support. Plus, the sheer number of social media platforms can lead to indecision and skepticism, especially if previous efforts haven't yielded the results you hoped for.
That's why we've created a "marketing pack" specifically tailored for water park owners like you.
Our pack addresses all the issues you might face, offering simple, cost-effective strategies that don't require a marketing expert or a big budget for your water park. These documents are straightforward and easy to understand, cutting through the jargon and focusing on what really works for small water parks on social media.
We provide clear, actionable steps for creating engaging posts, building a loyal following, and boosting your water park's visibility online.
With our marketing pack, you can invest in your water park's growth without feeling overwhelmed or uncertain.
Your water park could make more money!
Most water park owners don't know how to grow their business. Let us teach you the right strategies.
