![Virtual Event Agency: how to post engaging content [content idea list]](http://onlineyougrow.com/cdn/shop/articles/cov-marketing-plan-9_7fa63219-628b-4857-b275-81ed18599e63.png?v=1715865699&width=1100)
Facebook and Instagram are not just for likes and fun—they're powerful tools that the best virtual event planning agencies use strategically to attract clients.
We know you're busy organizing amazing virtual events and the thought of managing social media might feel like another burden.
But here's the deal: you don't need to be a marketing expert or spend a fortune to make it work. Just a few minutes a day can bring a couple of new clients to your business.
To help you out, we have built a free list of content ideas - also, for a full action plan, please check our strategy pack for virtual event planners.
Get the content idea list made for planning agency owners
A lot of planning agencies manage to post engaging content on social media. Here is a free tool to to get you started.
Content that always work well for a virtual event planning agency
We have meticulously analyzed numerous virtual event planning agencies' social media strategies to create our strategy pack for virtual event planners - here is what consistently drives success.
| Content Type | Why It Works to Attract New Clients to Your Virtual Event Planning Agency |
|---|---|
| Event Highlights Reels | Showcasing snippets from past events can visually demonstrate your expertise and the quality of your services, enticing potential clients. |
| Behind-the-Scenes Footage | Sharing the planning and execution process builds trust and gives a transparent view of your dedication and professionalism. |
| Client Testimonials | Positive feedback from satisfied clients serves as social proof, encouraging others to choose your services. |
| Exclusive Offers | Promoting limited-time discounts or special packages can attract new clients looking for value deals. |
| User-Generated Content | Featuring content created by attendees or clients (photos, reviews) adds authenticity and engages your community. |
| Collaborations with Influencers | Partnering with industry influencers can expand your reach and introduce your services to a broader audience. |
| Upcoming Event Announcements | Promoting upcoming virtual events can generate interest and attract attendees who may become future clients. |
| Seasonal and Holiday Themes | Highlighting themed events or special holiday packages can attract clients looking for unique and timely event solutions. |
| Interactive Content | Engaging your audience with polls, quizzes, and Q&A sessions fosters a sense of community and keeps your services top-of-mind. |
| Event Planning Tips | Sharing expert tips and advice can position you as a thought leader and attract clients seeking professional guidance. |
| Daily Updates | Regularly updating your followers with new projects or daily insights keeps your agency relevant and encourages ongoing engagement. |
| Team Spotlights | Featuring stories about your team members creates a personal connection and humanizes your brand. |
| Virtual Event Trends | Sharing the latest trends in virtual events can attract clients looking to stay ahead of the curve. |
| Sustainability Initiatives | Highlighting eco-friendly practices or sustainable event solutions appeals to environmentally conscious clients. |
| Client Spotlights | Featuring regular clients creates a sense of community and makes others want to be part of that group. |
| Contests and Giveaways | Running contests and giveaways can increase engagement and attract new followers, many of whom may convert into clients. |
Some planning agencies make 5x more profit than you!
We have studied the strategies of the best planning agencies in the world. Replicate them now!
How can planning agency owners make great content on social media?
What to Prioritize
You probably know it already, but high-quality visuals and engaging content are essential for a successful virtual event planning agency.
People are drawn to what they see first. Make sure your event previews, behind-the-scenes footage, and client testimonials are well-lit, visually appealing, and professionally presented.
Also, post regularly to keep your audience engaged. It doesn’t have to be daily, but find a schedule that works for you and stick to it. We have prepared a free social media planner for you.
Of course, respond to comments and messages quickly. People appreciate interaction and it makes them feel valued. Don’t just be another “bland” account.
Show the real side of your agency. Behind-the-scenes photos, team stories, and client shoutouts can create a personal connection with your audience.
If you want to keep your potential clients excited, highlight any special offers, upcoming events, or unique services. Make sure your followers know what’s new and exciting.
Finally, share positive reviews and testimonials. Social proof is powerful and can help attract new clients.
What Doesn’t Matter as Much
Overly polished content does not really matter. Your posts don’t need to be perfect. Authenticity can be more engaging than highly produced content.
Also, don’t feel pressured to jump on every social media trend. Focus on what fits your agency’s “image” and what your audience likes.
If you have a low budget to conduct marketing for your virtual event planning agency, don’t immediately go for paid Ads. Organic reach can still be effective with good content and engagement. You will find tons of tactics and strategies in our strategy pack for event planners.
How to Do It Fast and Efficient
First, spend a few hours once a week taking photos, recording videos, and drafting posts. This way, you’re not scrambling daily.
Use Scheduling Tools - tools like Buffer or Hootsuite can schedule posts in advance, saving you time.
Repurpose and use the same content across different platforms. A video on Instagram can be a post on Facebook or a clip on LinkedIn.
Encourage clients to share their own photos and tag your agency. This is what we call “User-Generated Content”. Reposting these can save you time and build community.
Use apps like Canva for quick and easy graphic design, or Lightroom for photo editing. These tools can make your content look professional with minimal effort.
Low-budget content ideas for planning agencies on social media
Our team has curated a list of highly specific, budget-friendly content ideas tailored for virtual event planning agencies, complete with practical tips to keep costs low and maximize social media impact.
You might want to incorporate some of these ideas in the marketing plan of your virtual event planning agency.
| Content Type | Tips to Make It More Affordable |
|---|---|
| Event Highlights | Capture key moments from your virtual events using screen recording tools. Enhance these clips with free editing software like iMovie or OpenShot. |
| Client Testimonials | Request satisfied clients to record a quick video testimonial on their phone. Offer a discount on their next event as a thank-you. |
| User-Generated Content | Encourage attendees to share their event experiences by offering a monthly raffle for those who tag your agency on Instagram. |
| DIY Tutorial Videos | Film short, simple tutorials on how to set up virtual events using a smartphone and a basic tripod. Use free editing software like iMovie or OpenShot. |
| Behind-the-Scenes Stories | Use Instagram Stories or Facebook Live to give a real-time look at your event planning process or introduce the team during downtime. |
| Event Announcements | Design simple, eye-catching graphics for upcoming events using free tools like Canva. Include a brief description and a compelling visual. |
| Team Spotlights | Feature team members with a casual photo and fun facts about them. Use your smartphone and a natural setting in your workspace. |
| Simple Polls and Questions | Engage followers with free Instagram or Facebook polls about their favorite event themes or suggestions for future events. |
| Collaborative Promotions | Partner with other virtual event services by offering a small discount or coupon. Cross-promote each other's content to reach a wider audience. |
| Community Involvement Posts | Post photos and short stories about your participation in virtual charity events or partnerships with community organizations. |
| Client Spotlights | Highlight loyal clients with their favorite event moments. Take a quick screenshot and share a short story about their experience with your agency. |
| Virtual Event Photos | Create attractive virtual backgrounds using inexpensive or free digital assets. Enhance the setting with props you already have at home. |
| Sustainability Tips | Share eco-friendly practices such as reducing digital waste or using energy-efficient tools. Create simple infographics with free tools like Canva. |
| Behind-the-Scenes Prep | Record short clips of the event setup process, such as arranging virtual backgrounds or testing audio. Compile them into a quick video using free tools. |
| Simple Contests and Giveaways | Run social media contests where participants like, share, or tag friends to win a free consultation. Use prizes that are cost-effective like a free event planning guide. |
| Seasonal Event Posts | Highlight seasonal themes and events using natural light and your smartphone camera. Share the story behind the event to add interest. |
Copy the tactics of the best planning agencies in the world!
There are planning agencies that make way more money than you do. We have studied their tactics. Get them now!
Exceptionally creative and innovative content ideas specifically for planning agencies
Investing in high-quality content for your virtual event planning agency can be a game-changer. Many other agencies might not put in the effort, giving you a golden opportunity to stand out, capture attention, and build a loyal client base.
| Content Type | Why It Could Bring a LOT of Clients |
|---|---|
| Virtual Event Showcases | Hosting live or recorded showcases of past virtual events can demonstrate your expertise and creativity, attracting potential clients from around the world. |
| Interactive 360° Event Previews | Offering virtual 360° previews of event setups can provide a unique behind-the-scenes experience and entice clients to choose your services. |
| Exclusive Webinars | Creating buzz with exclusive webinars on event planning trends and tips can generate excitement and urgency, attracting new and repeat clients. |
| Client Testimonials | Featuring video testimonials from satisfied clients can create a memorable impression and encourage word-of-mouth referrals. |
| AR Event Planning Tools | Implementing augmented reality (AR) tools where clients can visualize their event setups can enhance the planning experience and attract tech-savvy clients. |
| Themed Virtual Events | Hosting themed virtual events, such as a virtual escape room or a wine tasting night, can provide a unique and immersive experience, attracting groups and special occasions. |
| Event Planning Contests | Organizing event planning contests (e.g., best virtual background design) can create viral moments, attracting creative minds and spectators. |
| Collaborative Virtual Events | Partnering with other event planners or vendors to host collaborative virtual events can introduce your agency to new audiences and create a buzz in the community. |
| Story-Driven Social Media Posts | Sharing in-depth stories about the origins of your agency, the events you’ve planned, or the personal journey of your team can create an emotional connection with clients. |
| Interactive Event Planning Polls | Allowing clients to vote on event themes or elements via social media polls can make them feel involved and eager to see the final results. |
| Eco-Friendly Initiatives | Launching and promoting eco-friendly initiatives, such as zero-waste events or sustainable practices, can attract environmentally conscious clients and media attention. |
| Pop-Up Virtual Events | Operating pop-up virtual events in different themes or at local online communities can expand your reach and attract new clients who may book your services later. |
| Event Planning Subscription Service | Offering a subscription service where clients receive monthly event planning tips and resources can create a loyal client base. |
| Immersive Planning Workshops | Hosting workshops where clients can learn advanced event planning techniques from your team can attract event enthusiasts and create a sense of exclusivity. |
| Flash Mob Virtual Events | Organizing flash mob virtual events in unexpected online spaces can create viral content and attract adventurous clients looking for unique experiences. |
Content that never works well for planning agencies on social media
Don't waste your time and resources on these strategies. We've seen many virtual event planners make these mistakes, and they won't help you stand out from the competition or attract new clients for your agency.
| Content Type | Why It Never Works for Virtual Event Planning | Do This Instead |
|---|---|---|
| Generic Stock Photos | They lack authenticity and can make your agency appear unoriginal or untrustworthy. | Use real photos of your events, team, and behind-the-scenes moments to create a genuine connection with your audience. |
| Overly Promotional Posts | Constantly pushing promotions can feel spammy and turn off followers. | Mix in engaging content like success stories, client testimonials, and interactive posts to keep your audience interested. |
| Unrelated Content | Posting content that has nothing to do with virtual events or planning confuses followers and dilutes your brand. | Keep your content focused on virtual events, planning tips, industry trends, and related topics to maintain relevance and interest. |
| Low-Quality Videos | Poorly shot or edited videos can reflect badly on your agency's quality and professionalism. | Invest in basic video equipment or hire a local videographer to produce high-quality videos that showcase your events positively. |
| Political or Controversial Posts | These can alienate parts of your audience and lead to negative backlash. | Stick to neutral, positive content that focuses on events, community, and your agency's unique offerings. |
| Too Many Hashtags | Overusing hashtags can look desperate and reduce engagement by making posts look cluttered. | Use a few relevant, targeted hashtags to increase visibility without overwhelming your audience. |
| Automated Replies and Messages | They can come off as impersonal and frustrate clients looking for genuine interaction. | Respond personally to comments and messages to show that you care about your clients and value their feedback. |
| Overly Staged Photos | Photos that look too perfect can seem inauthentic and less relatable. | Use natural lighting and casual settings to make your photos feel more genuine and inviting. |
| Constant Self-Promotion | Only talking about your agency can bore followers and reduce engagement. | Share user-generated content, collaborate with other businesses, and highlight community involvement to diversify your content. |
| Negative or Defensive Responses | Responding poorly to criticism can damage your reputation and discourage potential clients. | Address negative feedback calmly and constructively, showing that you are willing to improve and value client input. |
| Ignoring Social Media Trends | Being out of touch with current trends can make your agency seem outdated and unappealing. | Stay updated with social media trends and incorporate them creatively into your content strategy to keep your audience engaged and excited. |
| Excessive Posting | Posting too frequently can overwhelm your followers and lead to unfollows. | Maintain a consistent but moderate posting schedule, ensuring each post adds value and keeps your audience looking forward to your updates. |
| Complex or Confusing Promotions | Promotions that are hard to understand can frustrate clients and deter participation. | Offer simple, clear, and straightforward promotions that are easy for clients to grasp and engage with. |
| Ignoring Comments and Messages | Not engaging with your audience can make them feel undervalued and reduce their loyalty. | Regularly respond to comments and messages to build a strong, interactive community around your agency. |
Make your virtual event planning agency more profitable
We have studied the strategies of the best planning agencies in the world. All their tactics are explained in our pack!
Why social media can be a big pay-off for your virtual event planning agency
We understand that as a virtual event planning agency owner, you might feel hesitant about diving into social media marketing.
The world of social media can seem foreign and filled with confusing jargon. You might believe that it's more suited for big corporations rather than small businesses like yours.
The day-to-day demands of running a virtual event planning agency are already overwhelming, leaving little time for additional tasks like social media.
It's common to think that social media marketing is an expensive endeavor, one that your tight profit margins can't support. Plus, the sheer number of social media platforms can lead to indecision and skepticism, especially if previous efforts haven't yielded the results you hoped for.
That's why we've created a "marketing pack" specifically tailored for virtual event planning agencies like yours.
Our pack addresses all the issues you might face, offering simple, cost-effective strategies that don't require a marketing expert or a big budget for your agency. These documents are straightforward and easy to understand, cutting through the jargon and focusing on what really works for small virtual event planning agencies on social media.
We provide clear, actionable steps for creating engaging posts, building a loyal following, and boosting your agency's visibility online.
With our marketing pack, you can invest in your agency's growth without feeling overwhelmed or uncertain.
Your virtual event planning agency could make more money!
Most planning agency owners don't know how to grow their business. Let us teach you the right strategies.
