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You're a trampoline park owner. Imagine this: your park is filled with joyful jumpers, all thanks to your spot-on marketing efforts. Sounds great, doesn't it?
We've observed many trampoline park operators face challenges when it comes to devising an effective marketing strategy that delivers real results.
That's why we've created a free marketing plan and strategy template, specifically designed for trampoline park owners. This resource will help you outline the essential steps to craft a robust marketing plan, ensuring you connect with your ideal audience and fulfill your business objectives.
Moreover, if you're eager to elevate your trampoline park's marketing with tried-and-true methods and strategies, be sure to explore our collection of marketing strategies and tactics for trampoline park owners.
Continue reading to learn how to utilize this tool to boost your trampoline park's marketing initiatives and attract more visitors to your venue.
Get the marketing planner tailored for trampoline parks
The best trampoline park owners plan their whole marketing strategy. You can do the same now.
Examples of marketing strategies for a trampoline park
We could easily list hundreds of marketing tactics for your trampoline park. However, we know you need actions that are practical and tailored to specific use cases.
Marketing strategies for a trampoline park with a low budget
Great news, attracting new visitors to your trampoline park doesn't have to break the bank.
Here, we'll briefly cover some fundamental marketing strategies tailored specifically for your trampoline park. For a detailed action plan and practical tips on how to implement these strategies cost-effectively, be sure to check out our strategy pack designed for trampoline park owners aiming to expand their clientele.
| Tactic for Your Trampoline Park | Budget Range | How to Make It Even More Budget-Friendly |
|---|---|---|
| Social Media Marketing | $0 - $100/month | Engage users by posting exciting jump videos, upcoming events, and special promotions. Encourage visitors to share their experiences and tag your park. Highlight safety measures and fun themes. |
| Email Marketing | $0 - $50/month | Leverage free email tools to send newsletters featuring birthday party packages, loyalty rewards, and seasonal promotions. Gather emails through online booking confirmations and on-site sign-ups. |
| Loyalty Programs | $50 - $200/month | Introduce a membership card that offers discounts on repeat visits or a referral bonus. Consider digital tracking to ease management and improve customer convenience. |
| Collaborations with Local Businesses | $0 - $100 | Partner with local family centers or sports clubs for cross-promotions. Offer joint event packages or sponsor local youth sports teams to increase visibility. |
| Hosting Community Events | $100 - $500 | Organize fun days, fitness classes, or local school fundraisers at your park. Share event hosting with community partners to reduce costs and draw diverse crowds. |
| Google My Business Listing | $0 | Regularly update your listing with new photos, promotions, and park features. Encourage visitors to leave reviews and share their fun experiences online. |
| Influencer Outreach | $100 - $500 | Invite family-focused influencers for a free visit in exchange for a review. Host special events where influencers can bring their audience for a fun day. |
| SEO for Trampoline Park Website | $0 - $200/month | Optimize your site with keywords like “best trampoline park in [city]” and “family fun activities”. Keep your content fresh with blog posts about safety, events, and health benefits of trampolining. |
| Online Contests and Giveaways | $50 - $200 | Run social media contests where participants can win free jump time or birthday party packages. Use small incentives like discounted group rates to boost participation. |
| Local SEO & Directory Listings | $0 - $100 | Ensure your park’s details are listed in local activity directories and family entertainment guides. Keep your NAP (Name, Address, Phone number) consistent across all entries. |
| Customer Feedback and Referral Programs | $0 - $100 | Offer discounts or free jump passes for referrals. Set up an online feedback form to gather visitor suggestions and improve their experience. |
| DIY Professional-Quality Photos | $0 - $50 | Use a good smartphone camera to capture high-energy action shots. Share these vibrant images on your website and social media to attract more visitors. |
Copy the tactics of the best trampoline parks in the world!
There are trampoline parks that make way more money than you do. We have studied their tactics. Get them now!
Marketing strategies for your trampoline park if you have limited time
Exciting news for trampoline park owners who are short on time: you don't have to let a busy schedule hinder your marketing efforts.
For a comprehensive action plan and quick, effective tips, explore our specialized strategy pack designed for busy trampoline park owners looking to grow.
| Tactic | Time to Spend Each Week | Tips to Maximize Time and Efficiency |
|---|---|---|
| Weekly Social Media Challenges | 2 hours | Create weekly themes like #JumpingJackWednesday or #FamilyJumpFriday to engage different audience segments. Schedule posts in advance using social media tools. |
| Dynamic Instagram Stories | 1 hour | Leverage Instagram's features (polls, questions, countdowns) to craft engaging stories that prompt interaction. Showcase new features and fun events. |
| Google My Business Updates | 30 minutes | Regularly update your Google My Business profile with events or promotions to boost visibility and attract local visitors. Use vibrant images to capture attention. |
| Collaborations with Lifestyle Influencers | 2 hours | Connect with influencers who can promote your park; offer them a free visit in exchange for a post. Monitor the engagement to gauge impact. |
| Email Marketing with Exclusive Offers | 1 hour | Utilize email templates and segment your audience for personalized promotions, streamlining the creation of effective campaigns. Highlight special events and member exclusives. |
| Partnerships with Local Schools and Clubs | 2 hours | Set up monthly meetings to organize events or discounts with local community groups, sharing marketing efforts and broadening your customer base. Develop joint promotional activities. |
| Incentives for Customer Reviews | 1 hour | Offer incentives like discounts or free jump time for customers who post their visit online with a specific hashtag. Encourage feedback on popular platforms like Google Reviews and Facebook. |
| Local SEO Enhancement | 2 hours | Optimize your online presence for local search terms and ensure your contact details are consistent across all platforms. Utilize local directories and review sites to increase visibility. |
| Limited-Time Promotions on Social Media | 1 hour | Announce time-sensitive promotions on social media to create urgency and drive immediate visits. Use eye-catching graphics and direct calls-to-action. |
| Engagement in Community Events | 3 hours | Identify local events where your park can participate or sponsor, using the event's reach to introduce your park to potential new visitors. Distribute promotional materials or offer event-specific discounts. |
Marketing strategies for your trampoline park focused on social media
For trampoline park owners looking to leverage social media: you can significantly enhance your online presence and customer engagement with the right strategies.
| Social Media | Tactic | How to Execute | How to Make It Better |
|---|---|---|---|
| User-Generated Content | Encourage visitors to share their jumping experiences by tagging your park or using a specific hashtag. | Feature user posts on your profile, offer a monthly reward for the best action shot, and interact with these posts to boost engagement. | |
| Live Video Events | Host live video sessions showcasing fun events, birthday parties, or special jump sessions. | Promote live events in advance, interact with viewers during the session, and include a call-to-action at the end. | |
| Time-sensitive Deals | Post flash deals or limited-time offers that are available for a short period or for the first few customers who mention the tweet. | Use engaging visuals and hashtags to increase visibility and retweet customer feedback and photos who participated. | |
| TikTok | Jump Challenge | Create a challenge inviting visitors to show off their best jumps or tricks at your park and share their videos on TikTok. | Partner with TikTok influencers to kickstart the challenge, offer prizes for the most creative jumps, and share compilation videos of attempts. |
| Story Highlights for Events and Specials | Use Instagram Stories to regularly update your followers on upcoming events, special themed nights, or exclusive offers, and save them as Highlights. | Organize Highlights by category (e.g., family nights, fitness classes) and update visuals regularly to keep the content fresh and engaging. | |
| Customer Reviews and Ratings | Encourage satisfied visitors to leave reviews and ratings on your Facebook page. | Respond to all reviews, both positive and negative, in a timely and professional manner to show that you value customer feedback. | |
| Engage in Local Conversations | Use Twitter to join conversations about local events, holidays, or community news, linking back to how your trampoline park is involved or relevant. | Utilize relevant hashtags and tag other local businesses or event pages to increase your reach and engagement. | |
| TikTok | Behind-the-Scenes Content | Share short, engaging videos that offer a glimpse into the daily operations, introduce staff members, or show how the park is set up for different events. | Encourage interaction by asking viewers to vote for their favorite event to be featured or to suggest new activities. |
Make your trampoline park more profitable
We have studied the strategies of the best trampoline parks in the world. All their tactics are explained in our pack!
Marketing strategies for a trampoline park that work with a significant budget
Indeed, there are efficient and sophisticated marketing tactics that promise a strong return on investment for those prepared to allocate a significant budget.
For a detailed roadmap and expert advice on deploying these high-impact strategies effectively and maximizing your marketing spend, don't miss out on our exclusive strategy pack designed for trampoline park owners looking to attract more visitors every week.
| Tactic | Monthly Budget Range (USD) | How to Make It Even Better |
|---|---|---|
| Professional Video Production for Social Media | $2,000 - $5,000 | Create dynamic videos that capture the excitement and energy of your park. Feature real visitors, highlight special events, and showcase new attractions. Distribute these videos across multiple platforms and consider paid promotions to increase visibility. |
| Influencer Marketing Campaigns | $5,000 - $20,000 | Collaborate with influencers who resonate with families and young adults. Organize exclusive jump sessions or challenges that influencers can share with their audience. Opt for a series of engaging posts to keep the momentum going. |
| High-End Photography for Promotions and Advertising | $1,000 - $3,000 | Leverage these professional photos in all your marketing materials, from brochures to online ads. Update your images regularly to reflect seasonal themes or new features at your park. |
| Paid Social Media Advertising | $2,000 - $10,000 | Target specific demographics such as parents, teens, and fitness enthusiasts. Use A/B testing to refine ad creatives and retarget visitors who have previously engaged with your content or visited your park. |
| Partnerships with Local Schools and Community Centers | $1,000 - $5,000 | Develop relationships for ongoing events or special jump days, which can be promoted through both your channels and those of the community organizations. Use feedback to tailor future events and promotions. |
| Hosting High-Profile Events or Competitions | $10,000 - $50,000 | Plan events with well-known athletes or local celebrities to draw crowds. Ensure these events are well-publicized through various media channels and engage with attendees on social media to extend your reach. |
| Creating an Interactive, High-Quality Website with SEO | $5,000 - $15,000 | Build a user-friendly website that highlights key attractions, offers online booking, and includes safety information. Enhance your SEO by regularly updating content with blog posts about health benefits of trampolining, upcoming events, and customer stories. |
Innovative and creative marketing strategies for your trampoline park
For trampoline park owners looking to leap ahead of the competition, adopting innovative, creative, and unique marketing strategies can significantly boost your visibility and appeal.
| Tactic | Description |
|---|---|
| AR Jumping Zones | Integrate an augmented reality (AR) system where jumpers can wear AR goggles to interact with virtual objects while bouncing. This can transform a regular jumping session into an immersive game or adventure, enhancing the overall experience and attracting tech-savvy visitors. |
| Virtual Trampoline Classes | Offer virtual trampoline fitness classes led by experienced instructors. Participants can join from home on their personal trampolines. This service can extend your reach beyond local visitors and includes downloadable routines, creating a new revenue stream while promoting health and fitness. |
| Interactive Playlists | Create a collaborative playlist on a music streaming service where visitors can add their favorite jumping tunes. This playlist can be played in the park, creating a personalized and energetic atmosphere. Promote the playlist through social media to enhance community engagement. |
| Pop-Up Parks | Set up temporary trampoline setups in unique locations such as parks, beaches, or city squares. These events can offer exclusive jumping experiences and activities tailored to the location, generating buzz and providing memorable experiences that participants will share widely. |
| Themed Jump Nights | Host themed jump nights where the entire park adopts a specific theme, such as retro, superhero, or glow-in-the-dark. This can include themed music, decorations, and staff costumes, encouraging jumpers to dress up and fully immerse themselves in the fun and festive atmosphere. |
| Mobile Trampoline Units | Launch mobile trampoline units that travel to different neighborhoods or events, offering a taste of the fun and excitement of your park. Use social media to announce locations and create interactive games or reward systems for followers who visit multiple setups. |
| Interactive Social Media Contests | Create social media contests that encourage users to share their best tricks, flips, or creative jumping videos. Offer incentives such as free passes, merchandise, or exclusive access to new attractions for the most impressive or creative entries. |
| QR Adventure Trails | Place QR codes around the park that, when scanned, reveal fun facts about trampolining, health tips, or coupons for concessions and future visits. This can add an educational and interactive layer to the visit, merging technology with physical activity. |
| Trampoline Fitness Challenges | Organize fitness challenges that encourage participants to achieve personal bests or compete in activities like 'High Jump' or 'Speed Bounce'. Offer tiered rewards to foster a sense of achievement and repeat visits. |
| Park Scavenger Hunts | Design a scavenger hunt within the park with clues related to trampoline safety, tricks, or the park's history. Participants can win prizes ranging from merchandise to party discounts, engaging them in a fun and educational way. |
Your trampoline park could make more money!
Most trampoline park owners don't know how to grow their business. Let us teach you the right strategies.
Do you really need a strong marketing strategy for your trampoline park?
Looking to boost your trampoline park's revenue? A robust marketing strategy is essential, and it's more than just catchy phrases or abstract ideas.
At its core, a marketing strategy is your blueprint for attracting potential visitors and converting them into repeat customers. The aim is to increase your park's visibility, set it apart from the competition, and encourage people to come and jump.
When we reached out to trampoline park owners, many wondered if a marketing strategy was really necessary.
Yes - it's necessary.
In a market brimming with leisure options, standing out is crucial. Without a marketing strategy, your trampoline park might just be the best-kept secret in town, which isn't great for business. Effective marketing puts your park on the map, draws in new visitors, and keeps regulars bouncing back for more.
You don’t need to spend countless hours or hire a marketing expert
You might say you've never studied marketing before. That’s okay.
You don’t need to delve into complex marketing theories or hire a "marketing guru." While professional help can be beneficial, it's not absolutely necessary, especially when you're just starting or working within a tight budget.
Many facets of marketing, especially in today's digital world, can be effectively managed with a bit of research, creativity, and commitment.
Platforms like social media are potent tools for engaging directly with your community, showcasing your park's features, sharing customer testimonials, and running promotions.
However, a common challenge you might face as a trampoline park owner when starting with marketing or social media is feeling overwhelmed by the vast array of platforms and tools available, each with its own rules and algorithms.
It can be tough to know where to begin, what content to create, and how to effectively interact with your audience while managing a busy park.
We understand these challenges. That's why we've developed a strategy pack for trampoline park owners. It contains all the essentials you need, simplified for easy understanding and quick implementation. Go through it, and you could start seeing new visitors every week.
You don’t need a big budget
You might be curious about how much trampoline parks typically spend on marketing. It varies widely based on the size, location, and goals of the park.
From our observations, we recommend dedicating about 3-6% of your total revenue to marketing.
For smaller, independent parks, the budget might be on the lower end, perhaps a few hundred dollars a month, focusing on cost-effective strategies like social media, word-of-mouth, and community events. Conversely, larger parks might invest thousands in broader campaigns, professional videos, and targeted online ads.
There are also effective marketing tactics for trampoline parks on a tight budget. Try to make your park popular online, encourage your visitors to leave positive reviews, leverage local news, and engage with your community through events or collaborations.
Being creative and authentic counts more than big spending. Showcase your jump areas, introduce your team, or highlight fun events. These efforts don't cost much but can be highly effective. Need some inspiration? We've prepared a list of content ideas for social media, tailored to trampoline parks, all ready for you to use!
Copy the tactics of the best trampoline parks in the world!
There are trampoline parks that make way more money than you do. We have studied their tactics. Get them now!
What should you prioritize when promoting your trampoline park?
As the owner of a trampoline park, understanding where to direct your marketing efforts is essential to attract the right visitors and grow your business.
Target the Right Audience, Not Everyone
Every trampoline park offers a unique set of attractions, from dodgeball courts to foam pits and ninja courses, catering to specific groups of people. It's crucial to focus your marketing on these specific segments to maximize effectiveness.
When we analyzed the entertainment industry and developed our marketing strategy pack, we noticed many businesses wasting resources on ineffective broad-spectrum campaigns. Instead of casting a wide net, it's more efficient to use targeted marketing to attract visitors who are more likely to enjoy and return to your park.
For example, advertising your toddler-friendly mornings on platforms frequented by young families can yield better results than a generic ad seen by everyone. Similarly, promoting teen night events on social media channels popular with teenagers can increase attendance more effectively than placing expensive ads in general interest magazines.
This focused approach prevents misalignment between your marketing strategies and your target audience, saving you from unnecessary financial losses.
Generic Marketing Advice Doesn't Fit All
General marketing strategies, while fundamental, often miss the mark when not tailored specifically to trampoline parks. Context is key. A strategy that works for a retail store or a cinema might not suit the unique environment of a trampoline park.
Each business type serves different needs, operates under different conditions, and engages customers in unique ways. For instance, while a cinema might focus on showcasing new releases and creating a comfortable viewing experience, a trampoline park's appeal often lies in active fun, party hosting, and group activities.
That's why we created a marketing strategy pack specifically for trampoline parks.
Apply Practical Marketing Strategies
What works for trampoline parks? It's all about promoting engaging, energetic experiences that reflect your park's features.
Social media is an excellent tool for this, allowing you to post exciting action shots, event announcements, and special offers that attract attention. Engaging with your audience by responding to comments, sharing behind-the-scenes looks at new attractions, and highlighting customer testimonials can enhance your park's community feel.
Partnering with local schools, sports teams, and community groups can also be effective. These partnerships help you tap into established networks and gain trust within the community.
Lastly, ensure your park is easy to find online with good SEO practices. We're here to assist with an SEO checklist tailored specifically for trampoline parks. Take advantage of it!
Where to get the best marketing strategies for your trampoline park?
We understand that jumping into marketing for your trampoline park can feel like a high leap, especially when you're already bouncing between numerous responsibilities.
Perhaps the whole idea of marketing seems a bit daunting, with its complex terms and myriad strategies. Or maybe you're concerned about the costs and time commitment, given your already tight schedule.
And it's completely normal if you've thought, "Hey, my park is awesome, isn't that enough?" This is a common sentiment, especially when you're busy managing the day-to-day operations of your park, and perhaps past marketing attempts haven't quite paid off.
But here's the good news: we've created something just for you - a tailored strategy pack designed specifically for trampoline park owners.
This pack is designed to make marketing straightforward and manageable. We've cut through the jargon and simplified the marketing steps. Concerned about time and budget? Our strategies are cost-effective and won't require more hours than you can spare. These tools are crafted to seamlessly integrate into the hectic life of a trampoline park owner, focusing on practical, impactful measures.
Additionally, we've included guidance on how to ease into the digital marketing landscape at your own pace, ensuring you never feel overwhelmed. Our aim is to help you view marketing not as an intimidating chore but as an enjoyable, rewarding part of your business.
Some trampoline parks make 5x more profit than you!
We have studied the strategies of the best trampoline parks in the world. Replicate them now!
