![Trampoline Park: how to post engaging content [content idea list]](http://onlineyougrow.com/cdn/shop/articles/cov-marketing-plan-1_4ea5e7fe-4da7-4bd4-99dc-a4620fb42551.png?v=1715865702&width=1100)
Facebook and Instagram are not just for likes and fun—they're powerful tools that the best trampoline parks in the world use strategically to attract visitors.
We know you're busy running your trampoline park and the thought of managing social media might feel like another burden.
But here's the deal: you don't need to be a marketing expert or spend a fortune to make it work. Just a few minutes a day can bring a couple of new jumpers to your park.
To help you out we have built a free list of content ideas - also, for a full action plan, please check our strategy pack for trampoline park owners.
Get the content idea list made for trampoline park owners
A lot of trampoline parks manage to post engaging content on social media. Here is a free tool to to get you started.
Content that always work well for a trampoline park
We have studied dozens of trampoline parks’ social media accounts when building strategy pack for trampoline parks - here is what seems to always work.
| Content Type | Why It Works to Get New Visitors to Your Trampoline Park |
|---|---|
| Action-Packed Videos | Dynamic videos of people jumping, flipping, and having fun can excite potential visitors and make them want to experience the park themselves. |
| Behind-the-Scenes Footage | Showcasing the setup, safety measures, and staff at work builds trust and creates a connection with the audience. |
| Customer Testimonials | Positive reviews and testimonials from real visitors provide social proof and encourage others to visit the trampoline park. |
| Specials and Promotions | Announcing limited-time offers, discounts, and group rates can attract new visitors looking for deals. |
| User-Generated Content | Sharing content created by visitors (photos, videos) engages the community and adds authenticity. |
| Local Collaborations | Partnering with local influencers or businesses can introduce the trampoline park to a broader, local audience. |
| Event Announcements | Promoting upcoming events, birthday parties, or special theme nights can attract new visitors interested in unique experiences. |
| Seasonal and Holiday Posts | Highlighting seasonal events or holiday-themed activities can attract visitors looking for special experiences during those times. |
| Interactive Content | Polls, quizzes, and Q&A sessions engage followers and create a sense of community, encouraging them to visit. |
| Safety Tips | Sharing safety tips and guidelines can reassure parents and guardians, making them more likely to bring their children to the park. |
| Daily Activity Updates | Regularly updating followers with daily activities and events keeps the park top-of-mind and encourages spontaneous visits. |
| Behind-the-Scenes Staff Stories | Featuring stories about the staff members creates a personal connection and humanizes the brand. |
| Trampoline Tricks and Tips | Sharing tips and tricks for mastering trampoline moves can engage followers who are enthusiasts and beginners alike. |
| Sustainability Initiatives | Highlighting sustainable practices or community involvement appeals to environmentally conscious consumers. |
| Customer Spotlights | Featuring regular visitors creates a sense of community and makes others want to be part of that group. |
| Contests and Giveaways | Running contests and giveaways can increase engagement and attract new followers, many of whom may convert into visitors. |
Some trampoline parks make 5x more profit than you!
We have studied the strategies of the best trampoline parks in the world. Replicate them now!
How can trampoline park owners make great content on social media?
What to Prioritise
You probably know it already, but high-quality photos and videos of your trampoline park are essential.
People get excited with their eyes first. Make sure the lighting is good, the trampolines look clean, and the action shots are thrilling.
Also, post regularly to keep your audience engaged. It doesn’t have to be daily, but find a schedule that works for you and stick to it. We have prepared a free social media planner for you.
Of course, respond to comments and messages quickly. People appreciate interaction and it makes them feel valued. Don’t just be another “bland” account.
Show the real side of your trampoline park. Behind-the-scenes photos, staff stories, and customer shoutouts can create a personal connection with your audience.
If you want to keep your potential customers excited, highlight any special offers, events, or seasonal activities. Make sure your followers know what’s new and exciting.
Finally, share positive reviews and testimonials. Social proof is powerful and can help attract new customers.
An example of our marketing pack for trampoline park owners
What Doesn’t Matter as Much
Overly polished content does not really matter. Your posts don’t need to be perfect. Authenticity can be more engaging than highly produced content.
Also, don’t feel pressured to jump on every social media trend. Focus on what fits your trampoline park “image” and what your audience likes.
If you have a low budget to conduct marketing for your trampoline park, don’t immediately go for paid Ads. Organic reach can still be effective with good content and engagement. You will find tons of tactics and strategies in our strategy pack for trampoline park owners.
How to Do It Fast and Efficient
First, spend a few hours once a week taking photos, recording videos, and drafting posts. This way, you’re not scrambling daily.
Use Scheduling Tools - tools like Buffer or Hootsuite can schedule posts in advance, saving you time.
Repurpose and use the same content across different platforms. A photo on Instagram can be a post on Facebook or a tweet on Twitter.
Encourage customers to share their own photos and tag your trampoline park. This is what we call “User-Generated Content”. Reposting these can save you time and build community.
Use apps like Canva for quick and easy graphic design, or Lightroom for photo editing. These tools can make your content look professional with minimal effort.
Low-budget content ideas for trampoline parks on social media
Our team has crafted this list featuring very specific, low-budget content ideas tailored for trampoline parks, with practical tips to keep costs down and effectively use social media.
You might want to incorporate some of these ideas in the marketing plan of your trampoline park.
| Content Type | Tips to Make It More Affordable |
|---|---|
| Smartphone Action Photos | Capture dynamic shots of guests jumping and flipping using natural light. Enhance photos with free apps like Snapseed or VSCO. |
| Customer Testimonials | Ask happy visitors to leave a quick video testimonial on their phone. Offer a free jump session or snack as a thank-you. |
| User-Generated Content | Encourage guests to share their trampoline park photos by offering a monthly raffle for those who tag your park on Instagram. |
| DIY Trick Videos | Film short, simple tutorials of popular trampoline tricks using a smartphone and a basic tripod. Use free editing software like iMovie or OpenShot. |
| Behind-the-Scenes Stories | Use Instagram Stories or Facebook Live to give a real-time look at your daily operations or introduce the team during slow hours. |
| Daily Special Posts | Design simple, eye-catching graphics for daily specials using free tools like Canva. Include a brief description and an exciting photo. |
| Staff Spotlights | Feature staff members with a casual photo and fun facts about them. Use your smartphone and a natural setting in the park. |
| Simple Polls and Questions | Engage followers with free Instagram or Facebook polls about their favorite activities or suggestions for new features. |
| Local Event Promotions | Collaborate with local events by offering a small discount or coupon. Cross-promote each other's content to reach a wider audience. |
| Community Involvement Posts | Post photos and short stories about your participation in local charity events or partnerships with community organizations. |
| Customer Spotlights | Highlight loyal customers with their favorite activities. Take a quick photo and share a short story about their experience at your park. |
| Homemade Action Photos | Create attractive settings using inexpensive items like colorful mats, props, and lighting from dollar stores. |
| Sustainability Tips | Share eco-friendly practices such as recycling or using energy-efficient lighting. Create simple infographics with free tools like Canva. |
| Behind-the-Scenes Prep | Record short clips of the park setup, such as inflating trampolines or cleaning routines. Compile them into a quick video using free tools. |
| Simple Contests and Giveaways | Run social media contests where participants like, share, or tag friends to win a free jump session. Use prizes that are cost-effective like a free snack. |
| Seasonal Event Posts | Highlight seasonal events and activities using natural light and your smartphone camera. Share the story behind the event to add interest. |
Copy the tactics of the best trampoline parks in the world!
There are trampoline parks that make way more money than you do. We have studied their tactics. Get them now!
Exceptionally creative and innovative content ideas specifically for trampoline parks
Investing in top-notch social media content for your trampoline park might be worth it because many other places won't bother, giving you a chance to really stand out, grab people's attention, and build a loyal crowd.
| Content Type | Why It Could Bring a LOT of Customers |
|---|---|
| Live Jumping Tutorials | Hosting live or recorded jumping tutorials where your instructors teach viewers how to perform popular trampoline tricks can create a sense of community and attract a global audience. |
| Interactive 360° Park Tours | Offering virtual 360° tours of your trampoline park, including different zones and attractions, can provide a unique behind-the-scenes experience and entice people to visit in person. |
| Limited Time Attractions | Creating buzz with limited time or seasonal attractions available for a short period can generate excitement and urgency, attracting new and repeat visitors. |
| VIP Jump Sessions | Offering exclusive jump sessions where customers can have the park to themselves or with a small group can create a memorable experience and word-of-mouth. |
| AR Interactive Games | Implementing augmented reality (AR) technology in your park where customers can engage in interactive games can enhance the jumping experience and attract tech-savvy visitors. |
| Themed Jump Nights | Hosting themed jump nights, such as glow-in-the-dark or superhero nights, can provide a unique and immersive experience, attracting groups and special occasions. |
| Jump Challenge Contests | Organizing jump challenge contests (e.g., highest jump or longest flip) can create viral moments, attracting competitive jumpers and spectators. |
| Collaborative Events | Partnering with other local businesses or influencers to host events can introduce your trampoline park to new audiences and create a buzz in the community. |
| Story-Driven Social Media Posts | Sharing in-depth stories about the origins of your park, the journey of your instructors, or the experiences of your visitors can create an emotional connection with customers. |
| Interactive Event Planning | Allowing customers to vote on upcoming event themes or activities via social media polls can make them feel involved and eager to participate in the events they helped design. |
| Eco-Friendly Initiatives | Launching and promoting eco-friendly initiatives, such as recycling programs or sustainable practices, can attract environmentally conscious visitors and media attention. |
| Mobile Trampoline Setups | Operating a mobile trampoline setup at different locations or local events can expand your reach and attract new customers who may visit your main park later. |
| Subscription Service for Classes | Offering a subscription service where customers receive monthly access to exclusive classes and tutorials can create a loyal customer base. |
| Immersive Jump Workshops | Hosting workshops where customers can learn advanced jumping techniques from your instructors can attract enthusiasts and create a sense of exclusivity. |
| Flash Mob Jump Events | Organizing flash mob jump events in unexpected locations can create viral content and attract adventurous jumpers looking for unique experiences. |
Content that never works well for trampoline parks on social media
Don't waste your time and resources on these ideas. We've seen many trampoline park owners make these mistakes, and they won't help you stand out from the crowd or bring in new visitors to your park.
| Content Type | Why It Never Works for Trampoline Parks | Do This Instead |
|---|---|---|
| Generic Stock Photos | They lack authenticity and can make the trampoline park appear unoriginal or untrustworthy. | Use real photos of your trampolines, staff, and visitors to create a genuine connection with your audience. |
| Overly Promotional Posts | Constantly pushing promotions can feel spammy and turn off followers. | Mix in engaging content like behind-the-scenes stories, customer testimonials, and interactive posts to keep your audience interested. |
| Unrelated Content | Posting content that has nothing to do with trampolining or the park confuses followers and dilutes your brand. | Keep your content focused on your park, events, safety tips, and related topics to maintain relevance and interest. |
| Low-Quality Videos | Poorly shot or edited videos can reflect badly on your park's quality and professionalism. | Invest in basic video equipment or hire a local videographer to produce high-quality videos that showcase your park positively. |
| Political or Controversial Posts | These can alienate parts of your audience and lead to negative backlash. | Stick to neutral, positive content that focuses on fun, community, and your park's unique offerings. |
| Too Many Hashtags | Overusing hashtags can look desperate and reduce engagement by making posts look cluttered. | Use a few relevant, targeted hashtags to increase visibility without overwhelming your audience. |
| Automated Replies and Messages | They can come off as impersonal and frustrate customers looking for genuine interaction. | Respond personally to comments and messages to show that you care about your customers and value their feedback. |
| Overly Staged Photos | Photos that look too perfect can seem inauthentic and less relatable. | Use natural lighting and casual settings to make your photos feel more genuine and inviting. |
| Constant Self-Promotion | Only talking about your park can bore followers and reduce engagement. | Share user-generated content, collaborate with local businesses, and highlight community involvement to diversify your content. |
| Negative or Defensive Responses | Responding poorly to criticism can damage your reputation and discourage potential customers. | Address negative feedback calmly and constructively, showing that you are willing to improve and value customer input. |
| Ignoring Social Media Trends | Being out of touch with current trends can make your park seem outdated and unappealing. | Stay updated with social media trends and incorporate them creatively into your content strategy to keep your audience engaged and excited. |
| Excessive Posting | Posting too frequently can overwhelm your followers and lead to unfollows. | Maintain a consistent but moderate posting schedule, ensuring each post adds value and keeps your audience looking forward to your updates. |
| Complex or Confusing Promotions | Promotions that are hard to understand can frustrate customers and deter participation. | Offer simple, clear, and straightforward promotions that are easy for customers to grasp and engage with. |
| Ignoring Comments and Messages | Not engaging with your audience can make them feel undervalued and reduce their loyalty. | Regularly respond to comments and messages to build a strong, interactive community around your park. |
Make your trampoline park more profitable
We have studied the strategies of the best trampoline parks in the world. All their tactics are explained in our pack!
Why social media can be a big pay-off for your trampoline park
We understand that as a trampoline park owner, you might feel hesitant about diving into social media marketing.
The world of social media can seem foreign and filled with confusing jargon. You might believe that it's more suited for big corporations rather than small businesses like yours.
The day-to-day demands of running a trampoline park are already overwhelming, leaving little time for additional tasks like social media.
It's common to think that social media marketing is an expensive endeavor, one that your tight profit margins can't support. Plus, the sheer number of social media platforms can lead to indecision and skepticism, especially if previous efforts haven't yielded the results you hoped for.
That's why we've created a "marketing pack" specifically designed for trampoline park owners like you.
Our pack addresses all the issues you might face, offering simple, cost-effective strategies that don't require a marketing expert or a big budget for your trampoline park. These documents are straightforward and easy to understand, cutting through the jargon and focusing on what really works for small trampoline parks on social media.
We provide clear, actionable steps for creating engaging posts, building a loyal following, and boosting your trampoline park's visibility online.
With our marketing pack, you can invest in your trampoline park's growth without feeling overwhelmed or uncertain.
Your trampoline park could make more money!
Most trampoline park owners don't know how to grow their business. Let us teach you the right strategies.
