Pizzeria: 100+ content ideas for social media [template]

Facebook and Instagram are not just for likes and fun—they're powerful tools that the best pizzerias in the world use strategically to attract customers.

We know you're busy running your pizzeria and the thought of managing social media might feel like another burden.

But here's the deal: you don't need to be a marketing expert or spend a fortune to make it work. Just a few minutes a day can bring a couple of new customers to your table.

To help you out we have built a free list of content ideas - also, for a full action plan, please check our strategy pack for pizzeria owners.

Get the content idea list made for pizzeria owners

A lot of pizzerias manage to post engaging content on social media. Here is a free tool to to get you started.

Content that always work well for a pizzeria

We have analyzed numerous pizzerias' social media accounts to create our strategy pack for pizzerias - here is what consistently works to attract new customers.

Content Type	Why It Works to Get New Customers in Your Pizzeria
High-Quality Pizza Photos	Visually appealing images of pizzas can make potential customers crave the food, encouraging them to visit the pizzeria.
Behind-the-Scenes Videos	Showcasing the kitchen, pizzaiolos, and preparation processes builds trust and creates a connection with the audience.
Customer Testimonials	Positive reviews and testimonials from real customers provide social proof and encourage others to try the pizzeria.
Specials and Promotions	Announcing limited-time offers, discounts, and happy hours can attract new customers looking for deals.
User-Generated Content	Sharing content created by customers (photos, reviews) engages the community and adds authenticity.
Local Collaborations	Partnering with local influencers or businesses can introduce the pizzeria to a broader, local audience.
Event Announcements	Promoting upcoming events, live music, or special theme nights can attract new visitors interested in unique experiences.
Seasonal and Holiday Posts	Highlighting seasonal pizzas or holiday menus can attract customers looking for special dining options during those times.
Interactive Content	Polls, quizzes, and Q&A sessions engage followers and create a sense of community, encouraging them to visit.
Recipe Shares	Sharing recipes of popular pizzas can intrigue food enthusiasts and motivate them to try the original dish at the pizzeria.
Daily Specials Updates	Regularly updating followers with daily specials keeps the pizzeria top-of-mind and encourages spontaneous visits.
Behind-the-Scenes Staff Stories	Featuring stories about the staff members creates a personal connection and humanizes the brand.
Food Preparation Tips	Sharing tips and tricks from the kitchen can engage followers who are food enthusiasts and home cooks.
Sustainability Initiatives	Highlighting sustainable practices or locally sourced ingredients appeals to environmentally conscious consumers.
Customer Spotlights	Featuring regular customers creates a sense of community and makes others want to be part of that group.
Contests and Giveaways	Running contests and giveaways can increase engagement and attract new followers, many of whom may convert into customers.

Some pizzerias make 5x more profit than you!

We have studied the strategies of the best pizzerias in the world. Replicate them now!

How can pizzeria owners make great content on social media?

What to Prioritize

You probably know it already, but high-quality photos and videos of your pizzas are essential.

People eat with their eyes first. Make sure the lighting is good, the pizzas look fresh, and the presentation is inviting.

Also, post regularly to keep your audience engaged. It doesn’t have to be daily, but find a schedule that works for you and stick to it. We have prepared a free social media planner for you.

Of course, respond to comments and messages quickly. People appreciate interaction and it makes them feel valued. Don’t just be another “bland” account.

Show the real side of your pizzeria. Behind-the-scenes photos, staff stories, and customer shoutouts can create a personal connection with your audience.

If you want to keep your potential customers excited, highlight any special offers, events, or seasonal pizzas. Make sure your followers know what’s new and exciting.

Finally, share positive reviews and testimonials. Social proof is powerful and can help attract new customers.

An example of our marketing pack for pizzeria owners

What Doesn’t Matter as Much

Overly polished content does not really matter. Your posts don’t need to be perfect. Authenticity can be more engaging than highly produced content.

Also, don’t feel pressured to jump on every social media trend. Focus on what fits your pizzeria’s “image” and what your audience likes.

If you have a low budget to conduct marketing for your pizzeria, don’t immediately go for paid Ads. Organic reach can still be effective with good content and engagement. You will find tons of tactics and strategies in our strategy pack for pizzeria owners.

How to Do It Fast and Efficiently

First, spend a few hours once a week taking photos, recording videos, and drafting posts. This way, you’re not scrambling daily.

Use Scheduling Tools - tools like Buffer or Hootsuite can schedule posts in advance, saving you time.

Repurpose and use the same content across different platforms. A photo on Instagram can be a post on Facebook or a tweet on Twitter.

Encourage customers to share their own photos and tag your pizzeria. This is what we call “User-Generated Content”. Reposting these can save you time and build community.

Use apps like Canva for quick and easy graphic design, or Lightroom for photo editing. These tools can make your content look professional with minimal effort.

Low-budget content ideas for pizzerias on social media

Our team has crafted this list featuring highly specific, low-budget content ideas tailored for pizzerias, with practical tips to keep costs down and effectively use social media.

You might want to incorporate some of these ideas in the marketing plan of your pizzeria.

Content Type	Tips to Make It More Affordable
Smartphone Pizza Photos	Use natural light by positioning pizzas near windows during daytime. Enhance photos with free apps like Snapseed or VSCO.
Customer Testimonials	Ask satisfied customers to leave a quick video testimonial on their phone. Offer a free slice or drink as a thank-you.
User-Generated Content	Encourage customers to share their pizza photos by offering a monthly raffle for those who tag your pizzeria on Instagram.
DIY Recipe Videos	Film short, simple recipes of your popular pizzas using a smartphone and a basic tripod. Use free editing software like iMovie or OpenShot.
Behind-the-Scenes Stories	Use Instagram Stories or Facebook Live to give a real-time look at your dough-making process or introduce the team during slow hours.
Daily Special Posts	Design simple, eye-catching graphics for daily specials using free tools like Canva. Include a brief description and a mouth-watering photo.
Staff Spotlights	Feature staff members with a casual photo and fun facts about them. Use your smartphone and a natural setting in the pizzeria.
Simple Polls and Questions	Engage followers with free Instagram or Facebook polls about their favorite pizza toppings or suggestions for new menu items.
Local Event Promotions	Collaborate with local events by offering a small discount or coupon. Cross-promote each other's content to reach a wider audience.
Community Involvement Posts	Post photos and short stories about your participation in local charity events or partnerships with community organizations.
Customer Spotlights	Highlight loyal customers with their favorite pizzas. Take a quick photo and share a short story about their experience at your pizzeria.
Homemade Pizza Photos	Create attractive table settings using inexpensive items like tablecloths, napkins, and props from dollar stores.
Sustainability Tips	Share eco-friendly practices such as composting or using local ingredients. Create simple infographics with free tools like Canva.
Behind-the-Scenes Prep	Record short clips of the kitchen prep work, such as kneading dough or adding toppings. Compile them into a quick video using free tools.
Simple Contests and Giveaways	Run social media contests where participants like, share, or tag friends to win a free pizza. Use prizes that are cost-effective like a free appetizer.
Seasonal Pizza Posts	Highlight seasonal ingredients and pizzas using natural light and your smartphone camera. Share the story behind the dish to add interest.

Copy the tactics of the best pizzerias in the world!

There are pizzerias that make way more money than you do. We have studied their tactics. Get them now!

Exceptionally creative and innovative content ideas specifically for pizzerias

Investing in top-notch social media content for your pizzeria might be worth it because many other places won't bother, giving you a chance to really stand out, grab people's attention, and build a loyal crowd.

Content Type	Why It Could Bring a LOT of Customers
Virtual Pizza-Making Classes	Hosting live or recorded virtual pizza-making classes where your chefs teach viewers how to make your signature pizzas can create a sense of community and attract a global audience.
Interactive 360° Pizzeria Tours	Offering virtual 360° tours of your pizzeria, including the kitchen and dining areas, can provide a unique behind-the-scenes experience and entice people to visit in person.
Limited Edition Pizzas	Creating buzz with limited edition or seasonal pizzas available for a short time can generate excitement and urgency, attracting new and repeat customers.
Chef’s Table Pizza Experience	Offering an exclusive dining experience where customers can sit at the chef’s table and interact with the chefs while they prepare pizzas can create a memorable experience and word-of-mouth.
AR Menu Integration	Implementing augmented reality (AR) technology in your menus where customers can see a 3D representation of pizzas can enhance the dining experience and attract tech-savvy customers.
Themed Pizza Nights	Hosting themed pizza nights, such as a movie night with pizza or a pizza and beer pairing event, can provide a unique and immersive experience, attracting groups and special occasions.
Pizza Eating Contests	Organizing pizza eating contests (e.g., eating a giant pizza in under 30 minutes) can create viral moments, attracting competitive eaters and spectators.
Collaborative Pop-Up Events	Partnering with other local chefs or restaurants to host pop-up events can introduce your pizzeria to new audiences and create a buzz in the community.
Story-Driven Social Media Posts	Sharing in-depth stories about the origins of your pizzas, the farmers you source from, or the personal journey of your chefs can create an emotional connection with customers.
Interactive Topping Selection	Allowing customers to choose toppings for a custom pizza via social media polls can make them feel involved and eager to try the creations they helped design.
Eco-Friendly Initiatives	Launching and promoting eco-friendly initiatives, such as zero-waste pizzas or sustainable sourcing practices, can attract environmentally conscious consumers and media attention.
Pizza Truck Pop-Ups	Operating a mobile pizza truck in different locations or at local events can expand your reach and attract new customers who may visit your main pizzeria later.
Recipe Subscription Service	Offering a subscription service where customers receive monthly recipes and ingredient kits to cook your pizzeria’s pizzas at home can create a loyal customer base.
Immersive Pizza Workshops	Hosting workshops where customers can learn advanced pizza-making techniques from your chefs can attract food enthusiasts and create a sense of exclusivity.
Flash Mob Pizza Parties	Organizing flash mob pizza parties in unexpected locations can create viral content and attract adventurous diners looking for unique experiences.

Content that never works well for pizzerias on social media

Don't waste your time and resources on these ideas. We've seen many pizzeria owners make these mistakes, and they won't help you stand out from the crowd or bring in new customers for your pizzeria.

Content Type	Why It Never Works for Pizzerias	Do This Instead
Generic Stock Photos	They lack authenticity and can make the pizzeria appear unoriginal or untrustworthy.	Use real photos of your pizzas, staff, and pizzeria to create a genuine connection with your audience.
Overly Promotional Posts	Constantly pushing promotions can feel spammy and turn off followers.	Mix in engaging content like behind-the-scenes stories, customer testimonials, and interactive posts to keep your audience interested.
Unrelated Content	Posting content that has nothing to do with pizza or the pizzeria confuses followers and dilutes your brand.	Keep your content focused on your pizzeria, pizzas, events, and related topics to maintain relevance and interest.
Low-Quality Videos	Poorly shot or edited videos can reflect badly on your pizzeria's quality and professionalism.	Invest in basic video equipment or hire a local videographer to produce high-quality videos that showcase your pizzeria positively.
Political or Controversial Posts	These can alienate parts of your audience and lead to negative backlash.	Stick to neutral, positive content that focuses on pizza, community, and your pizzeria's unique offerings.
Too Many Hashtags	Overusing hashtags can look desperate and reduce engagement by making posts look cluttered.	Use a few relevant, targeted hashtags to increase visibility without overwhelming your audience.
Automated Replies and Messages	They can come off as impersonal and frustrate customers looking for genuine interaction.	Respond personally to comments and messages to show that you care about your customers and value their feedback.
Overly Staged Photos	Photos that look too perfect can seem inauthentic and less relatable.	Use natural lighting and casual settings to make your photos feel more genuine and inviting.
Constant Self-Promotion	Only talking about your pizzeria can bore followers and reduce engagement.	Share user-generated content, collaborate with local businesses, and highlight community involvement to diversify your content.
Negative or Defensive Responses	Responding poorly to criticism can damage your reputation and discourage potential customers.	Address negative feedback calmly and constructively, showing that you are willing to improve and value customer input.
Ignoring Social Media Trends	Being out of touch with current trends can make your pizzeria seem outdated and unappealing.	Stay updated with social media trends and incorporate them creatively into your content strategy to keep your audience engaged and excited.
Excessive Posting	Posting too frequently can overwhelm your followers and lead to unfollows.	Maintain a consistent but moderate posting schedule, ensuring each post adds value and keeps your audience looking forward to your updates.
Complex or Confusing Promotions	Promotions that are hard to understand can frustrate customers and deter participation.	Offer simple, clear, and straightforward promotions that are easy for customers to grasp and engage with.
Ignoring Comments and Messages	Not engaging with your audience can make them feel undervalued and reduce their loyalty.	Regularly respond to comments and messages to build a strong, interactive community around your pizzeria.

Make your pizzeria more profitable

We have studied the strategies of the best pizzerias in the world. All their tactics are explained in our pack!

Why social media can be a big pay-off for your pizzeria

We understand that as a pizzeria owner, you might feel hesitant about diving into social media marketing.

The world of social media can seem foreign and filled with confusing jargon. You might believe that it's more suited for big corporations rather than small businesses like yours.

The day-to-day demands of running a pizzeria are already overwhelming, leaving little time for additional tasks like social media.

It's common to think that social media marketing is an expensive endeavor, one that your tight profit margins can't support. Plus, the sheer number of social media platforms can lead to indecision and skepticism, especially if previous efforts haven't yielded the results you hoped for.

That's why we've created a "marketing pack" specifically tailored for pizzeria owners like you.

Our pack addresses all the issues you might face, offering simple, cost-effective strategies that don't require a marketing expert or a big budget for your pizzeria. These documents are straightforward and easy to understand, cutting through the jargon and focusing on what really works for small pizzerias on social media.

We provide clear, actionable steps for creating engaging posts, building a loyal following, and boosting your pizzeria's visibility online.

With our marketing pack, you can invest in your pizzeria's growth without feeling overwhelmed or uncertain.

Your pizzeria could make more money!

Most pizzeria owners don't know how to grow their business. Let us teach you the right strategies.