Microbrewery Marketing Budget Estimator

If you own a microbrewery, marketing is essential. However, determining the right budget can be tricky—you might worry about spending too much or not enough. To help you make informed decisions, we’ve created a free tool. By answering a few simple questions, you’ll receive a precise estimate of your ideal monthly marketing budget. We hope you find it useful and enjoy using it!

Good news for you, we have a lot of marketing resources for microbrewery owners

1. What is your microbrewery’s location type?

Small-town or low-competition area Large city or high-competition area

Urban areas with high competition may require more aggressive marketing to stand out.

2. Do you have a website with e-commerce functionality?

No Yes

Running an online store for beer merchandise or ticket sales may require extra investment in SEO and ads.

3. What type of content do you plan to prioritize?

High-quality brewing process videos Customer testimonials Behind-the-scenes at the brewery Brewing demonstrations Promotional offers

More polished content like high-quality videos or professional testimonials can increase production costs.

4. On how many social networks do you want to post?

2

Popular platforms for microbreweries include Facebook, Instagram, TikTok, and YouTube. More platforms mean more resources.

5. Are you planning to hire a dedicated social media manager?

Yes No

Managing your brewery’s online presence can be time-consuming. A dedicated manager ensures consistent promotion.

6. What is your microbrewery’s positioning?

High-end / craft (specialty brews) Mid-range (quality & fair prices) Budget-friendly / popular microbrewery Artisan / experimental brews

Premium breweries often require more polished branding, while budget-friendly spots can manage with simpler visuals.

7. How intensively do you plan to invest in paid advertising?

5

A higher level means more spending on platforms like Facebook Ads, Instagram Ads, and Google Ads.

8. Do you sell to bars, restaurants, or large retailers (B2B)?

No Yes

B2B marketing often requires additional outreach, networking, and sometimes industry-specific events.

9. How frequently do you launch promotions or limited-time offers?

Occasionally Regularly

Breweries running frequent deals may invest more in advertising to promote their offers.

10. Do you plan to work with local beer influencers or brewmasters?

No Yes

Collaborations with local influencers or brewmasters can boost your brewery’s visibility but require a dedicated budget.

11. What is your approximate monthly revenue? ($) Many businesses budget 5%–10% of revenue for marketing. We'll use 5% as a baseline and then adjust based on your other answers.

12. Have you checked our marketing pack for microbreweries?

No Yes

Our marketing pack helps you allocate your budget precisely, save money, avoid mistakes, and spend only on profitable strategies for your brewery and target audience.

Calculate My Budget