Golf Course Marketing Budget Estimator

If you own a golf course, marketing is essential. However, determining the right budget can be tricky—you might worry about overspending or underinvesting. To help you make informed decisions, we’ve created this free tool. By answering a few simple questions, you’ll receive a tailored estimate of your ideal monthly marketing budget. We hope you find it useful and enjoy using it!

Good news for you, we have a lot of marketing resources for miniature golf course owners

1. What is your golf course’s location type?

Small-town or low-competition area Large city or high-competition area

High-competition urban areas or resort regions often require more aggressive marketing to stand out.

2. Do you have a website with online booking or reservation functionality?

No Yes

An online booking system usually requires ongoing maintenance, SEO, and paid ads to attract visitors.

3. What type of content do you plan to prioritize?

High-quality course tour videos Customer testimonials Behind-the-scenes of course maintenance Virtual lesson demonstrations Promotional membership offers

More elaborate content (like high-quality videos or testimonials) generally means higher production costs.

4. On how many social networks do you want to post?

2

Popular platforms for golf courses include Facebook, Instagram, TikTok, and sometimes YouTube. The more you manage, the more resources you’ll need.

5. Are you planning to hire a dedicated social media manager?

Yes No

Running a golf course leaves little time for marketing. A dedicated manager ensures a consistent online presence, though it increases costs.

6. What is your golf course’s positioning?

High-end / luxury resort (exclusive amenities) Mid-range (quality and fair prices) Budget-friendly Unique / niche (miniature golf)

Luxury resorts often require a more polished brand and marketing approach, while budget-friendly courses can invest less in premium visuals.

7. How intensively do you plan to invest in paid advertising?

5

A higher intensity means more spending on Facebook Ads, Instagram Ads, Google Ads, etc.

8. Do you target corporate events, group bookings, or partnerships with local businesses (B2B)?

No Yes

B2B marketing often requires extra outreach, networking, and sometimes even LinkedIn ads or sponsorships.

9. How frequently do you launch promotions or special offers?

Occasionally Regularly

Frequent deals often require additional advertising to maximize their impact.

10. Do you plan to work with local sports influencers or professional golfers?

No Yes

Collaborations with influencers or pro golfers can boost your brand’s visibility but require a dedicated budget.

11. What is your approximate monthly revenue? ($) Many businesses allocate 5%–10% of revenue for marketing. We’ll start with 5% and then adjust based on your responses.

12. Have you checked our marketing pack for golf courses?

No Yes

Our marketing pack helps you allocate your budget precisely, save money, avoid mistakes, and invest in strategies that really work for the golf industry.

Calculate My Budget