![Golf Course: how to post engaging content [content idea list]](http://onlineyougrow.com/cdn/shop/articles/cov-marketing-plan-1_88b0df1e-fafb-41c8-9d77-16a9426e8d52.png?v=1715865617&width=1100)
Facebook and Instagram are not just for likes and fun—they're powerful tools that the best golf courses in the world use strategically to attract players.
We know you're busy managing your golf course and the thought of handling social media might feel like another burden.
But here's the deal: you don't need to be a marketing expert or spend a fortune to make it work. Just a few minutes a day can bring a couple of new golfers to your greens.
To help you out, we have built a free list of content ideas - also, for a full action plan, please check our strategy pack for golf course owners.
Get the content idea list made for miniature golf course owners
A lot of golf courses manage to post engaging content on social media. Here is a free tool to to get you started.
Content that always work well for a golf course
We have studied dozens of golf courses’ social media accounts when building our strategy pack for golf courses - here is what seems to always work.
| Content Type | Why It Works to Get New Golfers to Your Course |
|---|---|
| High-Quality Course Photos | Visually stunning images of the course can entice potential golfers to experience the beauty and challenge of your greens. |
| Behind-the-Scenes Videos | Showcasing the maintenance crew, course preparation, and clubhouse activities builds trust and creates a connection with the audience. |
| Golfer Testimonials | Positive reviews and testimonials from real golfers provide social proof and encourage others to play at your course. |
| Specials and Promotions | Announcing limited-time offers, discounts, and membership deals can attract new golfers looking for value. |
| User-Generated Content | Sharing content created by golfers (photos, reviews) engages the community and adds authenticity. |
| Local Collaborations | Partnering with local influencers or businesses can introduce the golf course to a broader, local audience. |
| Event Announcements | Promoting upcoming tournaments, charity events, or special golf clinics can attract new visitors interested in unique experiences. |
| Seasonal and Holiday Posts | Highlighting seasonal events or holiday-themed tournaments can attract golfers looking for special experiences during those times. |
| Interactive Content | Polls, quizzes, and Q&A sessions engage followers and create a sense of community, encouraging them to visit. |
| Golf Tips and Tricks | Sharing tips and tricks from golf pros can intrigue enthusiasts and motivate them to visit the course for practice. |
| Daily Course Updates | Regularly updating followers with course conditions and daily specials keeps the golf course top-of-mind and encourages spontaneous visits. |
| Behind-the-Scenes Staff Stories | Featuring stories about the staff members creates a personal connection and humanizes the brand. |
| Golf Equipment Reviews | Sharing reviews of popular golf equipment can engage followers who are gear enthusiasts and home golfers. |
| Sustainability Initiatives | Highlighting sustainable practices or eco-friendly course management appeals to environmentally conscious golfers. |
| Golfer Spotlights | Featuring regular golfers creates a sense of community and makes others want to be part of that group. |
| Contests and Giveaways | Running contests and giveaways can increase engagement and attract new followers, many of whom may convert into golfers. |
Some golf courses make 5x more profit than you!
We have studied the strategies of the best golf courses in the world. Replicate them now!
How can miniature golf course owners make great content on social media?
What to Prioritise
You probably know it already, but high-quality photos and videos of your golf course are essential.
Golfers play with their eyes first. Make sure the lighting is good, the greens look pristine, and the overall presentation is inviting.
Also, post regularly to keep your audience engaged. It doesn’t have to be daily, but find a schedule that works for you and stick to it. We have prepared a free social media planner for you.
Of course, respond to comments and messages quickly. People appreciate interaction and it makes them feel valued. Don’t just be another “bland” account.
Show the real side of your golf course. Behind-the-scenes photos, staff stories, and member shoutouts can create a personal connection with your audience.
If you want to keep your potential customers excited, highlight any special offers, tournaments, or seasonal events. Make sure your followers know what’s new and exciting.
Finally, share positive reviews and testimonials. Social proof is powerful and can help attract new members.
An example of our marketing pack for miniature golf course owners
What Doesn’t Matter as Much
Overly polished content does not really matter. Your posts don’t need to be perfect. Authenticity can be more engaging than highly produced content.
Also, don’t feel pressured to jump on every social media trend. Focus on what fits your golf course “image” and what your audience likes.
If you have a low budget to conduct marketing for your golf course, don’t immediately go for paid Ads. Organic reach can still be effective with good content and engagement. You will find tons of tactics and strategies in our strategy pack for golf course owners.
How to Do It Fast and Efficient
First, spend a few hours once a week taking photos, recording videos, and drafting posts. This way, you’re not scrambling daily.
Use Scheduling Tools - tools like Buffer or Hootsuite can schedule posts in advance, saving you time.
Repurpose and use the same content across different platforms. A photo on Instagram can be a post on Facebook or a tweet on Twitter.
Encourage members to share their own photos and tag your golf course. This is what we call “User-Generated Content”. Reposting these can save you time and build community.
Use apps like Canva for quick and easy graphic design, or Lightroom for photo editing. These tools can make your content look professional with minimal effort.
Low-budget content ideas for golf courses on social media
Our team has crafted this list featuring very specific, low-budget content ideas tailored for golf courses, with practical tips to keep costs down and effectively use social media.
You might want to incorporate some of these ideas in the marketing plan of your golf course.
| Content Type | Tips to Make It More Affordable |
|---|---|
| Smartphone Course Photos | Use natural light by capturing the course during sunrise or sunset. Enhance photos with free apps like Snapseed or VSCO. |
| Player Testimonials | Ask satisfied golfers to leave a quick video testimonial on their phone. Offer a free round or a small gift as a thank-you. |
| User-Generated Content | Encourage golfers to share their course photos by offering a monthly raffle for those who tag your golf course on Instagram. |
| DIY Golf Tips Videos | Film short, simple golf tips using a smartphone and a basic tripod. Use free editing software like iMovie or OpenShot. |
| Behind-the-Scenes Stories | Use Instagram Stories or Facebook Live to give a real-time look at course maintenance or introduce the team during slow hours. |
| Daily Special Posts | Design simple, eye-catching graphics for daily specials or events using free tools like Canva. Include a brief description and a captivating photo. |
| Staff Spotlights | Feature staff members with a casual photo and fun facts about them. Use your smartphone and a natural setting on the course. |
| Simple Polls and Questions | Engage followers with free Instagram or Facebook polls about their favorite holes or suggestions for new amenities. |
| Local Event Promotions | Collaborate with local events by offering a small discount or coupon. Cross-promote each other's content to reach a wider audience. |
| Community Involvement Posts | Post photos and short stories about your participation in local charity events or partnerships with community organizations. |
| Customer Spotlights | Highlight loyal golfers with their favorite holes or experiences. Take a quick photo and share a short story about their time at your golf course. |
| Course Scenery Photos | Create attractive settings using inexpensive items like flags, markers, and props from dollar stores. |
| Sustainability Tips | Share eco-friendly practices such as water conservation or using organic fertilizers. Create simple infographics with free tools like Canva. |
| Behind-the-Scenes Prep | Record short clips of the course prep work, such as mowing greens or setting up tees. Compile them into a quick video using free tools. |
| Simple Contests and Giveaways | Run social media contests where participants like, share, or tag friends to win a free round. Use prizes that are cost-effective like a free cart rental. |
| Seasonal Course Posts | Highlight seasonal changes and events using natural light and your smartphone camera. Share the story behind the season to add interest. |
Copy the tactics of the best golf courses in the world!
There are golf courses that make way more money than you do. We have studied their tactics. Get them now!
Exceptionally creative and innovative content ideas specifically for golf courses
Investing in top-notch social media content for your golf course might be worth it because many other courses won't bother, giving you a chance to really stand out, grab people's attention, and build a loyal community of golfers.
| Content Type | Why It Could Bring a LOT of Golfers |
|---|---|
| Virtual Golf Clinics | Hosting live or recorded virtual golf clinics where your pros teach viewers how to improve their game can create a sense of community and attract a global audience of golf enthusiasts. |
| Interactive 360° Course Tours | Offering virtual 360° tours of your golf course, including the clubhouse and key holes, can provide a unique behind-the-scenes experience and entice people to visit in person. |
| Limited Edition Tournaments | Creating buzz with limited edition or seasonal tournaments available for a short time can generate excitement and urgency, attracting new and repeat golfers. |
| Pro’s Table Experience | Offering an exclusive experience where golfers can play a round with a pro and get personalized tips can create a memorable experience and word-of-mouth. |
| AR Course Integration | Implementing augmented reality (AR) technology in your course maps where golfers can see a 3D representation of each hole can enhance the playing experience and attract tech-savvy golfers. |
| Themed Golf Events | Hosting themed golf events, such as a night golf tournament or a charity scramble, can provide a unique and immersive experience, attracting groups and special occasions. |
| Golf Challenge Contests | Organizing golf challenge contests (e.g., longest drive or closest to the pin) can create viral moments, attracting competitive golfers and spectators. |
| Collaborative Pop-Up Events | Partnering with other local courses or golf brands to host pop-up events can introduce your course to new audiences and create a buzz in the community. |
| Story-Driven Social Media Posts | Sharing in-depth stories about the history of your course, the groundskeepers, or the personal journey of your pros can create an emotional connection with golfers. |
| Interactive Course Design | Allowing golfers to vote on new course features or changes via social media polls can make them feel involved and eager to play on the course they helped design. |
| Eco-Friendly Initiatives | Launching and promoting eco-friendly initiatives, such as sustainable course maintenance practices or wildlife conservation efforts, can attract environmentally conscious golfers and media attention. |
| Mobile Golf Clinics | Operating a mobile golf clinic in different locations or at local events can expand your reach and attract new golfers who may visit your main course later. |
| Golf Subscription Service | Offering a subscription service where golfers receive monthly tips, gear, and exclusive access to events can create a loyal customer base. |
| Immersive Golf Workshops | Hosting workshops where golfers can learn advanced techniques from your pros can attract golf enthusiasts and create a sense of exclusivity. |
| Flash Mob Golf Experiences | Organizing flash mob golf events in unexpected locations can create viral content and attract adventurous golfers looking for unique experiences. |
Content that never works well for golf courses on social media
Don't waste your time and resources on these ideas. We've seen many golf course managers make these mistakes, and they won't help you stand out from the competition or attract new members to your golf course.
| Content Type | Why It Never Works for Golf Courses | Do This Instead |
|---|---|---|
| Generic Stock Photos | They lack authenticity and can make the golf course appear unoriginal or untrustworthy. | Use real photos of your course, staff, and members to create a genuine connection with your audience. |
| Overly Promotional Posts | Constantly pushing promotions can feel spammy and turn off followers. | Mix in engaging content like behind-the-scenes stories, member testimonials, and interactive posts to keep your audience interested. |
| Unrelated Content | Posting content that has nothing to do with golf or the course confuses followers and dilutes your brand. | Keep your content focused on your golf course, events, and related topics to maintain relevance and interest. |
| Low-Quality Videos | Poorly shot or edited videos can reflect badly on your golf course's quality and professionalism. | Invest in basic video equipment or hire a local videographer to produce high-quality videos that showcase your course positively. |
| Political or Controversial Posts | These can alienate parts of your audience and lead to negative backlash. | Stick to neutral, positive content that focuses on golf, community, and your course's unique offerings. |
| Too Many Hashtags | Overusing hashtags can look desperate and reduce engagement by making posts look cluttered. | Use a few relevant, targeted hashtags to increase visibility without overwhelming your audience. |
| Automated Replies and Messages | They can come off as impersonal and frustrate customers looking for genuine interaction. | Respond personally to comments and messages to show that you care about your members and value their feedback. |
| Overly Staged Photos | Photos that look too perfect can seem inauthentic and less relatable. | Use natural lighting and casual settings to make your photos feel more genuine and inviting. |
| Constant Self-Promotion | Only talking about your golf course can bore followers and reduce engagement. | Share user-generated content, collaborate with local businesses, and highlight community involvement to diversify your content. |
| Negative or Defensive Responses | Responding poorly to criticism can damage your reputation and discourage potential members. | Address negative feedback calmly and constructively, showing that you are willing to improve and value customer input. |
| Ignoring Social Media Trends | Being out of touch with current trends can make your golf course seem outdated and unappealing. | Stay updated with social media trends and incorporate them creatively into your content strategy to keep your audience engaged and excited. |
| Excessive Posting | Posting too frequently can overwhelm your followers and lead to unfollows. | Maintain a consistent but moderate posting schedule, ensuring each post adds value and keeps your audience looking forward to your updates. |
| Complex or Confusing Promotions | Promotions that are hard to understand can frustrate customers and deter participation. | Offer simple, clear, and straightforward promotions that are easy for customers to grasp and engage with. |
| Ignoring Comments and Messages | Not engaging with your audience can make them feel undervalued and reduce their loyalty. | Regularly respond to comments and messages to build a strong, interactive community around your golf course. |
Make your golf course more profitable
We have studied the strategies of the best golf courses in the world. All their tactics are explained in our pack!
Why social media can be a big pay-off for your golf course
We understand that as a fashion coach, you might feel hesitant about diving into social media marketing.
The world of social media can seem foreign and filled with confusing jargon. You might believe that it's more suited for big corporations rather than small businesses like yours.
The day-to-day demands of running a fashion coaching business are already overwhelming, leaving little time for additional tasks like social media.
It's common to think that social media marketing is an expensive endeavor, one that your tight profit margins can't support. Plus, the sheer number of social media platforms can lead to indecision and skepticism, especially if previous efforts haven't yielded the results you hoped for.
That's why we've created a "marketing pack" specifically tailored for fashion coaches like you.
Our pack addresses all the issues you might face, offering simple, cost-effective strategies that don't require a marketing expert or a big budget for your fashion coaching business. These documents are straightforward and easy to understand, cutting through the jargon and focusing on what really works for small fashion coaching businesses on social media.
We provide clear, actionable steps for creating engaging posts, building a loyal following, and boosting your fashion coaching business's visibility online.
With our social media marketing pack, you can invest in your business's growth without feeling overwhelmed or uncertain.
Your golf course could make more money!
Most miniature golf course owners don't know how to grow their business. Let us teach you the right strategies.
