![Engineering Consulting Firm: how to post engaging content [content idea list]](http://onlineyougrow.com/cdn/shop/articles/cov-marketing-plan-9_e8203b22-f72a-4189-9261-123f64bb5eaf.png?v=1715865697&width=1100)
LinkedIn and Twitter are not just for networking and news—they're powerful tools that the top engineering consulting firms use strategically to attract clients.
We understand that you're busy managing your projects and the thought of handling social media might feel like an additional burden.
But here's the deal: you don't need to be a marketing expert or spend a fortune to make it work. Just a few minutes a day can bring a couple of new clients to your firm.
To help you out, we have built a free list of content ideas - also, for a full action plan, please check our strategy pack for engineering consultants.
Get the content idea list made for engineering firm owners
A lot of engineering firms manage to post engaging content on social media. Here is a free tool to to get you started.
Content that always work well for an engineering consulting firm
We have analyzed numerous engineering consulting firms' online presence while developing our strategy pack for engineering firms - here is what consistently proves effective.
| Content Type | Why It Works to Attract New Clients to Your Engineering Firm |
|---|---|
| Project Case Studies | Detailed case studies showcasing successful projects demonstrate your expertise and build credibility with potential clients. |
| Behind-the-Scenes Videos | Highlighting the engineering process, team collaboration, and problem-solving techniques builds trust and connects with your audience. |
| Client Testimonials | Positive feedback and testimonials from satisfied clients provide social proof and encourage others to engage your services. |
| Industry Insights | Sharing expert opinions, trends, and insights positions your firm as a thought leader and attracts clients seeking knowledgeable partners. |
| User-Generated Content | Featuring content created by clients or partners (photos, reviews) adds authenticity and engages the community. |
| Local Collaborations | Partnering with local businesses or industry influencers can introduce your firm to a broader, relevant audience. |
| Event Announcements | Promoting upcoming webinars, conferences, or workshops can attract new clients interested in your expertise and services. |
| Seasonal and Holiday Posts | Highlighting seasonal projects or holiday greetings can keep your firm top-of-mind and show a personal touch. |
| Interactive Content | Polls, quizzes, and Q&A sessions engage followers and create a sense of community, encouraging them to consider your services. |
| Technical Articles | Sharing in-depth articles on engineering topics can attract industry professionals and potential clients interested in your expertise. |
| Project Updates | Regularly updating followers with ongoing project milestones keeps your firm top-of-mind and showcases your capabilities. |
| Team Member Spotlights | Featuring stories about your team members creates a personal connection and humanizes your brand. |
| Engineering Tips | Sharing tips and best practices can engage followers who are industry professionals or enthusiasts. |
| Sustainability Initiatives | Highlighting sustainable engineering practices or projects appeals to environmentally conscious clients. |
| Client Spotlights | Featuring regular clients creates a sense of community and makes others want to be part of that group. |
| Contests and Giveaways | Running contests and giveaways can increase engagement and attract new followers, many of whom may convert into clients. |
Some engineering firms make 5x more profit than you!
We have studied the strategies of the best engineering firms in the world. Replicate them now!
How can engineering firm owners make great content on social media?
What to Prioritize
You probably know it already, but showcasing your engineering projects with high-quality photos and videos is essential.
Clients assess your expertise visually first. Ensure the lighting is good, the projects look well-executed, and the presentation is professional.
Also, post regularly to keep your audience engaged. It doesn’t have to be daily, but find a schedule that works for you and stick to it. We have prepared a free social media planner for you.
Of course, respond to comments and messages quickly. Clients appreciate interaction and it makes them feel valued. Don’t just be another “generic” account.
Show the real side of your firm. Behind-the-scenes photos, team stories, and client shoutouts can create a personal connection with your audience.
If you want to keep your potential clients excited, highlight any special projects, events, or innovative solutions. Make sure your followers know what’s new and groundbreaking.
Finally, share positive reviews and testimonials. Social proof is powerful and can help attract new clients.
What Doesn’t Matter as Much
Overly polished content does not really matter. Your posts don’t need to be perfect. Authenticity can be more engaging than highly produced content.
Also, don’t feel pressured to jump on every social media trend. Focus on what fits your firm’s “image” and what your audience likes.
If you have a low budget to conduct marketing for your firm, don’t immediately go for paid Ads. Organic reach can still be effective with good content and engagement. You will find tons of tactics and strategies in our strategy pack for engineering firms.
How to Do It Fast and Efficient
First, spend a few hours once a week taking photos, recording videos, and drafting posts. This way, you’re not scrambling daily.
Use Scheduling Tools - tools like Buffer or Hootsuite can schedule posts in advance, saving you time.
Repurpose and use the same content across different platforms. A project photo on LinkedIn can be a post on Facebook or a tweet on Twitter.
Encourage clients to share their own photos and tag your firm. This is what we call “User-Generated Content”. Reposting these can save you time and build community.
Use apps like Canva for quick and easy graphic design, or Lightroom for photo editing. These tools can make your content look professional with minimal effort.
Low-budget content ideas for engineering firms on social media
Our team has curated a list of highly specific, budget-friendly content ideas tailored for engineering consulting firms, complete with practical tips to keep costs low and maximize the impact of your social media presence.
You might want to incorporate some of these ideas in the marketing strategy of your engineering consulting firm.
| Content Type | Tips to Make It More Affordable |
|---|---|
| Project Showcase Photos | Use natural light to capture your projects during the day. Enhance photos with free apps like Snapseed or VSCO. |
| Client Testimonials | Ask satisfied clients to record a quick video testimonial on their phone. Offer a small discount on future services as a thank-you. |
| User-Generated Content | Encourage clients to share photos of completed projects by offering a monthly raffle for those who tag your firm on LinkedIn. |
| DIY Tutorial Videos | Film short, simple tutorials on common engineering challenges using a smartphone and a basic tripod. Use free editing software like iMovie or OpenShot. |
| Behind-the-Scenes Stories | Use Instagram Stories or Facebook Live to give a real-time look at your daily operations or introduce the team during slow hours. |
| Project Milestone Posts | Design simple, eye-catching graphics for project milestones using free tools like Canva. Include a brief description and a compelling photo. |
| Team Spotlights | Feature team members with a casual photo and fun facts about them. Use your smartphone and a natural setting in the office or on-site. |
| Simple Polls and Questions | Engage followers with free LinkedIn or Facebook polls about industry trends or suggestions for new services. |
| Local Event Promotions | Collaborate with local industry events by offering a small discount or coupon. Cross-promote each other's content to reach a wider audience. |
| Community Involvement Posts | Post photos and short stories about your participation in local charity events or partnerships with community organizations. |
| Client Spotlights | Highlight loyal clients with their completed projects. Take a quick photo and share a short story about their experience with your firm. |
| Project Planning Photos | Create attractive settings using inexpensive items like whiteboards, blueprints, and props from office supply stores. |
| Sustainability Tips | Share eco-friendly practices such as using sustainable materials or energy-efficient designs. Create simple infographics with free tools like Canva. |
| Behind-the-Scenes Prep | Record short clips of the project planning process, such as drafting designs or site inspections. Compile them into a quick video using free tools. |
| Simple Contests and Giveaways | Run social media contests where participants like, share, or tag friends to win a free consultation. Use prizes that are cost-effective like a free project assessment. |
| Seasonal Project Posts | Highlight seasonal projects or services using natural light and your smartphone camera. Share the story behind the project to add interest. |
Copy the tactics of the best engineering firms in the world!
There are engineering firms that make way more money than you do. We have studied their tactics. Get them now!
Exceptionally creative and innovative content ideas specifically for engineering firms
Investing in high-quality digital content for your engineering consulting firm can be a game-changer. Many firms overlook this, giving you a unique opportunity to stand out, capture attention, and build a loyal client base.
| Content Type | Why It Could Attract a LOT of Clients |
|---|---|
| Webinars on Industry Trends | Hosting live or recorded webinars on the latest industry trends and technologies can position your firm as a thought leader and attract a global audience of potential clients. |
| Virtual Office Tours | Offering virtual 360° tours of your office, including project showcases and team introductions, can provide a unique behind-the-scenes experience and build trust with potential clients. |
| Case Study Highlights | Creating detailed case studies of successful projects can demonstrate your expertise and attract new clients looking for proven solutions. |
| Client Testimonials | Featuring video or written testimonials from satisfied clients can build credibility and encourage new clients to choose your firm. |
| AR Project Visualizations | Implementing augmented reality (AR) technology to showcase project visualizations can enhance client presentations and attract tech-savvy clients. |
| Themed Networking Events | Hosting themed networking events, such as industry-specific meetups or innovation nights, can provide a unique and immersive experience, attracting industry professionals and potential clients. |
| Engineering Challenges | Organizing engineering challenges or hackathons can create viral moments, attracting talented engineers and potential clients interested in innovative solutions. |
| Collaborative Workshops | Partnering with other industry experts to host workshops can introduce your firm to new audiences and create a buzz in the community. |
| Story-Driven Social Media Posts | Sharing in-depth stories about your projects, the challenges faced, and the solutions provided can create an emotional connection with clients. |
| Interactive Project Planning | Allowing clients to participate in project planning via social media polls or interactive sessions can make them feel involved and eager to see the results. |
| Eco-Friendly Initiatives | Launching and promoting eco-friendly initiatives, such as sustainable engineering practices, can attract environmentally conscious clients and media attention. |
| Mobile Consulting Services | Offering mobile consulting services at different locations or industry events can expand your reach and attract new clients who may engage your firm for larger projects later. |
| Subscription-Based Insights | Offering a subscription service where clients receive monthly insights and reports on industry trends can create a loyal client base. |
| Immersive Technical Workshops | Hosting workshops where clients can learn advanced engineering techniques from your experts can attract industry enthusiasts and create a sense of exclusivity. |
| Pop-Up Consulting Sessions | Organizing pop-up consulting sessions in unexpected locations can create viral content and attract clients looking for unique and immediate solutions. |
Content that never works well for engineering firms on social media
Don't waste your time and resources on these strategies. We've seen many engineering consulting firms make these mistakes, and they won't help you stand out from the competition or attract new clients to your firm.
| Content Type | Why It Never Works for Engineering Firms | Do This Instead |
|---|---|---|
| Generic Stock Photos | They lack authenticity and can make the firm appear unoriginal or untrustworthy. | Use real photos of your projects, team, and office to create a genuine connection with your audience. |
| Overly Promotional Posts | Constantly pushing services can feel spammy and turn off followers. | Mix in engaging content like project case studies, client testimonials, and industry insights to keep your audience interested. |
| Unrelated Content | Posting content that has nothing to do with engineering or your firm confuses followers and dilutes your brand. | Keep your content focused on your projects, industry news, and related topics to maintain relevance and interest. |
| Low-Quality Videos | Poorly shot or edited videos can reflect badly on your firm's quality and professionalism. | Invest in basic video equipment or hire a local videographer to produce high-quality videos that showcase your firm positively. |
| Political or Controversial Posts | These can alienate parts of your audience and lead to negative backlash. | Stick to neutral, positive content that focuses on engineering, community, and your firm's unique offerings. |
| Too Many Hashtags | Overusing hashtags can look desperate and reduce engagement by making posts look cluttered. | Use a few relevant, targeted hashtags to increase visibility without overwhelming your audience. |
| Automated Replies and Messages | They can come off as impersonal and frustrate clients looking for genuine interaction. | Respond personally to comments and messages to show that you care about your clients and value their feedback. |
| Overly Staged Photos | Photos that look too perfect can seem inauthentic and less relatable. | Use natural lighting and casual settings to make your photos feel more genuine and inviting. |
| Constant Self-Promotion | Only talking about your firm can bore followers and reduce engagement. | Share user-generated content, collaborate with industry partners, and highlight community involvement to diversify your content. |
| Negative or Defensive Responses | Responding poorly to criticism can damage your reputation and discourage potential clients. | Address negative feedback calmly and constructively, showing that you are willing to improve and value client input. |
| Ignoring Social Media Trends | Being out of touch with current trends can make your firm seem outdated and unappealing. | Stay updated with social media trends and incorporate them creatively into your content strategy to keep your audience engaged and excited. |
| Excessive Posting | Posting too frequently can overwhelm your followers and lead to unfollows. | Maintain a consistent but moderate posting schedule, ensuring each post adds value and keeps your audience looking forward to your updates. |
| Complex or Confusing Promotions | Promotions that are hard to understand can frustrate clients and deter participation. | Offer simple, clear, and straightforward promotions that are easy for clients to grasp and engage with. |
| Ignoring Comments and Messages | Not engaging with your audience can make them feel undervalued and reduce their loyalty. | Regularly respond to comments and messages to build a strong, interactive community around your firm. |
Make your engineering consulting firm more profitable
We have studied the strategies of the best engineering firms in the world. All their tactics are explained in our pack!
Why social media can be a big pay-off for your engineering consulting firm
We understand that as a small business owner, you might feel hesitant about diving into social media marketing.
The world of social media can seem foreign and filled with confusing jargon. You might believe that it's more suited for big corporations rather than small businesses like yours.
The day-to-day demands of running your business are already overwhelming, leaving little time for additional tasks like social media.
It's common to think that social media marketing is an expensive endeavor, one that your tight profit margins can't support. Plus, the sheer number of social media platforms can lead to indecision and skepticism, especially if previous efforts haven't yielded the results you hoped for.
That's why we've created a "marketing pack" specifically designed for small business owners like you.
Our pack addresses all the issues you might face, offering simple, cost-effective strategies that don't require a marketing expert or a big budget for your business. These documents are straightforward and easy to understand, cutting through the jargon and focusing on what really works for small businesses on social media.
We provide clear, actionable steps for creating engaging posts, building a loyal following, and boosting your business's visibility online.
With our social media marketing pack, you can invest in your business's growth without feeling overwhelmed or uncertain.
Your engineering consulting firm could make more money!
Most engineering firm owners don't know how to grow their business. Let us teach you the right strategies.
