![Digital Strategy Consulting: how to post engaging content [content idea list]](http://onlineyougrow.com/cdn/shop/articles/cov-marketing-plan-2_372a858d-2cde-4c8c-b1d7-c29b0d54bdbd.png?v=1715865697&width=1100)
LinkedIn and Twitter are not just for networking and news—they're powerful platforms that the leading digital transformation consultancies use strategically to attract clients.
We understand that you're busy driving innovation and managing complex projects, and the thought of handling social media might feel like an additional burden.
But here's the deal: you don't need to be a marketing guru or invest a fortune to make it work. Just a few minutes a day can bring a couple of new clients to your consultancy.
To help you out, we have built a free list of content ideas - also, for a full action plan, please check our strategy pack for digital transformation consultancies.
Get the content idea list made for digital consultants
A lot of digital consultancies manage to post engaging content on social media. Here is a free tool to to get you started.
Content that always work well for a digital transformation consultancy
We have analyzed numerous digital transformation consultancies' online presence while developing our strategy pack for digital transformation consultancies - here is what consistently drives success.
| Content Type | Why It Works to Attract New Clients to Your Consultancy |
|---|---|
| Case Studies | Detailed case studies showcasing successful projects demonstrate your expertise and build credibility, encouraging potential clients to trust your services. |
| Behind-the-Scenes Videos | Showing the process of how your team tackles digital transformation projects builds transparency and trust, making your consultancy more relatable. |
| Client Testimonials | Positive feedback from satisfied clients provides social proof and reassures potential clients of your consultancy's effectiveness. |
| Industry Insights | Sharing insights and trends in digital transformation positions your consultancy as a thought leader, attracting clients looking for knowledgeable partners. |
| User-Generated Content | Featuring content created by clients, such as reviews or project outcomes, adds authenticity and engages your audience. |
| Webinars and Workshops | Hosting educational webinars and workshops can attract potential clients interested in learning more about digital transformation and your approach. |
| Event Announcements | Promoting your participation in industry events or conferences can attract new clients who are attending these events and looking for expertise. |
| Seasonal and Trend-Based Posts | Highlighting how your consultancy adapts to seasonal trends or industry shifts can attract clients looking for timely and relevant solutions. |
| Interactive Content | Engaging your audience with polls, quizzes, and Q&A sessions fosters a sense of community and keeps your consultancy top-of-mind. |
| Expert Articles | Publishing articles on best practices and strategies in digital transformation can intrigue potential clients and showcase your consultancy's expertise. |
| Project Updates | Regularly updating your audience on ongoing projects keeps your consultancy visible and demonstrates your active involvement in the industry. |
| Team Member Spotlights | Featuring stories about your team members creates a personal connection and humanizes your brand, making it more approachable. |
| Technical Tips | Sharing technical tips and tricks can engage followers who are interested in the technical aspects of digital transformation. |
| Sustainability Initiatives | Highlighting your consultancy's commitment to sustainable practices can appeal to environmentally conscious clients. |
| Client Spotlights | Featuring stories about your clients and their success with your services creates a sense of community and encourages others to join. |
| Contests and Giveaways | Running contests and giveaways can increase engagement and attract new followers, many of whom may convert into clients. |
Some digital consultancies make 5x more profit than you!
We have studied the strategies of the best digital consultancies in the world. Replicate them now!
How can digital consultants make great content on social media?
What to Prioritize
You probably know it already, but having a clear and compelling digital strategy is essential for your business.
Clients engage with your brand first through your online presence. Ensure your website is user-friendly, your content is informative, and your services are clearly outlined.
Also, maintain a consistent posting schedule to keep your audience engaged. It doesn’t have to be daily, but find a rhythm that works for you and stick to it. We have prepared a free digital strategy planner for you.
Of course, respond to inquiries and messages promptly. Clients appreciate quick interaction and it makes them feel valued. Don’t just be another “faceless” consultancy.
Show the human side of your consultancy. Share behind-the-scenes insights, team stories, and client success stories to create a personal connection with your audience.
If you want to keep your potential clients excited, highlight any new services, case studies, or industry insights. Make sure your followers know what’s new and valuable.
Finally, share positive reviews and testimonials. Social proof is powerful and can help attract new clients.
What Doesn’t Matter as Much
Overly polished content does not really matter. Your posts don’t need to be perfect. Authenticity can be more engaging than highly produced content.
Also, don’t feel pressured to jump on every digital trend. Focus on what fits your consultancy’s “image” and what your audience values.
If you have a low budget for marketing your consultancy, don’t immediately go for paid Ads. Organic reach can still be effective with good content and engagement. You will find tons of tactics and strategies in our strategy pack for digital consultancies.
How to Do It Fast and Efficiently
First, spend a few hours once a week creating content, recording videos, and drafting posts. This way, you’re not scrambling daily.
Use Scheduling Tools - tools like Buffer or Hootsuite can schedule posts in advance, saving you time.
Repurpose and use the same content across different platforms. A blog post on LinkedIn can be a tweet on Twitter or a post on Facebook.
Encourage clients to share their own success stories and tag your consultancy. This is what we call “User-Generated Content”. Reposting these can save you time and build community.
Use apps like Canva for quick and easy graphic design, or Lightroom for photo editing. These tools can make your content look professional with minimal effort.
Low-budget content ideas for digital consultancies on social media
Our team has curated a list of highly specific, budget-friendly content ideas tailored for digital transformation consultancies, complete with practical tips to keep costs down and effectively leverage social media.
You might want to incorporate some of these ideas in the marketing strategy of your consultancy.
| Content Type | Tips to Make It More Affordable |
|---|---|
| Client Success Stories | Request satisfied clients to share a brief video testimonial using their smartphone. Offer a complimentary consultation or service as a thank-you. |
| Expert Tips and Tricks | Share quick, actionable tips on digital transformation using short videos or infographics. Use free tools like Canva for design and OpenShot for video editing. |
| Behind-the-Scenes Insights | Use Instagram Stories or Facebook Live to showcase your team working on projects or discussing new trends during slower periods. |
| Industry News and Updates | Share the latest news and updates in the digital transformation space. Use free tools like Buffer to schedule and manage your posts. |
| Client Spotlights | Highlight your clients and their success stories. Take a quick photo and share a short narrative about their journey and how your consultancy helped them. |
| DIY Tech Tutorials | Create simple, step-by-step tutorials on common digital transformation tools and techniques. Use your smartphone and free editing software like iMovie. |
| Team Member Features | Introduce your team members with casual photos and fun facts about their expertise. Use your smartphone and a natural office setting. |
| Interactive Polls and Questions | Engage your audience with free Instagram or Facebook polls about their digital transformation challenges or preferences. |
| Webinar Promotions | Promote your webinars by designing simple, eye-catching graphics using free tools like Canva. Include a brief description and a compelling call-to-action. |
| Community Engagement Posts | Share photos and short stories about your participation in industry events or partnerships with other organizations. |
| Client Feedback Highlights | Showcase positive feedback from clients. Take a quick screenshot or photo and share a short story about their experience with your consultancy. |
| Office Environment Photos | Create appealing office settings using inexpensive items like plants, artwork, and props from budget stores. |
| Sustainability Practices | Share your eco-friendly practices such as paperless operations or energy-efficient solutions. Create simple infographics with free tools like Canva. |
| Project Prep Insights | Record short clips of your team preparing for a project, such as brainstorming sessions or setting up tech tools. Compile them into a quick video using free tools. |
| Simple Contests and Giveaways | Run social media contests where participants like, share, or tag friends to win a free consultation. Use prizes that are cost-effective like a free eBook or a discount on services. |
| Seasonal Tech Trends | Highlight seasonal trends in digital transformation using natural light and your smartphone camera. Share the story behind the trend to add interest. |
Copy the tactics of the best digital consultancies in the world!
There are digital consultancies that make way more money than you do. We have studied their tactics. Get them now!
Exceptionally creative and innovative content ideas specifically for digital consultancies
Investing in high-quality content for your digital transformation consultancy can be a game-changer. Many other firms might not prioritize this, giving you a unique opportunity to stand out, capture attention, and build a loyal client base.
| Content Type | Why It Could Bring a LOT of Clients |
|---|---|
| Webinars and Live Q&A Sessions | Hosting live webinars and Q&A sessions on trending digital transformation topics can position your consultancy as a thought leader and attract a global audience. |
| Virtual Office Tours | Offering virtual 360° tours of your office, including behind-the-scenes looks at your team in action, can provide a unique experience and build trust with potential clients. |
| Case Study Highlights | Showcasing detailed case studies of successful projects can demonstrate your expertise and attract new clients looking for proven results. |
| Exclusive Client Workshops | Offering exclusive workshops where clients can interact with your experts and learn about the latest digital transformation strategies can create a memorable experience and foster loyalty. |
| AR Project Demos | Implementing augmented reality (AR) technology in your project demos can provide an immersive experience and attract tech-savvy clients. |
| Themed Strategy Sessions | Hosting themed strategy sessions, such as a digital innovation day or a cybersecurity bootcamp, can provide a unique and engaging experience, attracting groups and special projects. |
| Innovation Challenge Contests | Organizing innovation challenge contests (e.g., developing a new app in 24 hours) can create viral moments, attracting competitive tech enthusiasts and potential clients. |
| Collaborative Industry Events | Partnering with other industry leaders to host events can introduce your consultancy to new audiences and create a buzz in the community. |
| Story-Driven Blog Posts | Sharing in-depth stories about your successful projects, the journey of your team, or the impact of your work can create an emotional connection with clients. |
| Interactive Solution Design | Allowing clients to participate in the design of custom solutions via interactive workshops can make them feel involved and eager to implement the solutions they helped create. |
| Sustainability Initiatives | Launching and promoting sustainability initiatives, such as green IT practices or eco-friendly digital solutions, can attract environmentally conscious clients and media attention. |
| Pop-Up Innovation Labs | Operating pop-up innovation labs in different locations or at industry events can expand your reach and attract new clients who may seek your consultancy services later. |
| Subscription-Based Insights | Offering a subscription service where clients receive monthly insights and reports on digital transformation trends can create a loyal client base. |
| Immersive Training Programs | Hosting training programs where clients can learn advanced digital transformation techniques from your experts can attract tech enthusiasts and create a sense of exclusivity. |
| Flash Mob Tech Demos | Organizing flash mob tech demos in unexpected locations can create viral content and attract adventurous clients looking for unique experiences. |
Content that never works well for digital consultancies on social media
Don't waste your time and resources on these strategies. We've seen many businesses make these mistakes, and they won't help you stand out in the digital transformation space or attract new clients for your consultancy.
| Strategy | Why It Never Works for Consultancies | Do This Instead |
|---|---|---|
| Generic Stock Photos | They lack authenticity and can make your consultancy appear unoriginal or untrustworthy. | Use real photos of your team, office, and client interactions to create a genuine connection with your audience. |
| Overly Promotional Posts | Constantly pushing services can feel spammy and turn off potential clients. | Mix in engaging content like case studies, client testimonials, and industry insights to keep your audience interested. |
| Unrelated Content | Posting content that has nothing to do with digital transformation confuses followers and dilutes your brand. | Keep your content focused on digital transformation, technology trends, and related topics to maintain relevance and interest. |
| Low-Quality Videos | Poorly shot or edited videos can reflect badly on your consultancy's quality and professionalism. | Invest in basic video equipment or hire a professional videographer to produce high-quality videos that showcase your expertise positively. |
| Political or Controversial Posts | These can alienate parts of your audience and lead to negative backlash. | Stick to neutral, positive content that focuses on technology, innovation, and your consultancy's unique offerings. |
| Too Many Hashtags | Overusing hashtags can look desperate and reduce engagement by making posts look cluttered. | Use a few relevant, targeted hashtags to increase visibility without overwhelming your audience. |
| Automated Replies and Messages | They can come off as impersonal and frustrate clients looking for genuine interaction. | Respond personally to comments and messages to show that you care about your clients and value their feedback. |
| Overly Staged Photos | Photos that look too perfect can seem inauthentic and less relatable. | Use natural lighting and casual settings to make your photos feel more genuine and inviting. |
| Constant Self-Promotion | Only talking about your consultancy can bore followers and reduce engagement. | Share user-generated content, collaborate with industry leaders, and highlight community involvement to diversify your content. |
| Negative or Defensive Responses | Responding poorly to criticism can damage your reputation and discourage potential clients. | Address negative feedback calmly and constructively, showing that you are willing to improve and value client input. |
| Ignoring Social Media Trends | Being out of touch with current trends can make your consultancy seem outdated and unappealing. | Stay updated with social media trends and incorporate them creatively into your content strategy to keep your audience engaged and excited. |
| Excessive Posting | Posting too frequently can overwhelm your followers and lead to unfollows. | Maintain a consistent but moderate posting schedule, ensuring each post adds value and keeps your audience looking forward to your updates. |
| Complex or Confusing Promotions | Promotions that are hard to understand can frustrate clients and deter participation. | Offer simple, clear, and straightforward promotions that are easy for clients to grasp and engage with. |
| Ignoring Comments and Messages | Not engaging with your audience can make them feel undervalued and reduce their loyalty. | Regularly respond to comments and messages to build a strong, interactive community around your consultancy. |
Make your digital transformation consultancy more profitable
We have studied the strategies of the best digital consultancies in the world. All their tactics are explained in our pack!
Why social media can be a big pay-off for your digital transformation consultancy
We understand that as a small business owner, you might feel hesitant about diving into social media marketing.
The world of social media can seem foreign and filled with confusing jargon. You might believe that it's more suited for big corporations rather than small businesses like yours.
The day-to-day demands of running your business are already overwhelming, leaving little time for additional tasks like social media.
It's common to think that social media marketing is an expensive endeavor, one that your tight profit margins can't support. Plus, the sheer number of social media platforms can lead to indecision and skepticism, especially if previous efforts haven't yielded the results you hoped for.
That's why we've created a "marketing pack" specifically designed for small business owners like you.
Our pack addresses all the issues you might face, offering simple, cost-effective strategies that don't require a marketing expert or a big budget for your business. These documents are straightforward and easy to understand, cutting through the jargon and focusing on what really works for small businesses on social media.
We provide clear, actionable steps for creating engaging posts, building a loyal following, and boosting your business's visibility online.
With our social media marketing pack, you can invest in your business's growth without feeling overwhelmed or uncertain.
Your digital transformation consultancy could make more money!
Most digital consultants don't know how to grow their business. Let us teach you the right strategies.
