![Custom Phone Case Brand: how to post engaging content [content idea list]](http://onlineyougrow.com/cdn/shop/articles/cov-marketing-plan-4_0ef86fa6-c79c-4308-81ff-c052f0e24e6a.png?v=1715865673&width=1100)
Facebook and Instagram are not just for likes and fun—they're powerful tools that the best custom phone case brands use strategically to attract customers.
We know you're busy designing and producing unique phone cases, and the thought of managing social media might feel like another burden.
But here's the deal: you don't need to be a marketing expert or spend a fortune to make it work. Just a few minutes a day can bring a couple of new customers to your online store.
To help you out, we have built a free list of content ideas - also, for a full action plan, please check our strategy pack for custom phone case brands.
Get the content idea list made for phone case brand founders
A lot of phone case brands manage to post engaging content on social media. Here is a free tool to to get you started.
Content that always work well for a custom phone case brand
We have analyzed numerous custom phone case brands' social media strategies while developing our strategy pack for custom phone case brands - here is what consistently drives success.
| Content Type | Why It Works to Attract New Customers to Your Custom Phone Case Brand |
|---|---|
| High-Quality Product Photos | Visually appealing images of custom phone cases can captivate potential customers, encouraging them to explore and purchase. |
| Behind-the-Scenes Videos | Showcasing the design and manufacturing process builds trust and creates a connection with the audience. |
| Customer Testimonials | Positive reviews and testimonials from real customers provide social proof and encourage others to buy. |
| Specials and Promotions | Announcing limited-time offers, discounts, and bundle deals can attract new customers looking for value. |
| User-Generated Content | Sharing content created by customers (photos, reviews) engages the community and adds authenticity. |
| Local Collaborations | Partnering with local influencers or businesses can introduce the brand to a broader, local audience. |
| Event Announcements | Promoting upcoming events, pop-up shops, or special launches can attract new visitors interested in unique experiences. |
| Seasonal and Holiday Posts | Highlighting seasonal designs or holiday-themed cases can attract customers looking for special gifts or personal treats. |
| Interactive Content | Polls, quizzes, and Q&A sessions engage followers and create a sense of community, encouraging them to make a purchase. |
| Design Tips | Sharing tips on how to create the perfect custom phone case can intrigue design enthusiasts and motivate them to try your service. |
| New Design Updates | Regularly updating followers with new designs keeps the brand top-of-mind and encourages spontaneous purchases. |
| Behind-the-Scenes Staff Stories | Featuring stories about the designers and staff members creates a personal connection and humanizes the brand. |
| Customization Ideas | Sharing creative customization ideas can engage followers who are looking for inspiration for their own designs. |
| Sustainability Initiatives | Highlighting sustainable practices or eco-friendly materials appeals to environmentally conscious consumers. |
| Customer Spotlights | Featuring regular customers and their custom designs creates a sense of community and makes others want to be part of that group. |
| Contests and Giveaways | Running contests and giveaways can increase engagement and attract new followers, many of whom may convert into customers. |
Some phone case brands make 5x more profit than you!
We have studied the strategies of the best phone case brands in the world. Replicate them now!
How can phone case brand founders make great content on social media?
What to Prioritize
You probably know it already, but high-quality photos and videos of your custom phone cases are essential.
People shop with their eyes first. Make sure the lighting is good, the cases look vibrant, and the presentation is appealing.
Also, post regularly to keep your audience engaged. It doesn’t have to be daily, but find a schedule that works for you and stick to it. We have prepared a free social media planner for you.
Of course, respond to comments and messages quickly. People appreciate interaction and it makes them feel valued. Don’t just be another “bland” account.
Show the real side of your brand. Behind-the-scenes photos, design process videos, and customer shoutouts can create a personal connection with your audience.
If you want to keep your potential customers excited, highlight any special offers, new designs, or limited-edition cases. Make sure your followers know what’s new and exciting.
Finally, share positive reviews and testimonials. Social proof is powerful and can help attract new customers.
What Doesn’t Matter as Much
Overly polished content does not really matter. Your posts don’t need to be perfect. Authenticity can be more engaging than highly produced content.
Also, don’t feel pressured to jump on every social media trend. Focus on what fits your brand “image” and what your audience likes.
If you have a low budget to conduct marketing for your custom phone case brand, don’t immediately go for paid Ads. Organic reach can still be effective with good content and engagement. You will find tons of tactics and strategies in our strategy pack for phone case brands.
How to Do It Fast and Efficient
First, spend a few hours once a week taking photos, recording videos, and drafting posts. This way, you’re not scrambling daily.
Use Scheduling Tools - tools like Buffer or Hootsuite can schedule posts in advance, saving you time.
Repurpose and use the same content across different platforms. A photo on Instagram can be a post on Facebook or a tweet on Twitter.
Encourage customers to share their own photos and tag your brand. This is what we call “User-Generated Content”. Reposting these can save you time and build community.
Use apps like Canva for quick and easy graphic design, or Lightroom for photo editing. These tools can make your content look professional with minimal effort.
Low-budget content ideas for phone case brands on social media
Our team has curated a list of highly specific, budget-friendly content ideas tailored for custom phone case brands, complete with practical tips to keep costs low and maximize social media impact.
You might want to incorporate some of these ideas in the marketing plan of your custom phone case brand.
| Content Type | Tips to Make It More Affordable |
|---|---|
| Smartphone Case Photos | Utilize natural light by photographing cases near windows during the day. Enhance images with free apps like Snapseed or VSCO. |
| Customer Testimonials | Encourage satisfied customers to leave a quick video testimonial on their phone. Offer a discount on their next purchase as a thank-you. |
| User-Generated Content | Motivate customers to share photos of their custom cases by offering a monthly raffle for those who tag your brand on Instagram. |
| DIY Design Tutorials | Film short, simple tutorials on how to design custom cases using a smartphone and a basic tripod. Use free editing software like iMovie or OpenShot. |
| Behind-the-Scenes Stories | Use Instagram Stories or Facebook Live to give a real-time look at your design process or introduce the team during slow hours. |
| New Design Posts | Create simple, eye-catching graphics for new designs using free tools like Canva. Include a brief description and a high-quality photo. |
| Staff Spotlights | Feature team members with a casual photo and fun facts about them. Use your smartphone and a natural setting in your workspace. |
| Simple Polls and Questions | Engage followers with free Instagram or Facebook polls about their favorite designs or suggestions for new case styles. |
| Local Event Promotions | Collaborate with local events by offering a small discount or coupon. Cross-promote each other's content to reach a wider audience. |
| Community Involvement Posts | Post photos and short stories about your participation in local charity events or partnerships with community organizations. |
| Customer Spotlights | Highlight loyal customers with their custom case designs. Take a quick photo and share a short story about their experience with your brand. |
| Homemade Case Photos | Create attractive settings using inexpensive items like colorful backdrops, props, and accessories from dollar stores. |
| Sustainability Tips | Share eco-friendly practices such as using recycled materials or sustainable packaging. Create simple infographics with free tools like Canva. |
| Behind-the-Scenes Prep | Record short clips of the design and production process, such as sketching designs or assembling cases. Compile them into a quick video using free tools. |
| Simple Contests and Giveaways | Run social media contests where participants like, share, or tag friends to win a free custom case. Use prizes that are cost-effective like a discount on their next purchase. |
| Seasonal Design Posts | Highlight seasonal designs using natural light and your smartphone camera. Share the story behind the design to add interest. |
Copy the tactics of the best phone case brands in the world!
There are phone case brands that make way more money than you do. We have studied their tactics. Get them now!
Exceptionally creative and innovative content ideas specifically for phone case brands
Investing in high-quality social media content for your custom phone case brand can be a game-changer. Many competitors might overlook this, giving you a golden opportunity to stand out, capture attention, and build a loyal customer base.
| Content Type | Why It Could Bring a LOT of Customers |
|---|---|
| Live Customization Sessions | Hosting live sessions where customers can see their phone cases being customized in real-time can create a sense of involvement and excitement, attracting a global audience. |
| Interactive 360° Product Views | Offering 360° views of your phone cases, including close-ups of materials and designs, can provide a unique shopping experience and entice people to make a purchase. |
| Limited Edition Designs | Creating buzz with limited edition or seasonal phone case designs available for a short time can generate excitement and urgency, attracting new and repeat customers. |
| Designer Collaborations | Partnering with popular designers or artists to create exclusive phone case collections can create a memorable experience and word-of-mouth. |
| AR Try-On Feature | Implementing augmented reality (AR) technology that allows customers to virtually try on phone cases can enhance the shopping experience and attract tech-savvy customers. |
| Themed Case Collections | Releasing themed phone case collections, such as holiday or pop culture themes, can provide a unique and immersive experience, attracting collectors and enthusiasts. |
| Design Challenge Contests | Organizing design challenge contests where customers submit their own phone case designs can create viral moments, attracting creative individuals and spectators. |
| Collaborative Pop-Up Shops | Partnering with other local brands or artists to host pop-up shops can introduce your phone cases to new audiences and create a buzz in the community. |
| Story-Driven Social Media Posts | Sharing in-depth stories about the inspiration behind your designs, the materials you use, or the personal journey of your designers can create an emotional connection with customers. |
| Interactive Design Polls | Allowing customers to vote on new designs via social media polls can make them feel involved and eager to purchase the creations they helped choose. |
| Eco-Friendly Initiatives | Launching and promoting eco-friendly initiatives, such as using sustainable materials or offering recycling programs, can attract environmentally conscious consumers and media attention. |
| Mobile Customization Booths | Operating a mobile customization booth at different locations or events can expand your reach and attract new customers who may visit your online store later. |
| Subscription Box Service | Offering a subscription box service where customers receive monthly phone case designs and accessories can create a loyal customer base. |
| Immersive Design Workshops | Hosting workshops where customers can learn about phone case design and customization techniques can attract design enthusiasts and create a sense of exclusivity. |
| Flash Sale Events | Organizing flash sale events with limited-time discounts on select phone cases can create viral content and attract bargain hunters looking for unique designs. |
Content that never works well for phone case brands on social media
Don't waste your time and resources on these ideas. We've seen many custom phone case brands make these mistakes, and they won't help you stand out from the crowd or bring in new customers for your business.
| Content Type | Why It Never Works for Custom Phone Case Brands | Do This Instead |
|---|---|---|
| Generic Stock Photos | They lack authenticity and can make your brand appear unoriginal or untrustworthy. | Use real photos of your custom phone cases, your design process, and happy customers to create a genuine connection with your audience. |
| Overly Promotional Posts | Constantly pushing promotions can feel spammy and turn off followers. | Mix in engaging content like behind-the-scenes stories, customer testimonials, and interactive posts to keep your audience interested. |
| Unrelated Content | Posting content that has nothing to do with phone cases or customization confuses followers and dilutes your brand. | Keep your content focused on your products, design tips, customer stories, and related topics to maintain relevance and interest. |
| Low-Quality Videos | Poorly shot or edited videos can reflect badly on your brand's quality and professionalism. | Invest in basic video equipment or hire a local videographer to produce high-quality videos that showcase your products positively. |
| Political or Controversial Posts | These can alienate parts of your audience and lead to negative backlash. | Stick to neutral, positive content that focuses on your products, community, and your brand's unique offerings. |
| Too Many Hashtags | Overusing hashtags can look desperate and reduce engagement by making posts look cluttered. | Use a few relevant, targeted hashtags to increase visibility without overwhelming your audience. |
| Automated Replies and Messages | They can come off as impersonal and frustrate customers looking for genuine interaction. | Respond personally to comments and messages to show that you care about your customers and value their feedback. |
| Overly Staged Photos | Photos that look too perfect can seem inauthentic and less relatable. | Use natural lighting and casual settings to make your photos feel more genuine and inviting. |
| Constant Self-Promotion | Only talking about your products can bore followers and reduce engagement. | Share user-generated content, collaborate with influencers, and highlight community involvement to diversify your content. |
| Negative or Defensive Responses | Responding poorly to criticism can damage your reputation and discourage potential customers. | Address negative feedback calmly and constructively, showing that you are willing to improve and value customer input. |
| Ignoring Social Media Trends | Being out of touch with current trends can make your brand seem outdated and unappealing. | Stay updated with social media trends and incorporate them creatively into your content strategy to keep your audience engaged and excited. |
| Excessive Posting | Posting too frequently can overwhelm your followers and lead to unfollows. | Maintain a consistent but moderate posting schedule, ensuring each post adds value and keeps your audience looking forward to your updates. |
| Complex or Confusing Promotions | Promotions that are hard to understand can frustrate customers and deter participation. | Offer simple, clear, and straightforward promotions that are easy for customers to grasp and engage with. |
| Ignoring Comments and Messages | Not engaging with your audience can make them feel undervalued and reduce their loyalty. | Regularly respond to comments and messages to build a strong, interactive community around your brand. |
Make your custom phone case brand more profitable
We have studied the strategies of the best phone case brands in the world. All their tactics are explained in our pack!
Why social media can be a big pay-off for your custom phone case brand
We understand that as a custom phone case brand owner, you might feel hesitant about diving into social media marketing.
The world of social media can seem foreign and filled with confusing jargon. You might believe that it's more suited for big corporations rather than small businesses like yours.
The day-to-day demands of running a custom phone case business are already overwhelming, leaving little time for additional tasks like social media.
It's common to think that social media marketing is an expensive endeavor, one that your tight profit margins can't support. Plus, the sheer number of social media platforms can lead to indecision and skepticism, especially if previous efforts haven't yielded the results you hoped for.
That's why we've created a "marketing pack" specifically tailored for custom phone case brands like yours.
Our pack addresses all the issues you might face, offering simple, cost-effective strategies that don't require a marketing expert or a big budget for your custom phone case business. These documents are straightforward and easy to understand, cutting through the jargon and focusing on what really works for small custom phone case brands on social media.
We provide clear, actionable steps for creating engaging posts, building a loyal following, and boosting your brand's visibility online.
With our marketing pack, you can invest in your brand's growth without feeling overwhelmed or uncertain.
Your custom phone case brand could make more money!
Most phone case brand founders don't know how to grow their business. Let us teach you the right strategies.
