Coffee Shop Marketing Budget Estimator

If you own a coffee shop, marketing is essential to brewing success. However, determining the right budget can be tricky—you might worry about overspending or missing opportunities. Answer a few simple questions below, and you’ll receive a customized estimate for your ideal monthly marketing spend. Enjoy!

Good news for you, we have a lot of marketing resources for coffee shop owners

1. What is your coffee shop’s location type?

Small town or low-competition area Large city or high-competition area

Urban areas might require more aggressive marketing to stand out.

2. Do you have a website with online ordering functionality?

No Yes

An online ordering system demands ongoing SEO, maintenance, and targeted ads.

3. What type of content do you plan to prioritize?

High-quality coffee-making videos Customer testimonials Behind-the-scenes looks Barista tips & tricks Special promotions

More polished content (like high-quality videos) typically requires higher production budgets.

4. On how many social networks do you want to post?

2

Popular platforms for coffee shops include Instagram, Facebook, and TikTok. More platforms mean more management.

5. Are you planning to hire a dedicated social media manager?

Yes No

A dedicated manager ensures a consistent online presence—at an extra cost.

6. What is your coffee shop’s positioning?

High-end / artisanal Mid-range Budget-friendly / casual Specialty / experimental

Premium shops often invest more in branding, while budget options can scale back visuals.

7. How intensively do you plan to invest in paid advertising?

5

Higher levels indicate heavier spending on platforms like Facebook, Instagram, or Google Ads.

8. Do you supply coffee beans or related products to restaurants, offices, or other outlets (B2B)?

No Yes

B2B channels might need extra outreach and specialized marketing efforts.

9. How frequently do you launch seasonal promotions or limited-time offers?

Occasionally Regularly

Frequent promotions can boost traffic but may require additional ad spend.

10. Do you plan to collaborate with local influencers or coffee experts?

No Yes

Partnering with influencers can enhance your brand’s visibility—with extra costs.

11. What is your approximate monthly revenue? ($) Many businesses allocate around 7% of revenue for marketing. We’ll use this as a starting point.

12. Have you checked our marketing pack for coffee shops?

No Yes

Our marketing pack helps you allocate your budget precisely, save money, and focus on strategies that work best for coffee shop owners.

Calculate My Budget