Burger Joint Marketing Budget Estimator

If you own a burger joint, marketing is essential. However, determining the right budget can be tricky—you might worry about overspending or missing opportunities. To help you make informed decisions, we’ve created this free tool. By answering a few simple questions, you’ll receive a precise estimate of your ideal monthly marketing budget. Enjoy exploring your customized recommendations!

Good news for you, we have a lot of marketing resources for burger joint owners

1. What is your burger joint’s location type?

Small-town or low-competition area Large city or high-competition area

High-competition urban areas often require a more aggressive marketing approach to stand out.

2. Do you have an online ordering system on your website?

No Yes

An online ordering system requires ongoing SEO, site maintenance, and often digital ads to drive orders.

3. What type of content do you plan to prioritize?

High-quality burger showcase videos Customer testimonials Behind-the-scenes at your kitchen Burger recipe demonstrations Special promotional offers

More complex or polished content (like high-quality videos or testimonials) usually requires higher production costs.

4. On how many social networks do you want to post?

2

Popular platforms for burger joints include Facebook, Instagram, TikTok, and sometimes YouTube. More platforms mean more management resources.

5. Are you planning to hire a dedicated social media manager?

Yes No

Running a bustling burger joint leaves little time for digital marketing. A dedicated manager ensures your online presence stays sizzling.

6. What is your burger joint’s positioning?

High-end / gourmet (organic, artisanal burgers) Mid-range (quality & fair prices) Budget-friendly / casual joint Artisan / specialized burger spot

Gourmet joints often require more polished branding, while casual spots can manage with a leaner budget.

7. How intensively do you plan to invest in paid advertising?

5

A higher level means more spending on Facebook Ads, Instagram Ads, Google Ads, and more to drive hungry customers to your door.

8. Do you offer catering for events or corporate orders (B2B)?

No Yes

Catering to events or corporate clients may require additional outreach and advertising efforts.

9. How frequently do you launch promotions or limited-time burger deals?

Occasionally Regularly

More frequent deals generally call for increased advertising efforts.

10. Do you plan to collaborate with local food influencers or burger experts?

No Yes

Collaborations with local influencers can boost your joint’s visibility but require a dedicated budget.

11. What is your approximate monthly revenue? ($) Many businesses budget 5%–10% of revenue for marketing. We’ll start with 5% and adjust based on your other inputs.

12. Have you checked our marketing pack for burger joints?

No Yes

Our marketing pack helps you allocate your budget precisely, save money, avoid costly mistakes, and invest in strategies that work best for burger joints and your target market.

Calculate My Budget