Brewery Marketing Budget Estimator

If you own a brewery, marketing is essential to build a loyal customer base and attract visitors. However, finding the right budget can be challenging—you might worry about overspending or missing opportunities. To help you make informed decisions, we’ve created this free tool. By answering a few simple questions, you’ll receive a customized estimate of your ideal monthly marketing budget. Enjoy exploring your options!

Good news for you, we have a lot of marketing resources for brewery owners

1. What is your brewery’s location type?

Small town or less competitive region Major city or high-competition area

Urban centers may require a more aggressive marketing strategy to cut through the noise.

2. Do you offer online sales (merchandise, tickets for events, etc.)?

No Yes

Online sales demand consistent SEO work, site maintenance, and digital advertising.

3. What type of content do you plan to prioritize?

High-quality brewery tour videos Customer testimonials Behind-the-scenes brewing process Beer tasting demonstrations Promotional offers

High-production content like tour videos or tasting demos may require higher budgets.

4. On how many social networks do you want to post?

2

Popular platforms for breweries include Facebook, Instagram, Twitter, and sometimes YouTube. More channels mean more resources.

5. Are you planning to hire a dedicated social media manager?

Yes No

A busy brewery might benefit from a dedicated manager, though this increases your monthly costs.

6. What is your brewery’s positioning?

Craft/Premium (small batch, high quality) Mainstream (widespread, consistent quality) Budget-friendly Innovative/Experimental

Premium breweries might need more polished branding, while budget-friendly ones can streamline visuals.

7. How intensively do you plan to invest in paid advertising?

5

More intensive paid ads (on platforms like Facebook, Instagram, and Google) mean a higher advertising spend.

8. Do you sell to restaurants, bars, or large retailers (B2B)?

No Yes

B2B marketing might include bulk orders and distribution deals, requiring extra outreach efforts.

9. How frequently do you launch promotions or special events?

Occasionally Regularly

Frequent promotions and events often demand a larger advertising budget.

10. Do you plan to collaborate with local influencers or renowned beer experts?

No Yes

Working with local influencers or beer connoisseurs can boost your brand’s visibility but requires an allocated budget.

11. What is your approximate monthly revenue? ($) Many businesses allocate around 6% of revenue for marketing. We’ll use this baseline and adjust based on your inputs.

12. Have you checked our marketing pack for brewery owners?

No Yes

Our marketing pack provides detailed strategies to help you optimize spending, attract customers, and grow your brewery.

Calculate My Budget