Brewery: 100+ content ideas for social media [template]

Facebook and Instagram are not just for likes and fun—they're powerful tools that the best breweries in the world use strategically to attract customers.

We know you're busy brewing the perfect beer and the thought of managing social media might feel like another burden.

But here's the deal: you don't need to be a marketing expert or spend a fortune to make it work. Just a few minutes a day can bring a couple of new patrons to your taproom.

To help you out we have built a free list of content ideas - also, for a full action plan, please check our strategy pack for brewery owners.

Get the content idea list made for brewery owners

A lot of breweries manage to post engaging content on social media. Here is a free tool to to get you started.

Content that always work well for a brewery

We have studied dozens of breweries’ social media accounts when building our strategy pack for breweries - here is what seems to always work.

Content Type	Why It Works to Get New Customers in Your Brewery
High-Quality Beer Photos	Visually appealing images of your craft beers can make potential customers crave a taste, encouraging them to visit the brewery.
Behind-the-Scenes Videos	Showcasing the brewing process, brewers, and equipment builds trust and creates a connection with the audience.
Customer Testimonials	Positive reviews and testimonials from real customers provide social proof and encourage others to try your brewery.
Specials and Promotions	Announcing limited-time offers, discounts, and happy hours can attract new customers looking for deals.
User-Generated Content	Sharing content created by customers (photos, reviews) engages the community and adds authenticity.
Local Collaborations	Partnering with local influencers or businesses can introduce the brewery to a broader, local audience.
Event Announcements	Promoting upcoming events, live music, or special theme nights can attract new visitors interested in unique experiences.
Seasonal and Holiday Posts	Highlighting seasonal brews or holiday-themed events can attract customers looking for special experiences during those times.
Interactive Content	Polls, quizzes, and Q&A sessions engage followers and create a sense of community, encouraging them to visit.
Recipe Shares	Sharing recipes for beer cocktails or food pairings can intrigue beer enthusiasts and motivate them to try the original at the brewery.
Daily Specials Updates	Regularly updating followers with daily specials keeps the brewery top-of-mind and encourages spontaneous visits.
Behind-the-Scenes Staff Stories	Featuring stories about the staff members creates a personal connection and humanizes the brand.
Brewing Tips	Sharing tips and tricks from the brewers can engage followers who are homebrewers or beer enthusiasts.
Sustainability Initiatives	Highlighting sustainable practices or locally sourced ingredients appeals to environmentally conscious consumers.
Customer Spotlights	Featuring regular customers creates a sense of community and makes others want to be part of that group.
Contests and Giveaways	Running contests and giveaways can increase engagement and attract new followers, many of whom may convert into customers.

Some breweries make 5x more profit than you!

We have studied the strategies of the best breweries in the world. Replicate them now!

How can brewery owners make great content on social media?

What to Prioritize

You probably know it already, but high-quality photos and videos of your brews are essential.

People drink with their eyes first. Make sure the lighting is good, the beer looks fresh, and the presentation is inviting.

Also, post regularly to keep your audience engaged. It doesn’t have to be daily, but find a schedule that works for you and stick to it. We have prepared a free social media planner for you.

Of course, respond to comments and messages quickly. People appreciate interaction and it makes them feel valued. Don’t just be another “bland” account.

Show the real side of your brewery. Behind-the-scenes photos, brewer stories, and customer shoutouts can create a personal connection with your audience.

If you want to keep your potential customers excited, highlight any special offers, events, or seasonal brews. Make sure your followers know what’s new and exciting.

Finally, share positive reviews and testimonials. Social proof is powerful and can help attract new customers.

An example of our marketing pack for brewery owners

What Doesn’t Matter as Much

Overly polished content does not really matter. Your posts don’t need to be perfect. Authenticity can be more engaging than highly produced content.

Also, don’t feel pressured to jump on every social media trend. Focus on what fits your brewery “image” and what your audience likes.

If you have a low budget to conduct marketing for your brewery, don’t immediately go for paid Ads. Organic reach can still be effective with good content and engagement. You will find tons of tactics and strategies in our strategy pack for brewery owners.

How to Do It Fast and Efficient

First, spend a few hours once a week taking photos, recording videos, and drafting posts. This way, you’re not scrambling daily.

Use Scheduling Tools - tools like Buffer or Hootsuite can schedule posts in advance, saving you time.

Repurpose and use the same content across different platforms. A photo on Instagram can be a post on Facebook or a tweet on Twitter.

Encourage customers to share their own photos and tag your brewery. This is what we call “User-Generated Content”. Reposting these can save you time and build community.

Use apps like Canva for quick and easy graphic design, or Lightroom for photo editing. These tools can make your content look professional with minimal effort.

Low-budget content ideas for breweries on social media

Our team has crafted this list featuring highly specific, low-budget content ideas tailored for breweries, with practical tips to keep costs down and effectively use social media.

You might want to incorporate some of these ideas in the marketing plan of your brewery.

Content Type	Tips to Make It More Affordable
Smartphone Beer Photos	Use natural light by positioning beer glasses near windows during daytime. Enhance photos with free apps like Snapseed or VSCO.
Customer Testimonials	Ask satisfied patrons to leave a quick video testimonial on their phone. Offer a free pint or a branded coaster as a thank-you.
User-Generated Content	Encourage customers to share their beer photos by offering a monthly raffle for those who tag your brewery on Instagram.
DIY Brewing Videos	Film short, simple brewing tips or behind-the-scenes looks at your brewing process using a smartphone and a basic tripod. Use free editing software like iMovie or OpenShot.
Behind-the-Scenes Stories	Use Instagram Stories or Facebook Live to give a real-time look at your brewing process or introduce the team during slow hours.
Daily Special Posts	Design simple, eye-catching graphics for daily beer specials using free tools like Canva. Include a brief description and a mouth-watering photo.
Staff Spotlights	Feature staff members with a casual photo and fun facts about them. Use your smartphone and a natural setting in the brewery.
Simple Polls and Questions	Engage followers with free Instagram or Facebook polls about their favorite brews or suggestions for new beer flavors.
Local Event Promotions	Collaborate with local events by offering a small discount or coupon. Cross-promote each other's content to reach a wider audience.
Community Involvement Posts	Post photos and short stories about your participation in local charity events or partnerships with community organizations.
Customer Spotlights	Highlight loyal customers with their favorite brews. Take a quick photo and share a short story about their experience at your brewery.
Homemade Beer Photos	Create attractive table settings using inexpensive items like tablecloths, napkins, and props from dollar stores.
Sustainability Tips	Share eco-friendly practices such as recycling spent grain or using local ingredients. Create simple infographics with free tools like Canva.
Behind-the-Scenes Prep	Record short clips of the brewing prep work, such as cleaning equipment or adding hops. Compile them into a quick video using free tools.
Simple Contests and Giveaways	Run social media contests where participants like, share, or tag friends to win a free pint. Use prizes that are cost-effective like a branded glass.
Seasonal Brew Posts	Highlight seasonal ingredients and brews using natural light and your smartphone camera. Share the story behind the brew to add interest.

Copy the tactics of the best breweries in the world!

There are breweries that make way more money than you do. We have studied their tactics. Get them now!

Exceptionally creative and innovative content ideas specifically for breweries

Investing in top-notch social media content for your brewery might be worth it because many other places won't bother, giving you a chance to really stand out, grab people's attention, and build a loyal crowd.

Content Type	Why It Could Bring a LOT of Customers
Virtual Brewing Classes	Hosting live or recorded virtual brewing classes where your brewers teach viewers how to make your popular beers can create a sense of community and attract a global audience.
Interactive 360° Brewery Tours	Offering virtual 360° tours of your brewery, including the brewing process and tasting rooms, can provide a unique behind-the-scenes experience and entice people to visit in person.
Limited Edition Brews	Creating buzz with limited edition or seasonal brews available for a short time can generate excitement and urgency, attracting new and repeat customers.
Brewer’s Table Experience	Offering an exclusive tasting experience where customers can sit at the brewer’s table and interact with the brewers while they explain the brewing process can create a memorable experience and word-of-mouth.
AR Beer Menu Integration	Implementing augmented reality (AR) technology in your beer menus where customers can see a 3D representation of the brews can enhance the tasting experience and attract tech-savvy customers.
Themed Tasting Events	Hosting themed tasting events, such as a beer and cheese pairing night or a seasonal brew festival, can provide a unique and immersive experience, attracting groups and special occasions.
Beer Challenge Contests	Organizing beer challenge contests (e.g., a beer tasting competition) can create viral moments, attracting competitive drinkers and spectators.
Collaborative Brew Events	Partnering with other local brewers or breweries to host collaborative brew events can introduce your brewery to new audiences and create a buzz in the community.
Story-Driven Social Media Posts	Sharing in-depth stories about the origins of your brews, the farmers you source from, or the personal journey of your brewers can create an emotional connection with customers.
Interactive Brew Selection	Allowing customers to choose ingredients for a custom brew via social media polls can make them feel involved and eager to try the creations they helped design.
Eco-Friendly Initiatives	Launching and promoting eco-friendly initiatives, such as zero-waste brewing practices or sustainable sourcing, can attract environmentally conscious consumers and media attention.
Mobile Beer Truck Pop-Ups	Operating a mobile beer truck in different locations or at local events can expand your reach and attract new customers who may visit your main brewery later.
Beer Subscription Service	Offering a subscription service where customers receive monthly beer selections and tasting notes can create a loyal customer base.
Immersive Brewing Workshops	Hosting workshops where customers can learn advanced brewing techniques from your brewers can attract beer enthusiasts and create a sense of exclusivity.
Flash Mob Tasting Experiences	Organizing flash mob tasting events in unexpected locations can create viral content and attract adventurous drinkers looking for unique experiences.

Content that never works well for breweries on social media

Don't waste your time and resources on these ideas. We've seen many brewery owners make these mistakes, and they won't help you stand out from the crowd or bring in new patrons for your brewery.

Content Type	Why It Never Works for Breweries	Do This Instead
Generic Stock Photos	They lack authenticity and can make the brewery appear unoriginal or untrustworthy.	Use real photos of your brews, staff, and brewery to create a genuine connection with your audience.
Overly Promotional Posts	Constantly pushing promotions can feel spammy and turn off followers.	Mix in engaging content like behind-the-scenes stories, customer testimonials, and interactive posts to keep your audience interested.
Unrelated Content	Posting content that has nothing to do with beer or the brewery confuses followers and dilutes your brand.	Keep your content focused on your brewery, brews, events, and related topics to maintain relevance and interest.
Low-Quality Videos	Poorly shot or edited videos can reflect badly on your brewery's quality and professionalism.	Invest in basic video equipment or hire a local videographer to produce high-quality videos that showcase your brewery positively.
Political or Controversial Posts	These can alienate parts of your audience and lead to negative backlash.	Stick to neutral, positive content that focuses on beer, community, and your brewery's unique offerings.
Too Many Hashtags	Overusing hashtags can look desperate and reduce engagement by making posts look cluttered.	Use a few relevant, targeted hashtags to increase visibility without overwhelming your audience.
Automated Replies and Messages	They can come off as impersonal and frustrate customers looking for genuine interaction.	Respond personally to comments and messages to show that you care about your customers and value their feedback.
Overly Staged Photos	Photos that look too perfect can seem inauthentic and less relatable.	Use natural lighting and casual settings to make your photos feel more genuine and inviting.
Constant Self-Promotion	Only talking about your brewery can bore followers and reduce engagement.	Share user-generated content, collaborate with local businesses, and highlight community involvement to diversify your content.
Negative or Defensive Responses	Responding poorly to criticism can damage your reputation and discourage potential customers.	Address negative feedback calmly and constructively, showing that you are willing to improve and value customer input.
Ignoring Social Media Trends	Being out of touch with current trends can make your brewery seem outdated and unappealing.	Stay updated with social media trends and incorporate them creatively into your content strategy to keep your audience engaged and excited.
Excessive Posting	Posting too frequently can overwhelm your followers and lead to unfollows.	Maintain a consistent but moderate posting schedule, ensuring each post adds value and keeps your audience looking forward to your updates.
Complex or Confusing Promotions	Promotions that are hard to understand can frustrate customers and deter participation.	Offer simple, clear, and straightforward promotions that are easy for customers to grasp and engage with.
Ignoring Comments and Messages	Not engaging with your audience can make them feel undervalued and reduce their loyalty.	Regularly respond to comments and messages to build a strong, interactive community around your brewery.

Make your brewery more profitable

We have studied the strategies of the best breweries in the world. All their tactics are explained in our pack!

Why social media can be a big pay-off for your brewery

We understand that as a brewery owner, you might feel hesitant about diving into social media marketing.

The world of social media can seem foreign and filled with confusing jargon. You might believe that it's more suited for big corporations rather than small businesses like yours.

The day-to-day demands of running a brewery are already overwhelming, leaving little time for additional tasks like social media.

It's common to think that social media marketing is an expensive endeavor, one that your tight profit margins can't support. Plus, the sheer number of social media platforms can lead to indecision and skepticism, especially if previous efforts haven't yielded the results you hoped for.

That's why we've created a "marketing pack" specifically tailored for brewery owners like you.

Our pack addresses all the issues you might face, offering simple, cost-effective strategies that don't require a marketing expert or a big budget for your brewery. These documents are straightforward and easy to understand, cutting through the jargon and focusing on what really works for small breweries on social media.

We provide clear, actionable steps for creating engaging posts, building a loyal following, and boosting your brewery's visibility online.

With our marketing pack, you can invest in your brewery's growth without feeling overwhelmed or uncertain.

Your brewery could make more money!

Most brewery owners don't know how to grow their business. Let us teach you the right strategies.