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If you don’t plan and track your archery range budget properly, you're setting yourself up for failure.
When we developed our strategy pack for archery range owners, we saw a lot of range owners struggling with finances and planning.
They were disorganized, had no grasp of cash flow, and were drowning in financial troubles despite having substantial revenue.
Don’t let this be you—stand out and succeed.
We’ve created a small, free tool to help you get started: our Budget Tracker and Planner. Let’s turn your archery range's finances around and set you on the path to success!
Get the budget tracker tailored for archery ranges
Most archery range owners don't know how to plan and track their budget. This spreadsheet will help you.
Example of a full budget for archery ranges
Here is an example of a (very) detailed budget for an archery range, to give you some inspiration
1. Rent and Utilities
| Item | Description | Monthly Cost | Annual Cost |
|---|---|---|---|
| Rent | Lease for archery range space | $4,000 | $48,000 |
| Electricity | Power consumption for lighting and equipment | $600 | $7,200 |
| Water | Water usage for restrooms and maintenance | $150 | $1,800 |
| Internet & Phone | Internet service and business phone | $100 | $1,200 |
| Waste Removal | Garbage and recycling services | $80 | $960 |
| Pest Control | Monthly pest control services | $50 | $600 |
| Insurance | Property and liability insurance | $400 | $4,800 |
2. Salaries & Wages
| Position | Number of Employees | Monthly Cost per Employee | Total Monthly Cost | Annual Cost |
|---|---|---|---|---|
| Range Manager | 1 | $3,500 | $3,500 | $42,000 |
| Instructors | 2 | $2,500 | $5,000 | $60,000 |
| Front Desk Staff | 2 | $2,000 | $4,000 | $48,000 |
| Maintenance Staff | 1 | $2,000 | $2,000 | $24,000 |
3. Equipment & Supplies
| Item | Description | Monthly Cost | Annual Cost |
|---|---|---|---|
| Archery Equipment | Bows, arrows, targets, etc. | $2,000 | $24,000 |
| Safety Gear | Arm guards, finger tabs, etc. | $500 | $6,000 |
| Maintenance Supplies | Tools and materials for equipment upkeep | $300 | $3,600 |
| Cleaning Supplies | Detergents, sanitizers, etc. | $150 | $1,800 |
| Office Supplies | Stationery, pens, printer ink, etc. | $100 | $1,200 |
4. Marketing & Advertising
| Item | Description | Monthly Cost | Annual Cost |
|---|---|---|---|
| Online Advertising | Google Ads, Facebook Ads, etc. | $300 | $3,600 |
| Social Media Management | Managing social media accounts | $500 | $6,000 |
| Print Advertising | Flyers, posters, newspaper ads | $200 | $2,400 |
| Website Maintenance | Hosting, domain, updates | $100 | $1,200 |
| Email Marketing | Email campaigns and newsletters | $150 | $1,800 |
| Promotional Events | Special events and promotions | $200 | $2,400 |
5. Miscellaneous Expenses
| Item | Description | Monthly Cost | Annual Cost |
|---|---|---|---|
| Equipment Maintenance | Regular maintenance of archery equipment | $400 | $4,800 |
| Uniforms | Staff uniforms and gear | $150 | $1,800 |
| Licenses & Permits | Business permits, safety certifications, etc. | $100 | $1,200 |
| POS System | Point of Sale software and hardware | $150 | $1,800 |
| Contingency Fund | Emergency repairs and unexpected costs | $500 | $6,000 |
| Staff Training | Training programs and materials | $200 | $2,400 |
Some archery ranges make 5x more profit than you!
We have studied the strategies of the best archery ranges in the world. Replicate them now!
What are the biggest expenses for an archery range?
Be careful with these pitfalls. Here are five major costs every archery range owner needs to consider, along with some tips on how to handle them wisely.
- Equipment and gear costsThese can take up a significant portion of your budget. You're dealing with items that need regular replacement and maintenance, and prices can vary based on quality and brand. To keep these costs in check, focus on bulk purchasing, negotiate better prices with suppliers, and maintain your gear properly. Finally, it's easy to overspend by buying too much or opting for high-end equipment that doesn’t add enough value.
- The staff at your archery rangeYour staff is your backbone, but paying for their wages, benefits, and training can be expensive. This cost is always high because you need a certain number of employees to provide good service and keep things running smoothly. You can optimize labor costs by scheduling efficiently, cross-training staff, and monitoring productivity. However, be careful not to underpay or overwork your staff, as this can lead to high turnover and poor service.
- Rent and utilities of your archery rangePrime locations come with high rent, but they can attract more customers. Utilities like electricity, heating, and water are essential but add up quickly. To optimize these costs, negotiate favorable lease terms and invest in energy-efficient appliances and lighting. Overspending often happens when you choose a location that's too big or too fancy for your needs.
- MarketingYou need to get the word out about your archery range, but advertising can be pricey, whether it's online ads, social media campaigns, or traditional media. Optimize this expense by focusing on cost-effective methods like the ones we give in our pack. Overspending can happen if you invest in flashy campaigns without a clear return on investment.
- Facility maintenance and upgradesThis includes everything from target stands to safety nets and range dividers. These are expensive because quality equipment and regular maintenance are crucial for smooth operations and customer satisfaction. Optimize by investing in durable, energy-efficient equipment and maintaining it regularly to avoid costly breakdowns. You can overspend by going for the latest high-tech gadgets you don’t really need.
How to spend less with your archery range?
Here are practical tips to help you, as an archery range owner, optimize your budget and manage expenses more effectively.
| Expense | Tips to Optimize |
|---|---|
| Equipment Costs | Partner with local suppliers for bulk discounts on bows, arrows, and targets. |
| Labor Costs | Implement a scheduling software to optimize staff hours and reduce overtime. |
| Utilities | Install LED lighting and energy-efficient heating and cooling systems. |
| Marketing | Run social media contests for your archery range and collaborate with local influencers for free exposure. |
| Cleaning Supplies | Train staff on efficient use of cleaning supplies to reduce waste. |
| Equipment Maintenance | Set up a maintenance log for regular equipment checks and servicing. |
| Rent/Mortgage | Negotiate lease terms during renewal or consider moving to a less expensive location. |
| Insurance | Regularly review insurance policies to ensure they meet current needs and compare rates annually. |
| Safety Gear | Use cost-effective, high-quality safety gear and offer discounts for customers bringing their own. |
| Target Materials | Purchase high-quality, durable target materials that can withstand frequent use. |
| POS System | Choose a POS system that offers essential features with low transaction fees and integrates with other systems. |
| Staff Training | Conduct regular in-house training sessions and use free online resources. |
| Waste Management | Implement a recycling program for used targets and other materials. |
| Technology | Invest in multi-functional equipment and utilize range management software for reservations and tracking. |
| Uniforms | Choose durable, easy-to-clean uniforms and offer staff a stipend for maintenance instead of using an external service. |
| Licensing and Permits | Stay up-to-date with local regulations to avoid fines and costly renewals. |
| Transportation | Plan delivery routes to maximize efficiency and reduce fuel costs. |
| Office Supplies | Purchase supplies in bulk and go paperless where possible with digital order systems. |
| Inventory Management | Use inventory management software to track stock levels and reduce spoilage. |
| Pest Control | Schedule monthly pest control services and maintain cleanliness standards to prevent infestations. |
| Music and Entertainment | Use a streaming service for background music and host local archery events during off-peak times. |
Copy the tactics of the best archery ranges in the world!
There are archery ranges that make way more money than you do. We have studied their tactics. Get them now!
Expenses that are just useless for an archery range
Yes, some expenses for your archery range are just unnecessary. They don't contribute to improving your range's performance or enhancing the archer's experience.
| Archery Range Expense | Reason It's Useless |
|---|---|
| Overly Elaborate Targets | Fancy targets with intricate designs don't necessarily improve the shooting experience and can be a drain on the budget. |
| Premium Bow Brands | Unless you cater to professional archers, most customers are satisfied with mid-range bows. |
| Excessive Range Lanes | Having more lanes than needed increases maintenance costs and can lead to underutilized space. |
| High-End Equipment | Top-of-the-line archery equipment is not always necessary and can be cost-prohibitive. |
| Paper Advertising | Traditional paper ads often have a lower return on investment. Don’t include them in the marketing strategy of your archery range. |
| Multiple Uniform Styles | Having various uniform styles increases costs without adding significant value to the archer's experience. |
| Excessive Staff | Overstaffing leads to higher labor costs without necessarily improving service quality. |
| Premium Subscription Services | Expensive subscriptions for music or magazines often go unnoticed by customers. |
| Exclusive Arrow Types | Using rare arrow types can inflate costs and complicate supply chains. |
| Costly Furniture | High-end furniture in the waiting area is not always appreciated by customers and can be a significant expense. |
| Custom Printed Targets | Personalized targets are a minor detail that most customers overlook, and they can be expensive. |
| Unnecessary Software | Paying for software with features you don’t use is a waste of resources. |
| Premium Water Brands | Most customers are content with filtered tap water, making expensive bottled water unnecessary. |
| Extra Rental Bows | Maintaining a larger inventory of rental bows than needed increases operational costs. |
| Excessive Membership Fees | Paying for multiple industry memberships often yields little benefit. |
| Overly Frequent Renovations | Constantly updating decor and layout can be costly and disrupt operations. |
| Expensive Range Decorations | Elaborate decorations are often ignored by customers and add to the cost. |
| High-End Range Equipment | Luxury range equipment is prone to damage and expensive to replace, often going unnoticed by customers. |
| Excessive Staff Meetings | Too many meetings can reduce productivity and increase labor costs. |
| Expensive Range Designs | Frequently redesigning the range layout is costly and often unnecessary. |
| Unused Promotional Materials | Ordering more promotional items than needed leads to waste and unnecessary expense. Get our marketing budget planner template. |
| Paid Directory Listings | Many free listing options are available, making paid listings often redundant. |
| High-End Catering Equipment | Specialized catering equipment for events is often unnecessary and adds to costs without a proportional benefit. |
Stop working with a tight budget for your archery range!
Managing a budget for an archery range when funds are tight can feel like a nightmare. It's like being in a jail where any unexpected expense can drown you.
This constant pressure makes it nearly impossible to invest in growth projects, leaving you always chasing after expenses. It's a life filled with stress and sleepless nights.
Yes, you can continue down this path, scraping together pennies and barely making ends meet. But there's another part of the equation you might be overlooking. Instead of just trying to cut costs, you can focus on growing your revenue. More income means more breathing room and more money to spend.
And no, you don't necessarily have to spend money to grow. There are plenty of zero-cost initiatives and strategies that can help you increase your revenue by 10%, 20%, or more. We've detailed all of these strategies in our guides, after studying dozens of archery ranges just like yours. Get them now!
Make your archery range more profitable
We have studied the strategies of the best archery ranges in the world. All their tactics are explained in our pack!
