![Activewear Brand: how to post engaging content [content idea list]](http://onlineyougrow.com/cdn/shop/articles/cov-marketing-plan-4_b565f8ba-a793-4981-bbf0-db64e5089112.png?v=1715865673&width=1100)
Facebook and Instagram are not just for likes and fun—they're powerful tools that the top activewear brands use strategically to attract fitness enthusiasts and athletes.
We know you're busy designing and producing high-quality activewear, and the thought of managing social media might feel like another burden.
But here's the deal: you don't need to be a marketing expert or spend a fortune to make it work. Just a few minutes a day can bring a couple of new customers to your online store.
To help you out, we have built a free list of content ideas - also, for a full action plan, please check our strategy pack for activewear brands.
Get the content idea list made for activewear brand founders
A lot of activewear brands manage to post engaging content on social media. Here is a free tool to to get you started.
Content that always work well for an activewear brand
We have studied dozens of activewear brands' social media accounts when building our strategy pack for activewear brands - here is what seems to always work.
| Content Type | Why It Works to Get New Customers for Your Activewear Brand |
|---|---|
| High-Quality Product Photos | Visually appealing images of activewear can make potential customers excited about the products, encouraging them to make a purchase. |
| Behind-the-Scenes Videos | Showcasing the design process, materials, and production builds trust and creates a connection with the audience. |
| Customer Testimonials | Positive reviews and testimonials from real customers provide social proof and encourage others to try the brand. |
| Specials and Promotions | Announcing limited-time offers, discounts, and sales can attract new customers looking for deals. |
| User-Generated Content | Sharing content created by customers (photos, reviews) engages the community and adds authenticity. |
| Local Collaborations | Partnering with local influencers or fitness trainers can introduce the brand to a broader, local audience. |
| Event Announcements | Promoting upcoming events, fitness classes, or brand pop-ups can attract new visitors interested in unique experiences. |
| Seasonal and Holiday Posts | Highlighting seasonal collections or holiday promotions can attract customers looking for special activewear options during those times. |
| Interactive Content | Polls, quizzes, and Q&A sessions engage followers and create a sense of community, encouraging them to explore the brand. |
| Workout Tips | Sharing workout tips and routines can intrigue fitness enthusiasts and motivate them to try the brand's activewear. |
| Daily Outfit Inspiration | Regularly updating followers with daily outfit ideas keeps the brand top-of-mind and encourages spontaneous purchases. |
| Behind-the-Scenes Staff Stories | Featuring stories about the team members creates a personal connection and humanizes the brand. |
| Fitness Challenges | Sharing fitness challenges can engage followers who are fitness enthusiasts and encourage them to participate. |
| Sustainability Initiatives | Highlighting sustainable practices or eco-friendly materials appeals to environmentally conscious consumers. |
| Customer Spotlights | Featuring regular customers creates a sense of community and makes others want to be part of that group. |
| Contests and Giveaways | Running contests and giveaways can increase engagement and attract new followers, many of whom may convert into customers. |
Some activewear brands make 5x more profit than you!
We have studied the strategies of the best activewear brands in the world. Replicate them now!
How can activewear brand founders make great content on social media?
What to Prioritize
You probably know it already, but high-quality photos and videos of your activewear are essential.
People shop with their eyes first. Make sure the lighting is good, the apparel looks vibrant, and the presentation is appealing.
Also, post regularly to keep your audience engaged. It doesn’t have to be daily, but find a schedule that works for you and stick to it. We have prepared a free social media planner for you.
Of course, respond to comments and messages quickly. People appreciate interaction and it makes them feel valued. Don’t just be another “bland” account.
Show the real side of your brand. Behind-the-scenes photos, athlete stories, and customer shoutouts can create a personal connection with your audience.
If you want to keep your potential customers excited, highlight any special offers, new collections, or limited-edition items. Make sure your followers know what’s new and exciting.
Finally, share positive reviews and testimonials. Social proof is powerful and can help attract new customers.
What Doesn’t Matter as Much
Overly polished content does not really matter. Your posts don’t need to be perfect. Authenticity can be more engaging than highly produced content.
Also, don’t feel pressured to jump on every social media trend. Focus on what fits your brand “image” and what your audience likes.
If you have a low budget to conduct marketing for your activewear brand, don’t immediately go for paid Ads. Organic reach can still be effective with good content and engagement. You will find tons of tactics and strategies in our strategy pack for activewear brands.
How to Do It Fast and Efficient
First, spend a few hours once a week taking photos, recording videos, and drafting posts. This way, you’re not scrambling daily.
Use Scheduling Tools - tools like Buffer or Hootsuite can schedule posts in advance, saving you time.
Repurpose and use the same content across different platforms. A photo on Instagram can be a post on Facebook or a tweet on Twitter.
Encourage customers to share their own photos and tag your brand. This is what we call “User-Generated Content”. Reposting these can save you time and build community.
Use apps like Canva for quick and easy graphic design, or Lightroom for photo editing. These tools can make your content look professional with minimal effort.
Low-budget content ideas for activewear brands on social media
Our team has curated a list of highly specific, budget-friendly content ideas tailored for activewear brands, complete with practical tips to keep costs low and maximize social media impact.
You might want to incorporate some of these ideas in the marketing plan of your activewear brand.
| Content Type | Tips to Make It More Affordable |
|---|---|
| Smartphone Product Photos | Utilize natural light by shooting near windows during the day. Enhance photos with free apps like Snapseed or VSCO. |
| Customer Testimonials | Invite satisfied customers to share quick video testimonials on their phones. Offer a small discount or a free accessory as a thank-you. |
| User-Generated Content | Encourage customers to share photos of themselves wearing your activewear by offering a monthly raffle for those who tag your brand on Instagram. |
| DIY Workout Videos | Film short, simple workout routines using your activewear, shot on a smartphone and a basic tripod. Use free editing software like iMovie or OpenShot. |
| Behind-the-Scenes Stories | Use Instagram Stories or Facebook Live to give a real-time look at your design process or introduce the team during slower hours. |
| New Arrival Posts | Design simple, eye-catching graphics for new arrivals using free tools like Canva. Include a brief description and a high-quality photo. |
| Staff Spotlights | Feature team members with a casual photo and fun facts about them. Use your smartphone and a natural setting in your workspace. |
| Simple Polls and Questions | Engage followers with free Instagram or Facebook polls about their favorite workout routines or suggestions for new product designs. |
| Local Event Promotions | Collaborate with local fitness events by offering a small discount or coupon. Cross-promote each other's content to reach a wider audience. |
| Community Involvement Posts | Post photos and short stories about your participation in local charity runs or partnerships with fitness organizations. |
| Customer Spotlights | Highlight loyal customers with their favorite activewear pieces. Take a quick photo and share a short story about their experience with your brand. |
| Homemade Product Photos | Create attractive settings using inexpensive items like backdrops, props, and lighting from dollar stores. |
| Sustainability Tips | Share eco-friendly practices such as using recycled materials or sustainable packaging. Create simple infographics with free tools like Canva. |
| Behind-the-Scenes Prep | Record short clips of the design and production process, such as fabric selection or stitching. Compile them into a quick video using free tools. |
| Simple Contests and Giveaways | Run social media contests where participants like, share, or tag friends to win a free piece of activewear. Use prizes that are cost-effective like a free headband or water bottle. |
| Seasonal Collection Posts | Highlight seasonal collections using natural light and your smartphone camera. Share the story behind the collection to add interest. |
Copy the tactics of the best activewear brands in the world!
There are activewear brands that make way more money than you do. We have studied their tactics. Get them now!
Exceptionally creative and innovative content ideas specifically for activewear brands
Investing in high-quality social media content for your activewear brand can be a game-changer. Many competitors might overlook this, giving you a golden opportunity to stand out, capture attention, and build a loyal customer base.
| Content Type | Why It Could Bring a LOT of Customers |
|---|---|
| Live Workout Sessions | Hosting live or recorded workout sessions featuring fitness influencers or trainers can create a sense of community and attract a global audience interested in fitness. |
| Interactive 360° Store Tours | Offering virtual 360° tours of your store, including behind-the-scenes looks at how your products are made, can provide a unique experience and entice people to shop in person. |
| Limited Edition Collections | Creating buzz with limited edition or seasonal activewear collections available for a short time can generate excitement and urgency, attracting new and repeat customers. |
| Exclusive Fitness Challenges | Offering exclusive fitness challenges where customers can compete and track their progress can create a memorable experience and encourage word-of-mouth promotion. |
| AR Fitting Room | Implementing augmented reality (AR) technology in your online store where customers can see a 3D representation of how the clothes fit can enhance the shopping experience and attract tech-savvy customers. |
| Themed Workout Events | Hosting themed workout events, such as yoga in the park or a marathon training session, can provide a unique and immersive experience, attracting groups and fitness enthusiasts. |
| Fitness Challenge Contests | Organizing fitness challenge contests (e.g., a plank challenge) can create viral moments, attracting competitive fitness enthusiasts and spectators. |
| Collaborative Pop-Up Shops | Partnering with other local brands or fitness studios to host pop-up shops can introduce your activewear to new audiences and create a buzz in the community. |
| Story-Driven Social Media Posts | Sharing in-depth stories about the inspiration behind your designs, the materials you use, or the personal journey of your founders can create an emotional connection with customers. |
| Interactive Design Polls | Allowing customers to vote on new designs or color schemes via social media polls can make them feel involved and eager to purchase the creations they helped design. |
| Eco-Friendly Initiatives | Launching and promoting eco-friendly initiatives, such as sustainable materials or recycling programs, can attract environmentally conscious consumers and media attention. |
| Mobile Pop-Up Shops | Operating a mobile pop-up shop in different locations or at local events can expand your reach and attract new customers who may visit your main store or online shop later. |
| Subscription Box Service | Offering a subscription box service where customers receive monthly activewear items and fitness accessories can create a loyal customer base. |
| Immersive Fitness Workshops | Hosting workshops where customers can learn advanced fitness techniques or new workout routines from experts can attract fitness enthusiasts and create a sense of exclusivity. |
| Flash Mob Fitness Events | Organizing flash mob fitness events in unexpected locations can create viral content and attract adventurous fitness enthusiasts looking for unique experiences. |
Content that never works well for activewear brands on social media
Don't waste your time and resources on these strategies. We've seen many activewear brands make these mistakes, and they won't help you stand out from the competition or attract new customers to your brand.
| Content Type | Why It Never Works for Activewear Brands | Do This Instead |
|---|---|---|
| Generic Stock Photos | They lack authenticity and can make the brand appear unoriginal or untrustworthy. | Use real photos of your products, athletes, and customers to create a genuine connection with your audience. |
| Overly Promotional Posts | Constantly pushing promotions can feel spammy and turn off followers. | Mix in engaging content like workout tips, customer testimonials, and interactive posts to keep your audience interested. |
| Unrelated Content | Posting content that has nothing to do with fitness or activewear confuses followers and dilutes your brand. | Keep your content focused on your products, fitness tips, events, and related topics to maintain relevance and interest. |
| Low-Quality Videos | Poorly shot or edited videos can reflect badly on your brand's quality and professionalism. | Invest in basic video equipment or hire a local videographer to produce high-quality videos that showcase your brand positively. |
| Political or Controversial Posts | These can alienate parts of your audience and lead to negative backlash. | Stick to neutral, positive content that focuses on fitness, community, and your brand's unique offerings. |
| Too Many Hashtags | Overusing hashtags can look desperate and reduce engagement by making posts look cluttered. | Use a few relevant, targeted hashtags to increase visibility without overwhelming your audience. |
| Automated Replies and Messages | They can come off as impersonal and frustrate customers looking for genuine interaction. | Respond personally to comments and messages to show that you care about your customers and value their feedback. |
| Overly Staged Photos | Photos that look too perfect can seem inauthentic and less relatable. | Use natural lighting and casual settings to make your photos feel more genuine and inviting. |
| Constant Self-Promotion | Only talking about your brand can bore followers and reduce engagement. | Share user-generated content, collaborate with fitness influencers, and highlight community involvement to diversify your content. |
| Negative or Defensive Responses | Responding poorly to criticism can damage your reputation and discourage potential customers. | Address negative feedback calmly and constructively, showing that you are willing to improve and value customer input. |
| Ignoring Social Media Trends | Being out of touch with current trends can make your brand seem outdated and unappealing. | Stay updated with social media trends and incorporate them creatively into your content strategy to keep your audience engaged and excited. |
| Excessive Posting | Posting too frequently can overwhelm your followers and lead to unfollows. | Maintain a consistent but moderate posting schedule, ensuring each post adds value and keeps your audience looking forward to your updates. |
| Complex or Confusing Promotions | Promotions that are hard to understand can frustrate customers and deter participation. | Offer simple, clear, and straightforward promotions that are easy for customers to grasp and engage with. |
| Ignoring Comments and Messages | Not engaging with your audience can make them feel undervalued and reduce their loyalty. | Regularly respond to comments and messages to build a strong, interactive community around your brand. |
Make your activewear brand more profitable
We have studied the strategies of the best activewear brands in the world. All their tactics are explained in our pack!
Why social media can be a big pay-off for your activewear brand
We understand that as an activewear brand owner, you might feel hesitant about diving into social media marketing.
The world of social media can seem foreign and filled with confusing jargon. You might believe that it's more suited for big corporations rather than small businesses like yours.
The day-to-day demands of running an activewear brand are already overwhelming, leaving little time for additional tasks like social media.
It's common to think that social media marketing is an expensive endeavor, one that your tight profit margins can't support. Plus, the sheer number of social media platforms can lead to indecision and skepticism, especially if previous efforts haven't yielded the results you hoped for.
That's why we've created a "marketing pack" specifically designed for activewear brand owners like you.
Our pack addresses all the issues you might face, offering simple, cost-effective strategies that don't require a marketing expert or a big budget for your activewear brand. These documents are straightforward and easy to understand, cutting through the jargon and focusing on what really works for small activewear brands on social media.
We provide clear, actionable steps for creating engaging posts, building a loyal following, and boosting your brand's visibility online.
With our marketing pack, you can invest in your brand's growth without feeling overwhelmed or uncertain.
Your activewear brand could make more money!
Most activewear brand founders don't know how to grow their business. Let us teach you the right strategies.
